Why this matters
CEOs face a confusing market of tools, platforms, and vendors claiming to be “GTM OS” providers. This landscape document clarifies what each one actually delivers — and what remains unsolved. Discover the GTM Operating System that addresses these gaps.
What the comparison reveals:
1. Most platforms offer functionality, not architecture
They automate tasks but do not redesign the GTM model.
2. Major gaps persist in the early lifecycle
Visibility, education and engagement are almost universally absent.
3. Most tools optimise the traditional funnel
A funnel that no longer reflects how B2B buying works.
4. Operating systems are fundamentally different
A GTM OS unifies the entire lifecycle, team alignment, behavioural flow and operational analytics.