Planning to Scale-up?

The Alternative B2B Marketing Strategy

After thirty years experience in technology sales & marketing including ten years of research and testing, we have finally identified and documented the only alternative B2B marketing & scale up strategy that will propel your business to success unlike any other marketing plan you have ever seen or heard.

The New Business Strategy for Start-ups & Scale-ups

1. Set up 'How to Buy'

Show prospects how easy it is to buy from you; Create the best user experience so customers can place orders for products or services online.  Reduce friction that stops prospects buying from you online. 

2. Create great content

Create content that sells your product!  Creating engaging content from videos to podcasts to articles to teach prospects why they need your products or services.

3. Promote with adverts

Create adverts to sell your content, not the product;  You might have the best content in the world, but if no one knows about it, you may fail!  Create multiple adverts, posted every day to let everyone know about your content.

Now scale-up...

You've got your website, content and adverts in place.  Now watch your business fly...

Discover the formula to B2B Marketing

It's about Digital Selling

B2C uses adverts to sell products. This works. 

B2B uses 1:1 sales to sell products.  This does not work (see the UK Market past 10 years statistics).

Digital transformation means to understand digital customers.  If you want more of them - read this.

As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy. Which explains why 83% of research is done before meeting a sales person.

It's about People

It's Not a Funnel

It's How Your Business Works

Marketing software companies would have you think their MarTech matches how your customers think.  It does not!

Although your business started along a linear path with developing your product, your customers don't buy down a funnel or along a linear path or timescale. 

Forrester revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!

It's About The Real Buying Process

Key

Adverts

  • Video clips
  • Memes/Graphics
  • PPC/Banners

General          

  • Blogs, New Hires
  • CSR, Awards, PR
  • Guest Activities

Secondary Content

  • Social Proof
  • Case Studies
  • Infographics
  • Podcast/Video/Live

Primary Content

  • Thought Leadership
  • Business Case
  • Whitepapers
  • Pro' Publications

Product Content

  • How it works
  • How to install it
  • Best Practices
  • Training
  • FAQs

How to Buy

People buy people; Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products.  They don't follow a set path.

It's Mastering Engagement to Win at Digital Selling

Customers engage with the format of content they prefer at any given time and start their journey where they feel it is most relevant.  Just like you and I.

There are always reasons why a prospect will look at one type or format of content over another and it is impossible to work out which combination is best.  This is why sellers have no choice but to provide a wide variety of content in all the format types available.

Unlike business to consumer (B2C), B2B content does not have to constantly change. Consumer products are personal, but business products are to provide a tangible financial benefit.  Over time, you become more proficient at creating B2B content to help scale up your business. 

From Start-up to Scale-up, We Know Digital...

Listen In...

You're in business to make money, you're not a social service or a charity and this is not your typical podcast!  Join us as we share our thoughts and ideas from a CEO and business owners perspective.

Latest Articles

Digital Selling

Sales & Marketing Transformation

Old-style linear digital marketing campaigns combined with marketing automation platforms for demand generation destroy 90% of all businesses.  Don't be another statistic.

Want to
Scale-up?

The Alternative B2B
Marketing Strategy

After thirty years experience in technology sales & marketing including ten years of research and testing, we have finally identified and documented the only alternative B2B marketing & scale up strategy that will propel your business to success.

The Growth Strategy for Start-ups & Scale-ups

1. Set-up 'How to Buy'

Show prospects how easy it is to buy from you; Create the best user experience so customers can place orders for products or services online.  Reduce friction that stops prospects buying from you online. 

2. Create great content

Create content that sells your product!  Creating engaging content from videos to podcasts to articles to teach prospects why they need your products or services.

3. Promote with adverts

Create adverts to sell your content, not the product;  You might have the best content in the world, but if no one knows about it, you may fail!  Create multiple adverts, posted every day to let everyone know about your content.

Now scale-up...

You've got your website, content and adverts in place.  Now watch your business fly...

Discover the formula to B2B Marketing

It's about Digital Selling

B2C uses adverts to sell products. This works. 

B2B uses 1:1 sales to sell products.  This does not work (see the UK Market past 10 years statistics).

Digital transformation means to understand digital customers.  If you want more of them - read this.

As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy. Which explains why 83% of research is done before meeting a sales person.

It's about people

It's not a funnel

It's how your business works

The marketing software companies would have you think their MarTech matches how your customers think.  It does not!

Although your business started along a linear path with developing your product, your customers don't buy down a funnel or along a linear path or timescale. 

Forrester revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!

It's about the real buying process

Key

Adverts

  • Video clips
  • Memes/Graphics
  • PPC/Banners

General          

  • Blogs, New Hires
  • CSR, Awards, PR
  • Guest Activities

Secondary Content

  • Social Proof
  • Case Studies
  • Infographics
  • Podcast/Video/Live

Primary Content

  • Thought Leadership
  • Business Case
  • Whitepapers
  • Pro' Publications

Product Content

  • How it works
  • How to install it
  • Best Practices
  • Training
  • FAQs

How to Buy

Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products.  They don't follow a set path.

