Planning to Scale-up?
The Alternative B2B Marketing Strategy
After thirty years experience in technology sales & marketing including ten years of research and testing, we have finally identified and documented the only alternative B2B marketing & scale up strategy that will propel your business to success unlike any other marketing plan you have ever seen or heard.
1. Set up 'How to Buy'
Show prospects how easy it is to buy from you; Create the best user experience so customers can place orders for products or services online. Reduce friction that stops prospects buying from you online.
2. Create great content
Create content that sells your product! Creating engaging content from videos to podcasts to articles to teach prospects why they need your products or services.
3. Promote with adverts
Create adverts to sell your content, not the product; You might have the best content in the world, but if no one knows about it, you may fail! Create multiple adverts, posted every day to let everyone know about your content.
Now scale-up...
You've got your website, content and adverts in place. Now watch your business fly...
It's Not a Funnel
It's How Your Business Works
Marketing software companies would have you think their MarTech matches how your customers think. It does not!
Although your business started along a linear path with developing your product, your customers don't buy down a funnel or along a linear path or timescale.
Forrester revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!
Key
Adverts
- Video clips
- Memes/Graphics
- PPC/Banners
General
- Blogs, New Hires
- CSR, Awards, PR
- Guest Activities
Secondary Content
- Social Proof
- Case Studies
- Infographics
- Podcast/Video/Live
Primary Content
- Thought Leadership
- Business Case
- Whitepapers
- Pro' Publications
Product Content
- How it works
- How to install it
- Best Practices
- Training
- FAQs
How to Buy
People buy people; Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products. They don't follow a set path.
Customers engage with the format of content they prefer at any given time and start their journey where they feel it is most relevant. Just like you and I.
There are always reasons why a prospect will look at one type or format of content over another and it is impossible to work out which combination is best. This is why sellers have no choice but to provide a wide variety of content in all the format types available.
Unlike business to consumer (B2C), B2B content does not have to constantly change. Consumer products are personal, but business products are to provide a tangible financial benefit. Over time, you become more proficient at creating B2B content to help scale up your business.
From Start-up to Scale-up, We Know Digital...
Listen In...
You're in business to make money, you're not a social service or a charity and this is not your typical podcast! Join us as we share our thoughts and ideas from a CEO and business owners perspective.
Latest Articles
Digital Selling
Sales & Marketing Transformation
Old-style linear digital marketing campaigns combined with marketing automation platforms for demand generation destroy 90% of all businesses. Don't be another statistic.
Want to
Scale-up?
The Alternative B2B
Marketing Strategy
After thirty years experience in technology sales & marketing including ten years of research and testing, we have finally identified and documented the only alternative B2B marketing & scale up strategy that will propel your business to success.
1. Set-up 'How to Buy'
Show prospects how easy it is to buy from you; Create the best user experience so customers can place orders for products or services online. Reduce friction that stops prospects buying from you online.
2. Create great content
Create content that sells your product! Creating engaging content from videos to podcasts to articles to teach prospects why they need your products or services.
3. Promote with adverts
Create adverts to sell your content, not the product; You might have the best content in the world, but if no one knows about it, you may fail! Create multiple adverts, posted every day to let everyone know about your content.
Now scale-up...
You've got your website, content and adverts in place. Now watch your business fly...
It's not a funnel
It's how your business works
The marketing software companies would have you think their MarTech matches how your customers think. It does not!
Although your business started along a linear path with developing your product, your customers don't buy down a funnel or along a linear path or timescale.
Forrester revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!
Key
Adverts
- Video clips
- Memes/Graphics
- PPC/Banners
General
- Blogs, New Hires
- CSR, Awards, PR
- Guest Activities
Secondary Content
- Social Proof
- Case Studies
- Infographics
- Podcast/Video/Live
Primary Content
- Thought Leadership
- Business Case
- Whitepapers
- Pro' Publications
Product Content
- How it works
- How to install it
- Best Practices
- Training
- FAQs
How to Buy
Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products. They don't follow a set path.
Customers engage with the format of content they prefer at any given time and start their journey where they feel it is most relevant. Just like you and I.
There are always reasons why a prospect will look at one type or format of content over another and it is impossible to work out which combination is best. This is why sellers have no choice but to provide a wide variety of content in all the format types available.
Unlike business to consumer (B2C), B2B content does not have to constantly change. Consumer products are personal, but business products are to provide a tangible financial benefit. Over time, you become more proficient at creating B2B content to help scale up your business.
From Start-up to Scale-up, We Know Digital...
Live Stream
Amazing Engagement for Prospects
The most engaging and exciting strategy your prospects and customers could ever wish for.
#stopcoldcalling
Listen In...
You're in business to make money, you're not a social service or a charity and this is not your typical podcast! Join us as we share our thoughts and ideas from a CEO and business owners perspective.
Latest Articles
Digital Selling
Sales & Marketing Transformation
From consultancy and project management to installation and training. We provide a bespoke service focusing on new business development, through to customer engagement to increase your profitability.
Planning to Scale-up?
The Alternative B2B
Marketing Strategy
Your prospects want to learn from you, not give out contact details in exchange for cold-calls.
1. Set-up 'How to Buy'
Show prospects how easy it is to buy from you; Create the best user experience so customers can place orders for products or services online. Reduce friction that stops prospects buying from you online.
2. Create great content
Create content that sells your product! Creating engaging content from videos to podcasts to articles to teach prospects why they need your products or services.
3. Promote with adverts
Create adverts to sell your content, not the product; You might have the best content in the world, but if no one knows about it, you may fail! Create multiple adverts, posted every day to let everyone know about your content.
4. Now Scale-Up...
You've got your website, content and adverts in place. Now watch your business fly...
It's not about a funnel
The software companies would have you think their MarTech matches how your customers think.
You started your business along a linear path. But your customer don't buy along a funnel/path or along a linear timescale.
Customers engage with the format of content they prefer, at any given time and start their journey where they feel it is most relevant. Just like you and I do.
Forrester revealed less than 1% of prospects who make it through the funnel, generate any revenue. So beware of the hype!
It's about how your business works
It's about the real buying process
Prospects and customers are all over the place, and so they should be, when they're learning about our businesses and products. They don't follow a set path.
Key
Adverts
- Video clips
- Memes/Graphics
- PPC/Banners
General
- Blogs, New Hires
- CSR, Awards, PR
- Guest Activities
Secondary Content
- Social Proof
- Case Studies
- Infographics
- Podcast/Video/Live
Primary Content
- Thought Leadership
- Business Case
- Whitepapers
- Pro' Publications
Product Content
- How it works
- How to install it
- Best Practices
- Training
- FAQs
How to Buy
It's mastering engagement to win at Digital Selling
Live Stream Now
Amazing Engagement for Prospects
The most engaging and exciting strategy your prospects and customers could ever wish for.
#stopcoldcalling
1. Set up 'How to Buy'
Show prospects how easy it is to buy from you; Create the best user experience so customers can place orders for products or services online. Reduce friction that stops prospects buying from you online.
2. Create great content
Create adverts to sell your content, not the product; You might have the best content in the world, but if no one knows about it, you may fail! Create multiple adverts, posted every day to let everyone know about your content.
3. Promote with adverts
Create adverts to sell your content, not the product; You might have the best content in the world, but if no one knows about it, you may fail! Create multiple adverts, posted every day to let everyone know about your content.
Now scale-up...
You've got your website, content and adverts in place. Now watch your business fly...
Live Stream Now
Amazing Engagement for Prospects
The most engaging and exciting strategy your prospects and customers could ever wish for.
#stopcoldcalling
