Summary
Selling B2B SaaS is a numbers game. The higher the number you can start with the better. However, it is not practical to have a high cost associated with engaing with a large market.
Our strategy, to connect and engage with your total addressable market (TAM) is the least cost and greatest engagement approach you could ever adopt.
To see how this fits into your overall marketing strategy, take a look at the Digital Selling Timeline Infographic that combines The salesXchange System and TAM Strategy
