The Course Introduction Video
The SalesXchange Online Course is a comprehensive, 20-module program designed to transform how B2B companies attract, engage, and convert their Total Addressable Market (TAM) without relying on outdated, high-cost lead generation tactics. This program provides a complete digital selling framework, including:
- Advanced Prospecting Techniques – Leverage live streaming, podcasts, and video to engage your market at scale.
- Digital Selling Mastery – Replace cold calls and aggressive outbound tactics with educational content that builds trust and authority.
- Production-Driven Marketing – Learn to create professional-grade content that resonates with your audience, reduces acquisition costs, and drives long-term growth.
- TAM Strategy – Systematically capture your total market, from initial awareness to final purchase.
- Actionable Playbooks and Tools – Get access to checklists, templates, calculators, and scripts that simplify execution and reduce ramp-up time.
This course is more than just theory. It’s a proven system built on real-world insights, enabling your team to confidently present from their office studio, produce engaging content, and execute scalable marketing at a fraction of the cost of traditional methods.
Course Modules & Lessons
(Click the bar below to reveal the modules and lessons)
Introduction - The B2B Strategy Lab
- Module 01 - The Strategy Lab (00:15:24)
- Section 01 - Open Access Engagement (00:09:44)
- Section 02 - Educational Content (00:12:49)
- Section 03 - Constant Exposure (00:08:27)
- Section 04 - TAM Outreach @ Scale (00:12:11)
- Section 05 - The Production Team (00:06:26)
- Section 06 - Sales Framework & Value (00:21:45)
Section 01 - Open Access Engagement
- Module 02 - Websites
- Lesson 1: Websites as a Dynamic Business Asset (00:12:25)
- Lesson 2: Design & Configuration Best Practice (00:11:26)
- Lesson 3: The Content Stack - Guiding Prospects to Action (00:10:53)
- Lesson 4: Strategic Website Alignment (00:09:32)
- Lesson 5: Technical Website Enhancements (00:08:48)
- Lesson 6: Content Presentation & Engagement (00:05:50)
- Lesson 7: Google Tools for Better Insights (00:11:31)
- Lesson 8: Schema Structured Data & Video Hosting (00:05:58)
- Lesson 9: Website Security & Navigation Essentials (00:04:15)
- Lesson 10: Improving Visibility - FAQs & About Us Pages (00:10:03)
- Module 03 - SEO for B2Bs
- Lesson 1: SEO, Its Role & B2B Success (00:17:23)
- Lesson 2: Measuring Business Growth Through SEO (00:09:06)
- Lesson 3: Comparing SEO & PPC for Business Growth (00:06:19)
- Lesson 4: Building User Engagement Through SEO (00:05:08)
- Lesson 5: Optimising Your Content with Schema (00:09:37)
- Lesson 6: Content Silos for Topical Authority (00:09:02)
- Lesson 7: Google Local Business (00:05:26)
- Lesson 8: Technical SEO Essentials (00:07:14)
- Lesson 9: Understanding Google's E-E-A-T (00:07:15)
- Lesson 10: SEO Friendly Content (00:08:35)
- Module 04 - Google GA4 - TAG - Studio
- Lesson 1: TAG Manager for Analytics & Analysis (00:09:45)
- Lesson 2: Exploiting GA4 to Help Drive New Business (00:10:37)
- Lesson 3: Evaluating Social Media Effectiveness Using GA4 (00:10:10)
- Lesson 4: Geographic Traffic Insights (00:08:37)
- Lesson 5: Identifying BOTs and Analytics Comparisons (00:07:49)
- Lesson 6: Landing Pages, Social Media, and Backlinks (00:05:57)
- Lesson 7: Metadata Tagging in CMS (00:07:09)
- Lesson 8: Setting Up Tag Manager for Advanced Metrics (00:06:44)
- Lesson 9: Simplified Google Studio Dashboards (00:09:08)
Section 02 - Educational Content
- Module 05 - Content
- Lesson 1: Content to Connect with Prospects (00:14:38)
- Lesson 2: Who Should Be Writing to Whom? (00:12:35)
- Lesson 3: Content Categories for Your Benefit (00:08:08)