It's mastering attraction to win at Digital Selling

Customers engage with the format of content they prefer at any given time and start their journey where they feel it is most relevant.  Just like you and I.

There are always reasons why a prospect will look at one type or format of content over another and it is impossible to work out which combination is best.  This is why sellers have no choice but to provide a wide variety of content in all the format types available.

Unlike business to consumer (B2C), B2B content does not have to constantly change. Consumer products are personal, but business products are to provide a tangible financial benefit.  Over time, you become more proficient at creating B2B content to help scale up your business. 

From Start-up to Scale-up, We Know Digital...

Give Visitors What They Want!

Because no one knows what content someone else likes, so provide everything and max out engagement.

Live Stream

Amazing Engagement for Prospects

The most engaging and exciting strategy your prospects and customers could ever wish for.

#stopcoldcalling

Listen In...

You're in business to make money, you're not a social service or a charity and this is not your typical podcast! Join us as we share our thoughts and ideas from a CEO and business owners perspective.

Latest Articles

Digital Selling

Sales & Marketing Transformation

From consultancy and project management to installation and training. We provide a bespoke service focusing on new business development, through to customer engagement to increase your profitability.  

Planning to Scale-up?

The Alternative B2B
Marketing Strategy

Your prospects want to learn from you, not give out contact details in exchange for cold-calls. 

The Growth Strategy for Start-ups & Scale-ups

1. Set-up 'How to Buy'

Show prospects how easy it is to buy from you; Create the best user experience so customers can place orders for products or services online.  Reduce friction that stops prospects buying from you online. 

2. Create great content

Create content that sells your product!  Creating engaging content from videos to podcasts to articles to teach prospects why they need your products or services.

3. Promote with adverts

Create adverts to sell your content, not the product;  You might have the best content in the world, but if no one knows about it, you may fail!  Create multiple adverts, posted every day to let everyone know about your content.

4. Now Scale-Up...

You've got your website, content and adverts in place.  Now watch your business fly...

Discover the formula to B2B Marketing

It's about Digital Selling

B2C uses adverts to sell products. This works. 

B2B uses 1:1 sales to sell products.  This does not work (see the UK Market past 10 years statistics).

Digital transformation means to understand digital customers.  If you want more of them - read this.

As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy. Which explains why 83% of research is done before meeting a sales person.

It's not about a funnel

The software companies would have you think their MarTech matches how your customers think.

You started your business along a linear path.  But your customer don't buy along a funnel/path or along a linear timescale. 

Customers engage with the format of content they prefer, at any given time and start their journey where they feel it is most relevant.  Just like you and I do.

Forrester revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!

It's about how your business works

It's about the real buying process

Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products.  They don't follow a set path.

Key

Adverts

  • Video clips
  • Memes/Graphics
  • PPC/Banners

General          

  • Blogs, New Hires
  • CSR, Awards, PR
  • Guest Activities

Secondary Content

  • Social Proof
  • Case Studies
  • Infographics
  • Podcast/Video/Live

Primary Content

  • Thought Leadership
  • Business Case
  • Whitepapers
  • Pro' Publications

Product Content

  • How it works
  • How to install it
  • Best Practices
  • Training
  • FAQs

How to Buy

It's mastering engagement to win at Digital Selling

From Start-up to Scale-up, We Know Digital...

Giving Your Visitors What They Want

No one knows what type of content someone else likes to consume. 
By providing everything, maximises engagement.

Live Stream Now

Amazing Engagement for Prospects

The most engaging and exciting strategy your prospects and customers could ever wish for.

#stopcoldcalling

Listen In...

You're in business to make money, you're not
a social service or a charity and this is not
your typical podcast!  Join us as we share our
thoughts and ideas from a CEO and business
owners perspective.

Digital Selling

Sales & Marketing Transformation

From consultancy and project management
to installation and training. We provide a bespoke
service focusing on new business development,through
to customer engagement to increase your profitability.

Planning to Scale up?

The Alternative B2B Marketing Strategy

The Growth Strategy for Start-ups & Scale Ups

1. Set up 'How to Buy'

Show prospects how easy it is to buy from you; Create the best user experience so customers can place orders for products or services online.  Reduce friction that stops prospects buying from you online. 

2. Create great content

Create adverts to sell your content, not the product;  You might have the best content in the world, but if no one knows about it, you may fail!  Create multiple adverts, posted every day to let everyone know about your content.

3. Promote with adverts

Create adverts to sell your content, not the product;  You might have the best content in the world, but if no one knows about it, you may fail!  Create multiple adverts, posted every day to let everyone know about your content.

Now scale-up...

You've got your website, content and adverts in place.  Now watch your business fly...

Live Stream Now

Amazing Engagement for Prospects

The most engaging and exciting strategy your prospects and customers could ever wish for.

#stopcoldcalling

Listen in to our podcasts and live streams

Digital Transformation

We provide a bespoke service focusing on new business development, through to customer engagement to increase your profitability.

0800 970 9751