The Engagement Scale P1

Prospects must be engaged with, on a sensible scale.  Expect too much engagement and demand too much from prospects too early and they will click away in a split-second.

This infographic illustrates the varying levels of engagement that prospects typically exhibit towards marketing efforts, from a mere glance to active participation. Drawing on the old adage, "You don't get a kiss on the first date," it emphasizes that immediate results in B2B marketing are rare.

I've outlined seven distinct engagement levels, demonstrating why cold calling by Business Development Representatives (BDRs) to unfamiliar prospects is often ineffective and a waste of resources. Instead, focus on gradually building awareness and engagement.

Take a look at Part 2: Engagement Scale - Content.