- Lesson 4: Understanding Learning Types (00:08:25)
- Lesson 5: Copywriting for B2Bs (00:06:09)
- Lesson 6: Diverse Content Types (00:08:14)
- Lesson 7: Writing for Self-Educating Prospects (00:07:00)
- Lesson 8: Understanding B2B SEO (00:08:49)
- Lesson 9: Supplemental Content Strategies (00:04:22)
- Lesson 10: Content Engagement Analytics (00:10:21)
- Module 06 - Images
- Lesson 1: The Power of Photos, Graphics, and Visuals (00:06:49)
- Lesson 2: The Importance of Good Graphic Design (00:04:23)
- Lesson 3: Mastering Colour Palettes (00:05:43)
- Lesson 4: Creating Authentic Stock Photos within Your Office (00:04:30)
- Lesson 5: A.I. vs Real People (00:06:02)
- Lesson 6: Seven Must-Have Images for Your Articles (00:04:49)
- Lesson 7: Capturing Your Team in Action (00:04:39)
- Lesson 8: Branding in Every Image (00:03:53)
- Lesson 9: Creating Impactful Infographics (00:05:12)
- Lesson 10: Using Images Whenever Possible (00:10:04)
- Module 07 - AI
- Module 07: Using AI for New Business Development (00:17:30)
- Module 08 - Live Streaming
- Lesson 1: How B2B Selling Has Changed (00:16:58)
- Lesson 2: Engagement at Scale (00:11:23)
- Lesson 3: The Live Show Plan (00:05:53)
- Lesson 4: Creating Your Creator Studio (00:10:11)
- Lesson 5: Mastering Live Streaming Technology (00:16:51)
- Lesson 6: Perfecting Presentation Skills (00:08:44)
- Lesson 7: Engaging your TAM with Live Streaming (00:09:26)
- Lesson 8: The Psychology of Engagement in Live Streaming (00:14:10)
- Lesson 9: Expanding Your Influence Through Live Streaming (00:07:27)
- Lesson 10: Scaling Your Business Through Live Streaming (00:15:18)
- Module 09 - Video
- Lesson 1: Making Video Part of Your Strategy (00:12:14)
- Lesson 2: Planning Your Video Content Strategy (00:07:05)
- Lesson 3: Branding in Video Production (00:06:43)
- Lesson 4: Video Editing Techniques (00:06:20)
- Lesson 5: Filming Techniques & Applications (00:10:38)
- Lesson 6: Taking a Professional Approach (00:08:18)
- Lesson 7: Video Resources (00:06:52)
- Lesson 8: AI Generated Video (00:07:10)
- Lesson 9: Hosting Video (00:07:09)
- Lesson 10: Overview of Technology (00:12:52)
- Module 10 - Podcasts
- Lesson 1: The Strategic Value of B2B Podcasting (00:09:20)
- Lesson 2: Concept Development for Effective Podcasts (00:06:38)
- Lesson 3: Content Planning for B2B Podcasts (00:07:30)
- Lesson 4: Selecting the Right Equipment (00:11:27)
- Lesson 5: Creating a Professional Recording Environment (00:08:08)
- Lesson 6: Recording Techniques and Best Practices (00:08:15)
- Lesson 7: Editing and Sound Design (00:08:28)
- Lesson 8: Publishing Your Podcast (00:07:10)
- Lesson 9: Promotion & Marketing (00:08:45)
- Lesson 10: Evaluating Performance & Continuous Improvement (00:12:48)
Section 03 - Constant Exposure
- Module 11 - The System
- Lesson 1: Introduction to The System (00:13:30)
- Lesson 2: Understanding Buyer Behaviour (00:05:18)
- Lesson 3: The Psychology of Engagement (00:09:33)
- Lesson 4: Building Repetition (00:08:15)
- Lesson 5: Engaging Buyers at Scale (00:08:34)
- Lesson 6: Crafting High-Impact Content (00:05:38)
- Lesson 7: Amplifying Reach Through Engagement (00:06:41)
- Lesson 8: Aligning Technology to Engagement (00:08:58)
- Lesson 9: Overcoming Traditional Challenges (00:10:12)
- Module 12 - Social 444
- Lesson 1: Comparing The Past (00:11:58)
- Lesson 2: Consistent Repetition (00:14:49)
- Lesson 3: Advert Types (00:08:04)
- Lesson 4: Advert Creation (00:06:58)
- Lesson 5: Planning Social 444 (00:12:45)
- Lesson 6: Social Media Management (00:07:20)
- Lesson 7: Auto-Posting Strategies (00:05:49)
- Lesson 8: Understanding Google Rules (00:11:10)
- Lesson 9: Social Advocacy & Live Engagement (00:16:01)
Section 04 - TAM Outreach @ Scale
- Module 13 - TAM, SAM, SOM
- Lesson 1: Introduction to TAM-SAM-SOM (00:11:02)
