Summary
For years marketing departments have maintained their teams must keep producing multiple blogs to demonstrate ongoing fresh content. This is the case for B2C, but not B2Bs.
Your job is to create a wide varied selection of interesting content to enable prospective buyers to engage with you starting with a simnple glance and acknowledgement through to extended engagement.
Impressions and engagement leading to Likes, Insightful, Celebrations and Loves, are important elements to the overall journey.
To learn how we connect all the dots regarding B2B new business development, take a look at The Engagement Scale series which breaks down our entire digital selling process.
