We have created the most compelling strategy to change your existing sales & marketing infrastructure since digital selling became mainstream. Our research included Gartner, Forrester, the FT, McKinsey and Bain & Co. The world of digital commerce has changed, now you can too...
We specialise in helping businesses who sell to other businesses and we don't apply B2C tactics or strategies! That's what makes us different. We provide a range of solutions and services to ensure you get value for money and the results you need.
No one knows what type of content your prospects want. Some want written, some podcasts, video or live stream or everything but at different times. Every business must deliver every type of medium available to compete.
Applying effective B2B storytelling and copywriting techniques to enhance prospect and customer engagement to help grow your business.
B2B Copywriting Advice for Tech | SaaS & Services
Sales people will come and go but your content will keep giving for years without complaint. You only need a low number of well-crafted articles and videos to sustain interest and engagement and the only way you can do that is by ensuring your team excel at copywriting.
Stop thinking personas and segmentation. Think Primary, Secondary, Product & How to Buy!
Your business needs carefully constructed copy to connect to your desired audience and communicate your message on their level. This applies to:
As the infographic above shows, there are four levels of content and they all serve a purpose, with the call-to-actions flowing from one to another: -
General - low visibility, readers already know you
Secondary - Social Proof, Press releases, advertorial, Infographics, Podcasts, Video, Live Streams
Primary - Though-leadership, Business Case, Whitepapers, full engagement (2,000-5,000 words)
Product - Explanatory, educational and detailed (2,000 words+)
All your content including, video, podcasts, live streams and zoom presentations needs to be prepared by a competant copywriter in advance and critically approved before it is published to maintain your business tone-of-voice and ensure your objective will be achieved.
In addition, written content needs to conform to a so-called Google standard of being written to be understood by a twelve-year-old, so not too technical and to include certain conponents as described in the image below:
To help get your content on the right track, the copywriting services we offer are as follows:
Crafting your business tone of voice
Defining a minimum requirement of primary and product content
Product & services research
Review of existing copywriting and content to be repurposed
Mapping content against Google search parameters
Review of competition, including websites and content
Research and selection of images, statistics and diagrams
Product training of your products/services where necessary
Editing transcripts to include on your website
Reviewing of your existing website infrastructure
Blogs, New Hires
CSR, Awards, PR
How it works
How to install it
How to Buy
People buy people; Prospects and customers bounce all over the place, and so they should, when they're learning about your businesses and products. They don't follow a set path, they can't be pidgeon-holed or scored simply because a prospect wants to explore what you have on offer and therefore must be allowed to bounce all over the place with unrestricted axccess to whatever they need to identify that makes you a good fit for them, not the other way round.
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Digital Selling is about providing content your prospects are demanding before they'll speak to you. To learn about how we can help your business...