- Lesson 2: Identifying Your TAM (00:07:52)
- Lesson 3: Focusing on Your SAM (00:05:36)
- Lesson 4: Refining Your SOM (00:03:45)
- Lesson 5: Business Turnover vs Employee Size (00:05:04)
- Lesson 6: Exploring AI Tools for B2B Marketing (00:03:43)
- Lesson 7: CRM Integration (00:05:31)
- Lesson 8: Email Engagement Strategies (00:05:18)
- Lesson 9: LinkedIn Paid Advertising (00:05:40)
- Lesson 10: TAM Outreach Strategy (00:08:56)
- Module 14 - Roadshows
- Lesson 1: The Strategic Power of Live Roadshows (00:18:11)
- Lesson 2: Crafting a High-Impact Event Agenda (00:10:36)
- Lesson 3: Maximising Content Creation from Live Roadshows (00:08:09)
- Lesson 4: Building Relationships Through Roadshows (00:08:07)
- Lesson 5: Designing Effective Event Branding (00:07:33)
- Lesson 6: Managing Logistics for Seamless Execution (00:06:56)
- Lesson 7: Promoting Your Roadshow for Maximum Impact (00:09:55)
- Lesson 8: Measuring Roadshow Success & ROI (00:14:40)
Section 05 - The Production Team
- Module 15 - The Production Team & HR
- Lesson 1: Why B2B Needs a New Business Production Department (00:15:16)
- Lesson 2: Structuring & Hiring for the Production Department (00:12:12)
- Lesson 3: Integrating Production with Sales & Marketing (00:15:13)
- Lesson 4: The Role of Talent Acquisition & HR in Digital Growth (00:15:23)
- Lesson 5: Training & Upskilling Teams for Digital Selling Success (00:12:36)
- Lesson 6: Overcoming Resistance to the Production-Led Model (00:12:13)
- Lesson 7: Finalising the Talent & HR Framework (00:12:21)
- Module 16 - Project Management
- Lesson 1: The True Cost of Business Development (00:25:28)
- Lesson 2: Replacing Your Old Model (00:28:56)
- Lesson 3: Introduction to Digital Selling Project Management (00:09:37)
- Lesson 4: Structuring TAM Strategy Project Management (00:13:29)
- Lesson 5: Website as a Digital Selling Platform (00:14:41)
- Lesson 6: Video Production Execution Plan (00:19:15)
- Lesson 7: Podcast Production - Workflow for Success (00:13:46)
- Lesson 8: Implementing Social 444 (00:11:14)
- Lesson 9: Live Streaming Implementation (00:12:07)
- Lesson 10: TAM, SAM, SOM - Strategic Market Focus Execution (00:14:28)
- Lesson 11: CEO & Leadership Overview - What Success Looks Like (00:09:25)
Section 06 - Sales Framework & Value
- Module 17 - Presenting
- Lesson 1: The Presenter's Mindset (00:12:19)
- Lesson 2: Speaking to the Lens & Mastering Camera Presence (00:14:49)
- Lesson 3: Framing, Lighting & Sound for Video (00:12:34)
- Lesson 4: Developing Your Authentic Hosting Persona (00:07:08)
- Lesson 5: Live Show Hosting Mastery (00:09:21)
- Lesson 6: Mastering Guest Interviews (00:09:41)
- Lesson 7: The Art of Moderating Panels & Group Shows (00:10:21)
- Lesson 8: Studio Rehearsals & Self-Coaching for Live Shows (00:11:13)
- Lesson 9: Authenticity & Handling Mistakes in Public Speaking (00:05:49)
- Lesson 10: Your Studio Host Toolkit (00:25:28)
- Module 18 - Webinars
- Lesson 1: Webinars vs Conversations (00:24:08)
- Lesson 2: The Strategic Role of Webinars (00:13:18)
- Lesson 3: The Power of the Value Stack in Webinars (00:09:06)
- Lesson 4: Crafting the Perfect Webinar Script (00:10:16)
- Lesson 5: Producing a Studio-Quality Webinar that Builds Trust (00:09:36)
- Lesson 6: Automating & Distributing Webinars at Scale (00:09:29)
- Lesson 7: Webinar Promotion Strategy - Be Proud of Your Pitch! (00:11:28)
- Lesson 8: Guiding Buyers Through the Webinar and Beyond (00:09:20)
- Lesson 9: Proving ROI: Metrics that Matter (00:08:53)
- Lesson 10: Embedding Webinars into Your Sales Infrastructure (00:17:33)
- Module 19 - Sales & Customer Success
- Lesson 1: Sales & Customer Success (00:20:56)
- Lesson 2: Creating a Sales Environment That Builds Trust (00:10:36)
- Lesson 3: Mastering Your Technology for Seamless Selling (00:08:10)
