Why CEOs request this
Most GTM problems are not caused by poor execution; they originate from outdated architecture.
This is why it is important to understand the root causes before auditing. Traditional Martech-driven models were designed for consumer marketing, not enterprise buying behaviour, which means:
- the funnel misrepresents how B2B decisions are made
- the tech stack fragments data instead of consolidating it
- SDR-led outreach fails because decision-makers remain anonymous
- marketing activity does not translate into predictable revenue
- the cost-to-revenue ratio is unsustainable
This audit exposes:
- early lifecycle gaps
- behavioural misalignment
- conversion friction
- Martech waste
- team misalignment
- operational blind spots
- weak ARR-per-FTE performance
- broken reporting and visibility layers
It gives you a structural truth, not another tactical opinion. See the operating system framework your audit will reference.
What you receive
You will receive a complete, executive-level assessment of your GTM architecture, including:
- A 60–90-minute CEO discussion to define objectives
- A structural GTM analysis across sales, marketing, operations, and data
- A clear summary of weaknesses, risks, and opportunities
- Prioritised recommendations across people, process, technology and analytics
- A proposed 90-day transformation plan calibrated to your revenue targets
This is the roadmap to modernising your GTM engine.
How we prepare your audit
To complete the assessment, we need an accurate view of your GTM infrastructure.
This requires operational detail that CEOs typically delegate.
Step 1 — You approve the audit
We schedule your CEO discussion.
Step 2 — You nominate a GTM owner
Usually someone in sales, marketing, operations, or revenue.
Step 3 — They complete the GTM Infrastructure Questionnaire
This gives us the data needed to benchmark your current system.
Step 4 — We complete the analysis and present the findings
Your recommendations and 90-day plan are delivered live and as a PDF.
This keeps your workload extremely light while giving us the insight required for a meaningful audit.
Who this is for
This audit is designed for CEOs who:
- know their current GTM model is underperforming
- need clarity before investing in talent, Martech, or campaigns
- want a repeatable, scalable GTM system that reduces cost and increases ARR-FTE
- want decision-ready insight, not another Martech-led improvement cycle
- want a GTM OS that is engineered, not cobbled together
Request the GTM Audit
A member of your team will be invited to complete the GTM Infrastructure Questionnaire so we can prepare your analysis. Here is the link to the Online Audit.