Setting up a business podcast as part of your Digital Selling Strategy perhaps one of the easiest technology based activities there is, which accounts for its popularity. That, as well as it enables others to listen in with anonymity, and in a time frame that suits the listener.
Before COVID, listeners would tune in at their desks or on their commute, in their cars or at home on their speaker system via Alexa, Siri, or Google.
In a similar way to video production, podcasts do take some forward planning, albeit a little less complicated.
A podcast show needs an intro, and outro, some graphics, episode planning, guest planning, transcriptions and website planning. Post production is where the finessing is done as well as inserting adverts relating to your products and services.
Podcast Production for Business Audiences
Podcasting has become more popular because people can listen to shows when they want and learn about topics they're interested in. For technology and SaaS companies, some audiences who might buy their products include:
- Business owners
- IT professionals
- Tech enthusiasts
Research shows that a higher proportion of senior decision makers listen to podcasts!
- Pat Flynn, an expert in online business, set up his own podcast studio in his home. He has a detailed video on how he did it here.
- Tim Ferriss, author and entrepreneur, also shares his podcast setup on his website.
Pitfalls and Misconceptions
- Don't think you need the most expensive equipment to start. You can always upgrade later.
- Good sound quality is important, but don't forget about creating interesting content too.