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Digital Selling Workshops

Training Your Team - Copywriting | Live Streaming | Podcasts | Video

The Only Program for Your Team...

Group of colleagues engaged in a training session

While the majority of digital marketing people and organisations have been focused on digital automation, the buyers have resoundedly focused on what's best for them.

No amount of persuading will make an unwilling buyer complete a marketing automation form.  They want to remain anonymous until they have learned what they need to know and identified a suitable, competent company to supply them.

It might sound logical but the processes to engage with buyers anonymously requires some planning and ongoing commitment.

We deliver one of the most comprehensive and engaging digital selling progams available - because we defined the process in the first place.  Digital selling in not simply buying into marketing automation and sending out a few emails. 

Too many businesses, employees and martech vendors kept the blinkers on and failed to read what B2B buyers were actually doing, or not doing as the case it.  It's not that your team don't know how to do this, it's simply that they've never listened to a company who has no interst in selling more SaaS.

You want more deals and you obtain that by achieving significantly more exposure.  Sales is still a numbers game and we know how to teach your staff to adjust their direction and start ramping up interest and engagement without getting a second-mortgage to pay for advertising and pay-per-click. 

Our process makes sense because we're all buyers.  We've simply documented the path forward and put everything in place to train your people. No other organisation provides this type of training. 

All options are for both on and off-site:

  • Consultancy for overall business stratey and development.
  • Digital selling transformation; redesigning your content, marketing and outreach strategies.
  • Video, Podcast & Live Stream; Content planning, project management, in-house production.
  • Sales training; hosting shows, auto-cue, live streaming from home and remote offices, presenting online. 

Workshop Modules

The ability to create content and demonstrate transparency to your prospects and customers is now more important than ever. 

Creating content is the precursor to reducing the number of people you need in your sales teams, but how do you get started?  We show your staff how to analyse and create personas that translates into accurately writing  articles/blogs, producing video, recording podcasts and broadcasting / live streaming for your ideal target market.

Your objective is to demonstrate to your prospective customers, who you are and why you're in business.  In today's economy, people are not interested in cinematic epics by Hollywood directors when it comes to deciding on a new supplier.  They simply want to know 'what's in it for them' and why they should choose you? All they want is your honesty, and the simplest way to convey that is through B2B Video and podcasts, produced in a way that demonstrates authenticity.

Workshops in Person

We help define your new strategy face-to-face or over Zoom to get the ball rolling.

We arrive at your offices laden with all the equipment and lighting needed and help your staff get to grips with the kit and terminology.  We guide your team through the planning, set up, lighting, filming and recording.

Whilst it's an essential element of generating new business - it will also be a lot of fun and enormously beneficial to their internal professional development.

Module 1 - Review Existing Content

We both know how broad and how wide we have to stretch ourselves to communicate to an ever-changing audience and whilst the technologies they use are not going to change that much, we need to know what you have already and what additional content you will need to create, in order to execute the plan effectively.

It's not exhaustive, but we'll cover everything we need to and that will include the following:

  • Branding
  • Brochures
  • Content Development
  • Conversion Rate Optimisation
  • Copywriting
  • Customer Experience
  • Customer Journey Analysis
  • Email Marketing
  • Graphic Design
  • Marketing Automation Setup
  • Mobile Apps
  • Persona Analysis
  • Photography
  • Segmentation
  • SEM & SEO
  • Social Media Automation
  • Story Telling
  • Web Design
  • White Papers

Once we have a good grasp of your current marketing assets, we will make our recommendations accordingly.

Then we start planning the video and get you thinking about the content of the video, who is going to be the host, what the video should be about and where the best place would be to shoot the video and any other factors.

Module 2 - Shoot a B2B Video

We guide your staff through set-up and 'connection' stage, making sure they follow a logical checklist, like plugging in the battery chargers and formatting the memory cards!  When we're done, they'll be ready for their first shoot, using multi-camera angles, lighting, sliders, gimbals, audio and tele-prompters.

When the day is finished, your staff will feel completely at ease with the video equipment and confident to start recording on their own (once you've bought the kit!).  We will also show them how to begin editing and import intros and sound clips to add professionalism to your videos. 

We complete the editing off-site, give it some finishing touches and send the finished result back to your team so you can upload it to your website.

Module 3 - Record a Podcast

After setting up the room and sound-proofing it where we can, we will help your team select some topics, choose the host, the guests, the music, the jingles and away they go. 

It will be great fun for your team and you will have a fully completed first podcast ready to upload to Apple, Spotify or any other Podcast site and be in great shape to keep the ball rolling.

Read our page Podcasting for Digital Selling for more information.

Why should you do it?

  • Your business will immediately have a distinct unique selling point over your competition by embracing video and podcasts over your competition and you won't lose any new business opportunities from prospects who will resonate with your approach.
  • Your business will save an extraordinary amount of time by adopting a fast-track 'hands-on' strategy to learning about video and podcasts and implementing best practices for your staff.
  • You will save time and money knowing what equipment to buy, from which suppliers and how much you should pay.
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