So, I'll get straight to the point. We've got a new way to help you reach your total addressable market. Engage with them at scale so you can attract the ones who are looking to buy. I tell you; this is everything you've ever wanted in new business development. I'm Nigel Maine. I'm the founder of salesXchange. And what I'm going to say will turn sales and marketing on its head.
So, let's get into it.
So, you probably want to grow your business and you know, you've got the capacity and ability to increase profits. But your sales and marketing teams invariably don't hit their targets. Now, I researched some of the top software companies turning over less than a billion, and their average turnover per person per annum was a little under $150,000 grand. So, it is going to be unsurprising if your people can't break a certain ceiling.
So why is growth so difficult and what's the solution? Well, salespeople were supposed to find new business, but now they're waiting for leads because digital marketing has hijacked the process with automation. But the problem is that prospects don't want to fill out forms, and they don't want to speak to salespeople, but they do want to educate themselves and maintain their privacy.
We haven't changed how we get new business for over 50 years until now. And this challenges telesales, BDR’s even demand gen, lead gen and ABM. So how do you do it? Well, stage one, you restructure your content, so it educates, and you advertise it on autopilot. We call this Social 444, then stage two.
You make sure your website gives prospects what they want in all the different formats they want to consume it in. So, they'll talk to you when they're ready. I mean, you want conversations, right?
This is what we call building content stack, which is what this page is all about. And finally, stage three, you invite your total addressable market from anywhere in the world to a weekly live show, and there they can watch and learn anonymously and message you ‘live’ if they want to.
And of course, you can point them to your website. So, here's the important bit, the ROI, which makes this even more exciting because it will flip your P & L. Can you imagine anyone, any organization, being able to speak and communicate to 100 to 1500 businesses a week? I mean, that's not all. Social media platforms don't even charge for livestreaming and because of the technology available.
You can take any business that has a room looking like this to a room looking like this. Then your office could be made to look like anything you want, and you can stream it live across all these social media channels at the same time, at the click of a button making you look pretty spectacular.
So, if you want to double or treble your turnover, we've laid everything out so you can take a look at stage one, two and three and it's all below.
I mean, this is got to be the best opportunity and strategy to scale up your business and, of course, get ahead of your competition. I hope this has got you interested, and if it has, great, our contact details up top and so let's talk soon, bye for now.
Digital marketing strategies for B2Bs were designed for the consumer market which explains why they don't work. This forces the average turnover per person per annum to approx. £90,000 ($100,000) and why most organisations still feel the need to employ BDRs and telesales.
Three Steps to Success
We have redesigned B2B sales and marketing from the ground up to grow your business beyond the norm, and it’s set out in the three stages below: -
- First, we refine your content, to match what your prospects are looking for, removing all marketing automation email registration forms to enable Google to index your content and prospects to find it via search engines.
- Next, we auto-post four adverts, every day on social media, promoting and linking them to your content. An email and banner campaign is also activated, targeting your total addressable market, inviting them to watch a weekly live show online.
- During the show viewers are referred to your website, which will have been refined to ensure maximum online conversion, with calls-to-action offering multiple choices to get in contact with your salespeople.
This is the only viable large-scale new business strategy that you could undertake. It's low cost, highly targeted, requires minimal staff and gives you the opportunity scale up unlike any other marketing, telesales or BDR approach.
As a business owner, you will have already begun thinking about the affect this strategy could have on your business. Don't delay, get the ball rolling and make contact with us. Below is a timeline illustration.
Salespeople have been waiting for this strategy for over a decade!
1-15% of your total addressable market begin their buying journey every week, which means you could be reaching between 50-150 new buyers with each 30-minute show. At the current 400-1 success rate, you would need a minimum team of 50 BDRs!
Your Step-by-Step Guide to Growth - Content Stack
Creating Content Prospects Want
- Reclassify content from persona based to Primary, Secondary, General, Product & How to Buy
- Refine existing content to create an educational framework to teach prospects about your products
- Use a variety of media to maximise engagement, e.g., video, podcasts, live streaming, and written content
Your prospects want to self-educate before they will speak to you
Getting Your Website Ready for Sales
- Cease using Marketing Automation forms on website & landing pages
- Build Content Stacks to increase conversion rate
- Create online Digital Selling pathways, i.e., Calls-to-Action
Winning Strategies to Close Prospects Online
The Live Show - Engaging with Prospects at Scale
- Live Stream to your TAM, enabling anonymous engagement, driving traffic to your website and conversion
- Create recordings and transcripts posted on your site
- Create podcasts from the live shows to maximise exposure
Promotion to Prospecting to Podcasting
Making Sure Everything Happens On-time!
- Visualise all streaming and segment activities in advance
- Agree all budget items and contract costs
- No surprises!
Perfect Preparation Prevents Poor Performance
Contact Details:
