The B2B GTM
Operating System
Meet budgets. Reduce costs. Replace SaaS waste. Retrain teams. Increase market visibility — all from one AI-structured operating system.
The B2B GTM Operating System
Meet budgets. Reduce costs. Replace SaaS waste. Retrain teams. Increase market visibility — all from one AI-structured operating system.
The B2B GTM
Operating System
Meet budgets. Reduce costs. Replace SaaS waste. Retrain teams. Increase market visibility — all from one AI-structured operating system.
The System That Changes Everything for SMEs & Enterprise
There are only two things your business needs to succeed in the next decade: A GTM Operating System — and a complete retraining of your team to use it.
For 25 years, B2B has been sold the same dream: more Martech, more data, more automation. It failed.
We built the solution — a complete, AI-driven, non-SaaS GTM Operating System that runs your entire business development engine automatically.
It’s measurable, repeatable, and fully transparent — designed to reduce costs, reduce headcount, and increase revenue velocity.
Now the only question left is: Will you investigate and change — or let your competition engage your entire TAM before you do?
The System That Changes Everything for SMEs & Enterprise
There are only two things your business needs to succeed in the next decade: A GTM Operating System — and a complete retraining of your team to use it.
For 25 years, B2B has been sold the same dream: more Martech, more data, more automation. It failed.
We built the solution — a complete, AI-driven, non-SaaS GTM Operating System that runs your entire business development engine automatically.
It’s measurable, repeatable, and fully transparent — designed to reduce costs, reduce headcount, and increase revenue velocity.
Now the only question left is: Will you investigate and change — or let your competition engage your entire TAM before you do?
The System That Changes Everything for SMEs & Enterprise
There are only two things your business needs to succeed in the next decade: A GTM Operating System — and a complete retraining of your team to use it.
For 25 years, B2B has been sold the same dream: more Martech, more data, more automation. It failed.
We built the solution — a complete, AI-driven, non-SaaS GTM Operating System that runs your entire business development engine automatically.
It’s measurable, repeatable, and fully transparent — designed to reduce costs, reduce headcount, and increase revenue velocity.
Now the only question left is: Will you investigate and change — or let your competition engage your entire TAM before you do?
The Shift: B2B Marketing Is Over
The Martech Era Failed. This Is What Replaces It.
B2B automation promised efficiency. It delivered noise and burnout. The sX GTM OS is not another platform or subscription. It’s your fully owned, on-premise operating system that unifies every stage of your go-to-market motion.
It's activity + strategy aligned to buyer behaviour that drives new business, not martech stacks.
Built on Microsoft 365, Graph, Notion, and intelligent Agents, it replaces wasteful Martech and restores control to your organisation.
You know yourself, buyers no longer want to be chased, tracked, or scored. You, they want to self-serve, self-educate, calculate ROI, and stay anonymous until they’re ready to talk.
Your prospects behave exactly as you do when you’re buying. They research independently, watch videos, compare solutions, and only reach out once they’ve made up their mind.
That means traditional marketing funnels no longer fit how people actually buy and nor do the website tactics which means: -
Remove these:
- Demand Generation Forms
- Lead Generation
- Gated Content
- Pay-Per-Click
- Tracking cookies
- Lead scoring
Add these:
- Active contact telephone numbers
- FAQs - Complete
- FAQs - Submission Form
- Agreement to not contact
- Up-to-date photos of leadership team
- Real photos of your office & team(s)
This is the turning point. B2B companies don’t need more funnels — they need credibility, transparency, and access. When you remove friction and show your business openly, you build trust long before a salesperson ever speaks.
The sX GTM OS is designed for this new world:
- Prospects find the information they need without being captured
- They see who you are, what you do, and why it works
- By the time they contact you, they’re qualified, informed, and ready for a serious discussion
No more gated PDFs. No more chasing. Just genuine visibility and measurable demand from people who already understand your value.
Keep reading the rest of this page to learn more.
The Shift: B2B Marketing Is Over
The Martech Era Failed. This Is What Replaces It.
B2B automation promised efficiency. It delivered noise and burnout. The sX GTM OS is not another platform or subscription. It’s your fully owned, on-premise operating system that unifies every stage of your go-to-market motion.
It's activity + strategy aligned to buyer behaviour that drives new business, not martech stacks.
