Become Disruptive!

Our B2B strategies challenge the marketing status quo, reach more buyers and generate more business than an army of telesales and SDR's

The Ultimate New Business Strategy

For Technology, SaaS & Services

It's time to change how you engage...

Technology for Marketing Exhibition

28th - 29th September 2022 | Excel, London

A Consultancy with a difference!

We help you create the B2B buying experiences your prospects & customers have always wanted

We're all prospects and want to research, review and self-educate before speaking to a saleperson. We all know about video, podcasts and live streaming, but most businesses don't apply it to their marketing. That's where we come in.

Multi-format engagement

  • Podcast

  • Video

  • Live Stream

    Create Amazing Content

    Stop selling! Train customers to buy from you...

    31 March 2022

    How to Master B2B Growth using Digital Selling Techniques for 2022

    Read our white paper to help understand some of the most pressing and elusive answers to digital growth.  

    Packed full of information, statistics and directions, this report will guide your business to success and give the clarity you have been looking for.

    Why change to digital selling...

    • Increase profitability
    • Increase engagement
    • Increase content
    • Increase exposure
    • Ensure anonymity
    • Enable self-service
    • No telesales or SDRs
    • Reach your total addressable market
    • Reduce existing marketing spend
    • Gartner

      83% of businesses research digitally before engaging with a salesman

    • CB Insights

      50% of all the reasons behind all business failures are marketing related

    • Gartner

      89% of business believe in sustainable digital-only Go To Market strategies
    • BIS

      The average turnover per person p.a. is £100-£150k for business of 10-50 employees

    • Gartner

      79% of purchasers prefer to conduct business using video to phone
    • University of Life

      To find an interested B2B prospect via telesales in the UK now has a success rate of 1 in 400
    • Havard Business Review

      40% of businesses who receive investment fail

    • Havard Business Review

      80% of businesses who receive investment fail to achieve their own targets
    • Havard Business Review

      95% of business who receive investment fail to achieve an ROI for the investors
    • McKinsey

      71% of buyers are willing to spend $50k+ in a single transaction online or self-serve.

    • McKinsey

      27% of B2B buyers would spend $500k or more using online and self-serve.

      • Forrester

        95% of B2B purchases involve three or more people in the buying process

      • McKinsey

        41% of B2B organisations want more video conferencing
      • Forrester

        80% of B2B purchases are classified as ‘complex’ 

      • Trends

        3m+ podcasts launched on Spotify, 43x more than Netflix, Disney+ and Apple TV combined
      • Forrester

        Less than 1% of prospects who traverse the so-called 'funnel' generate  revenue

      • Recruitment Press

        The average tenure of CMOs in UK & USA is 18 months and in some cases, lower.
      • McKinsey

        23% millenials want more online CHAT
      • Financial Times

        • 30% of businesses fail in the first year
        • 50% of businesses fail by the second year
      • Financial Times

        • 70% of businesses fail by the third year
        • 91% of businesses fail by the 10th year
      • LinkedIn

        75% of B2B buyers want to remain anonymous
      • LinkedIn

        75% of B2B buyers say that finding relevant content online is difficult

        Trusted Sources

        ...and because it makes sense!

        Become

        Disruptive!

        Our B2B strategies challenge the marketing status quo, reach more buyers and generate more business than an army of telesales and SDR's

        The Ultimate B2B Strategy

        For Tech, SaaS & Services

        Technology for Marketing Expo

        London, Excel | 28-29 Sept '22

        What We Recommend

        We're all prospects and want to research, review and self-educate before speaking to a saleperson. We all know about video, podcasts and live streaming, but most businesses don't apply it to their marketing. That's where we come in.

        What we do

        We help you create amazing content to teach your prospects how to buy from you!

        We've got this...

        We help you connect with your total addressable market in a way that very few B2B’s have even thought of, enabling you to compete at a higher level and gain more exposure than your competition.

        Nigel Maine - Founder

        Why change to digital selling...

