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The B2B SaaS Go-To-Market Strategy

Connect, Converse, Convert, and Scale up Your SaaS Growth & ARR

We’ve designed the most exciting B2B growth strategy that your entire TAM absolutely loves, enabling you to leap-frog your competition, sell more, and half your entire marketing spend.

Convert an Office to a Live Streaming Studio

Connect With Every Prospect, Everywhere!

The Highest Engagement Rates You Will Ever Experience
the system

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

The Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

Connect With Every Prospect Everywhere!

The Highest Engagement Rates You Will Ever Experience
framework

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

The Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

the system

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

More Sales Than Ever Before!

We Help You Give Prospects & Customers What They Want To Increase Your ARR

Website

Do Not Hide Content Behind Forms!

Prospects want to self-serve, self-educate, remain anonymous and work out the ROI before speaking to a salesperson.  Give B2B buyers what they want, without forms.

Content

Promote Content over Products

Focus on educating prospects how and why you have the right product to help them to increase their ROI.  Once they understand, they'll buy from you.  We all do!

Exposure

Tell Your Total Addressable Market You Exist

Publishing multiple low-cost adverts on social media, and using email and banner adverts focused on your TAM, increases your exposure in every region you sell.

Live Stream

Help Prospects Get to Know, Like & Trust You

Now you have an audience, invite the world to join your sales hosts online when they deliver your weekly magazine broadcast from any office at the click of a button. 

imagine text graphic

Connect With Your Total Addressable Market
 - Every Week

three business people
two business people
business woman
business man woman
business group
business woman at camera
businessman signing paper
man looking a tablet
woman smiling at camera with coffee
man with folded arms looking at camera
man smiling at camera
man looking at camera working on PC
man and woman waiting for elevator
man in office
woman working on laptop in hotel
business salesmen
circular swirl background image
man and woman in office
man and woman folded arms smiling
man and woman working in office smiling
woman and bored young man in office
woman smiling writing on wipe board
group of start up workers
Woman Manager in front of colleagues
three women in a meeting
Group young creators smiling at camera
Three women in bright office meeting

Half Your Entire Marketing Budget.

blackmagic cameras

1-Click to Live Stream!

Engage with your prospects anywhere in the world or on catch up!

Rodecaster Pro Podcast console

Convert to Podcast

Convert every live show to a podcast and reach even more prospects!

Erase Your Competition!

Collage of business people smiling at camera

Invite Your Total Addressable Market...

...without demanding their email addresses, and those starting their buying journey will turn up!

Collage of video and podcast productions

Put on a show they won't forget

Your prospects and customers want to get to know you before they will buy from you.  They want to see interviews, demos, product launches and every possible insight about you and your people.

Frequently Asked Questions

Why Change From Typical Digital Marketing

Since 2014, marketers have been told that demand generation and form filling does not work for 97% B2Bs.  Now, according to Demandbase, it's 100% of B2B buyers hate filling out forms.

Gartner, Forrester and Mckinsey all agree; B2B buyers want to self-serve, self-educate, remain anonymous,  and establish their own ROI before speaking to a salesperson.  Your job is to deliver what they want.

What Results Can My Business Achieve

Expect anywhere from 50 to 250+ viewers/listeners per week, depending on the size of your chosen maket.  Compare this to the success rate using BDRs and telesales of 300-1 calls, finding one intersted buyer.  

Combine these results with making your content available without forms and your online platform enabling B2Bs to place order or buy online, (but I'm not talking ecommerce) without needing to speak to a salesperson! 

How Much Will It Cost to Change

First you need to be 100% aware of what you're currently spending on a digital strategy that does not work, that's all the SaaS, all the PPC and all the salaries.  Once you have all the rows from your budget projects and P&L, you can then compare against this strategy.

It will cost significantly less than you are spending at present, however, bear in mind, it could also involve reducing certain human resource costs, SaaS costs and advertising costs.  It all depends on the success rates you are currently achieving.

We are changing and challenging the current staus quo with our strategies and can give you an accurate illustration after a short phone call.

There is a great deal of information on this website to help you visualise the changes in working practices required to flip your profitability.     

The UKs Leading Live Streaming Experts for B2B SaaS Growth

We offer a complete service package including an ROI comparison. Consultancy, training, workshops and ongoing support is also available.

Link to our Go Live Page & Connect @ Scale

The B2B SaaS Go-To-Market Strategy

Connect, Converse, Convert, and Scale up Your SaaS Growth & ARR

We’ve designed the most exciting B2B growth strategy that your entire TAM absolutely loves, enabling you to leap-frog your competition, sell more, and half your entire marketing spend.

Convert an Office to a Live Streaming Studio

Connect With Every Prospect, Everywhere!

The Highest Engagement Rates You Will Ever Experience!
the system

The System

THE RESULTS ARE AMAZING

We help B2B SaaS vendors sell to their total addressable market, at scale.

benefits

The Benefits

NO STRATEGY COMES CLOSE

You will increase profits, reduced costs and achieve an amazing ROI.

next stage

The Next Stage

THE RESULTS ARE AMAZING

Want to increase ARR but not headcount...

More Sales Than Ever Before!

We Help You Give Prospects & Customers What They Want To Increase Your ARR

Website

Do Not Hide Content Behind Forms!

Prospects want to self-serve, self-educate, remain anonymous and work out the ROI before speaking to a salesperson.  Give B2B buyers what they want, without forms.

Content

Promote Content over Products

Focus on educating prospects how and why you have the right product to help them to increase their ROI.  Once they understand, they'll buy from you.  We all do!

Exposure!

Tell Your Total Addressable Market You Exist

Publishing multiple low-cost adverts on social media, and using email and banner adverts focused on your TAM, increases your exposure in every region you operate and sell in.

Live Stream

Help Prospects Get to Know, Like & Trust You

Now you have an audience, invite everyone to join your sales hosts online when they deliver your weekly magazine broadcast from any office at the click of a button. 

The Ultimate Go-To-Market strategy for B2B SaaS and technology vendors to increase annual recurring revenue.
HOW MANY PROSPECTS DO WANT?

100+ Each Week?

Find & connect with 1%-15% of your total market who start their buying journey every week.

A PERFECT OPPORTUNITY

Be The Innovator

Overshadow your competitors and change your exposure strategy before they do!

EXPLODE YOUR 1:1 SALES RATIO

Sell One to Many

Reach beyond the restrictions of one-to-one selling using BDRs and telesales.

The UKs Leading Live Streaming Experts for B2B SaaS Growth

We offer a complete service package including an ROI comparison. Consultancy, training, workshops and ongoing support is also available.

Link to our Go Live Page & Connect @ Scale