- Lesson 4: Owning the Screen - Body Language & Vocal Delivery (00:08:50)
- Lesson 5: Delivering High-Impact Remote Sales Conversations (00:16:19)
- Lesson 6: Making the Most of Your Professional Remote Studio (00:09:24)
- Lesson 7: Building Connection & Listening Through the Lens (00:07:10)
- Lesson 8: Follow Up That Builds Trust (00:06:01)
- Lesson 9: Building Confidence in Remote Selling (00:16:03)
- Module 20 - Syndicates & Partnerships
- Module 20: Syndicates & Partnerships (00:23:47)
Why Your Entire GTM Team Needs to Take This Course
Implementing a transformative GTM strategy is not just about changing tactics—it's about changing the mindset of your entire organisation. The most significant barrier to successful transformation is a lack of alignment, understanding, and buy-in from the very teams responsible for driving growth: Sales, Marketing, and Customer Success. Without this alignment, even the most innovative strategies can fail.
Here’s why enrolling your entire team is essential:
- Shared Understanding of the Strategy
This course provides a comprehensive roadmap for B2B growth, moving beyond outdated sales tactics and ineffective marketing automation. It ensures everyone speaks the same language and works towards the same goals, eliminating silos and confusion. - Rapid Team Alignment
With our built-in certification mechanism, your teams can get fully up to speed in just one week of intensive learning or over 20 days at a more measured pace. This flexibility means you can adapt the training to match your team's availability without sacrificing speed. - Reduced Project Risk
Studies show that one of the primary reasons for project failure is a lack of training, buy-in, and communication. This course directly addresses these challenges, providing a clear, structured pathway to transformation. - Leadership Confidence
As a CEO, you can be confident that your entire GTM team will be fully aligned and prepared to execute this strategy, removing any doubts about readiness or capability. - Scalable Growth Without Excessive SaaS Costs
This isn’t just another SaaS investment. It’s a holistic approach to growth, reducing your dependence on costly marketing automation and sales tools that often underdeliver.
TAM Strategy Downloads
There are over 80+ downloads included with the course ranging from slide decks, to course notes to project management and implementation docs.
Download the Index to help you navigate the Course...
Course Outcomes
Practical Implementation:
Turn theory into practice with step-by-step guidance.
B2B Selling Mastery:
Learn to sell without cold calling.
Engagement at Scale:
Use live streaming, video, and podcasts to reach your TAM.
Efficient Production:
Build an in-house media team for constant content creation
Get The Best ROI Ever:
Replace high-cost, low-impact lead gen tactics.
📡 Live Streaming
"Livestreaming has rapidly emerged as an indispensable tool, enabling real-time and interactive communication across various industries."
— Forbes Communications Council
🎙️ Podcasting
"Podcasting has become one of the most trusted tools for building and promoting brands."
— Bernard Kelvin Clive, Brand Strategist
🎥 Video Marketing
"When it comes to visibility, content isn't king. It's the kingdom!"
— Lee Odden, CEO of TopRank Marketing
📡 Live Streaming
"Livestreaming has rapidly emerged as an indispensable tool, enabling real-time and interactive communication across various industries."
— Forbes Communications Council
🎙️ Podcasting
"Podcasting has become one of the most trusted tools for building and promoting brands."
— Bernard Kelvin Clive, Brand Strategist
🎥 Video Marketing
"When it comes to visibility, content isn't king. It's the kingdom!"
— Lee Odden, CEO of TopRank Marketing