        • Increase profitability
        • Increase engagement
        • Increase content
        • Increase exposure
        • Ensure anonymity
        • Enable self-service
        • No telesales or SDRs
        • Reach your total addressable market
        • Reduce existing marketing spend

        Trusted Sources

        • Gartner

          83% of businesses research digitally before engaging with a salesman

        • CB Insights

          50% of all the reasons behind all business failures are marketing related

        • Gartner

          89% of business believe in sustainable digital-only Go To Market strategies
        • BIS

          The average turnover per person p.a. is £100-£150k for business of 10-50 employees

        • Gartner

          79% of purchasers prefer to conduct business using video to phone
        • University of Life

          To find an interested B2B prospect via telesales in the UK now has a success rate of 1 in 400
        • Havard Business Review

          40% of businesses who receive investment fail
        • Havard Business Review

          80% of businesses who receive investment fail to achieve their own targets
        • Havard Business Review

          95% of business who receive investment fail to achieve an ROI for the investors
        • McKinsey

          71% of buyers are willing to spend $50k+ in a single transaction online or self-serve.

        • McKinsey

          27% of B2B buyers would spend $500k or more using online and self-serve.

          • Forrester

            95% of B2B purchases involve three or more people in the buying process

          • McKinsey

            41% of B2B organisations want more video conferencing
          • Forrester

            80% of B2B purchases are classified as ‘complex’ 

          • Trends

            3m+ podcasts launched on Spotify, 43x more than Netflix, Disney+ and Apple TV combined
          • Forrester

            Less than 1% of prospects who traverse the so-called 'funnel' generate  revenue

          • Recruitment Press

            The average tenure of CMOs in UK & USA is 18 months and in some cases, lower.
          • McKinsey

            23% millenials want more online CHAT
          • Financial Times

            • 30% of businesses fail in the first year
            • 50% of businesses fail by the second year
          • Financial Times

            • 70% of businesses fail by the third year
            • 91% of businesses fail by the 10th year
          • LinkedIn

            75% of B2B buyers want to remain anonymous
          • LinkedIn

            75% of B2B buyers say that finding relevant content online is difficult

            Become Disruptive!

            Our B2B strategies challenge the marketing status quo, reach more buyers and generate more business than an army of telesales and SDR's

            The Ultimate New Business Strategy

            For Technology, SaaS & Services

            It's time to change how you engage...

            TFM Exhibition - Excel - 28.09.22

            A Consultancy with a difference!

            We help you create the B2B buying experiences your prospects & customers have always wanted

            We're all prospects and want to research, review and self-educate before speaking to a saleperson. We all know about video, podcasts and live streaming, but most businesses don't apply it to their marketing. That's where we come in.

            Multi-format engagement

            • Podcast

            • Video

            • Live Stream

              Create Amazing Content

              Stop selling! Let us help you train customers to buy from you by starting first with your content...

              31 March 2022

              How to Master B2B Growth using Digital Selling Techniques for 2022

              Read our white paper to help understand some of the most pressing and elusive answers to digital growth.  

              Packed full of information, statistics and directions, this report will guide your business to success and give the clarity you have been looking for.

              Why change to digital selling...

              • Increase profitability
              • Increase engagement
              • Increase content
              • Increase exposure
              • Ensure anonymity
              • Enable self-service
              • No telesales or SDRs
              • Reach your total addressable market
              • Reduce existing marketing spend

              Trusted Sources

              • Gartner

                83% of businesses research digitally before engaging with a salesman

              • CB Insights

                50% of all the reasons behind all business failures are marketing related

              • Gartner

                89% of business believe in sustainable digital-only Go To Market strategies
              • BIS

                The average turnover per person p.a. is £100-£150k for business of 10-50 employees

              • Gartner

                79% of purchasers prefer to conduct business using video to phone
              • University of Life

                To find an interested B2B prospect via telesales in the UK now has a success rate of 1 in 400
              • Havard Business Review

                40% of businesses who receive investment fail
              • Havard Business Review

                80% of businesses who receive investment fail to achieve their own targets
              • Havard Business Review

                95% of business who receive investment fail to achieve an ROI for the investors
              • McKinsey

                71% of buyers are willing to spend $50k+ in a single transaction online or self-serve.

              • McKinsey

                27% of B2B buyers would spend $500k or more using online and self-serve.

                • Forrester

                  95% of B2B purchases involve three or more people in the buying process

                • McKinsey

                  41% of B2B organisations want more video conferencing
                • Forrester

                  80% of B2B purchases are classified as ‘complex’ 

                • Trends

                  3m+ podcasts launched on Spotify, 43x more than Netflix, Disney+ and Apple TV combined
                • Forrester

                  Less than 1% of prospects who traverse the so-called 'funnel' generate  revenue

                • Recruitment Press

                  The average tenure of CMOs in UK & USA is 18 months and in some cases, lower.
                • McKinsey

                  23% millenials want more online CHAT
                • Financial Times

                  • 30% of businesses fail in the first year
                  • 50% of businesses fail by the second year
                • Financial Times

                  • 70% of businesses fail by the third year
                  • 91% of businesses fail by the 10th year
                • LinkedIn

                  75% of B2B buyers want to remain anonymous
                • LinkedIn

                  75% of B2B buyers say that finding relevant content online is difficult

                  .

                  Trying to

                  Scale Up...

                  But can't get the results?

                  So rewrite the rulebook!

                  B2B growth is not as simple as it seems, even with all the software and technology at your fingertips. After years of research and analysis, I have developed the ultimate B2B strategy, a new operating system if you like, to attract, engage, and scale up your Technology, SaaS, or Services business to achieve the success you planned for.

                  As you begin to understand why mar-tech fails to work sucessfully for B2B's you'll be shocked at how low-cost and straightforward my strategy really is.  You can learn everything from this site or you can call me in to help fast-track your transition to digital selling.


                  Nigel Maine

                  Founder & Managing Director

                  B2B Marketing & Growth Redefined

                  Connect at Scale

                  How to implement the only low-cost method to consistently reach your total addressable market (TAM), attracting the 1% each week who are looking for your product or service.

                  Engage & Delight

                  B2B buyers want to remain anonymous and don’t want to be forced into a transaction for content. Our direct and social media strategy effortlessly keeps you on their radar.

                  Educate & Entertain

                  B2Bs want to self-educate before speaking to a salesperson, without the added complexities of ABM. We show you how to simplify your approach and lock-out your competition.

                  Self-Service or Direct

                  Gartner say 80% of sales will be made by digital channels and not direct by 2025; we show you how to achieve this with high value B2B products, SaaS or services (and it's not eCommerce).

                  Digital done differently

                  Who we work with...

                  CMOs

                  We support your team through training and workshops to apply non-traditional engagement methods to achieve the KPIs you need.

                  CEOs

                  If you have struggled to define a new business strategy, our formula will change every YOY forecast for the rest of your tenure.

                  CFOs

                  The strategies logically realign excessive budget requests and instantly begins to increase profitability.  Engage us as consultants or as a full service agency.

                  Watch, Listen or Read...

                  As hard as it has become to sell in today’s world, it has become that much more difficult to buy. The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy. Which explains why 83% of research is done before meeting a sales person.

                  Listen in to our Podcasts Image

                  Listen to our Podcasts...

                  The C-Suite Business Show

                  You're in business to make money, you're not a social service or a charity and this is not your typical podcast!  Join us as we share our thoughts and ideas from a CEO and business owners perspective.

                  Read the latest Articles...

                  31 March 2022

                  How to Master B2B Growth using Digital Selling Techniques for 2022

                  Read our white paper to help understand some of the most pressing and elusive answers to digital growth.  

                  Packed full of information, statistics and directions, this report will guide your business to success and give the clarity you have been looking for.

                  The Answer to Scale Up Success

                  Business Reset Image

                  Digital Selling

                  We have Redesigned the B2B Sales & Marketing Operating System

                  1:1 Telesales to prospect campaigns, combined with marketing automation, ABM and demand generation for leads, destroys 90% of all businesses. Forrester state less than 1% of 'funnel' prospects generate revenue. Don't be another statistic.

                  The salesXchange Logo

                  0800 970 9751