Built on Microsoft 365, Graph, Notion, and intelligent Agents, it replaces wasteful Martech and restores control to your organisation.
You know yourself, buyers no longer want to be chased, tracked, or scored. You, they want to self-serve, self-educate, calculate ROI, and stay anonymous until they’re ready to talk.
Your prospects behave exactly as you do when you’re buying. They research independently, watch videos, compare solutions, and only reach out once they’ve made up their mind.
That means traditional marketing funnels no longer fit how people actually buy and nor do the website tactics which means: -
Remove these:
- Demand Generation Forms
- Lead Generation
- Gated Content
- Pay-Per-Click
- Tracking cookies
- Lead scoring
Add these:
- Active contact telephone numbers
- FAQs - Complete
- FAQs - Submission Form
- Agreement to not contact
- Up-to-date photos of leadership team
- Real photos of your office & team(s)
This is the turning point. B2B companies don’t need more funnels — they need credibility, transparency, and access. When you remove friction and show your business openly, you build trust long before a salesperson ever speaks.
The sX GTM OS is designed for this new world:
- Prospects find the information they need without being captured
- They see who you are, what you do, and why it works
- By the time they contact you, they’re qualified, informed, and ready for a serious discussion
No more gated PDFs. No more chasing. Just genuine visibility and measurable demand from people who already understand your value.
Keep reading the rest of this page to learn more.
The Shift: B2B Marketing Is Over
The Martech Era Failed. This Is What Replaces It.
B2B automation promised efficiency. It delivered noise and burnout. The sX GTM OS is not another platform or subscription. It’s your fully owned, on-premise operating system that unifies every stage of your go-to-market motion.
It's activity + strategy aligned to buyer behaviour that drives new business, not martech stacks.
Built on Microsoft 365, Graph, Notion, and intelligent Agents, it replaces wasteful Martech and restores control to your organisation.
You know yourself, buyers no longer want to be chased, tracked, or scored. You, they want to self-serve, self-educate, calculate ROI, and stay anonymous until they’re ready to talk.
Your prospects behave exactly as you do when you’re buying. They research independently, watch videos, compare solutions, and only reach out once they’ve made up their mind.
That means traditional marketing funnels no longer fit how people actually buy and nor do the website tactics which means: -
Remove these:
- Demand Generation Forms
- Lead Generation
- Gated Content
- Pay-Per-Click
- Tracking cookies
- Lead scoring
Add these:
- Active contact telephone numbers
- FAQs - Complete
- FAQs - Submission Form
- Agreement to not contact
- Up-to-date photos of leadership team
- Real photos of your office & team(s)
This is the turning point. B2B companies don’t need more funnels — they need credibility, transparency, and access. When you remove friction and show your business openly, you build trust long before a salesperson ever speaks.
The sX GTM OS is designed for this new world:
- Prospects find the information they need without being captured
- They see who you are, what you do, and why it works
- By the time they contact you, they’re qualified, informed, and ready for a serious discussion
No more gated PDFs. No more chasing. Just genuine visibility and measurable demand from people who already understand your value.
Keep reading the rest of this page to learn more.
The Foundation: The sX Course
Retrain your GTM team before you automate.
The CPD-certified sX Course transforms how your team thinks about B2B.
In six weeks, they’ll learn why traditional marketing failed and how to rebuild pipelines around visibility, education, and automation. Every GTM OS implementation begins here.
sX Academy B2B TAM Strategy Course
This where your business starts to change
You cannot automate what the team does not yet understand. The course rewires B2B thinking around education, visibility, and orchestration/automation.
What’s inside
- 20 modules, 180 lessons, CPD-style certification.
- Why Martech failed and what replaces it.
- How each OS module works in practice.
Outcome
- A shared mental model across leadership and GTM.
- The ability to operate the OS with confidence.
CPD Certification
The B2B strategy course for Tech, SaaS, and Services
Section 01 – Open-Access Engagement
- 3 modules · 29 videos · 3 quizzes
- Turn your website + SEO + GA4 into a self-serve demand hub buyers love.
- Switch on real-time dashboards for intent data your board will trust.
- Quick technical tweaks that lift organic enquiries—often within the first week.
Section 02 – Educational Content
- 6 modules · 51 videos · 5 quizzes
- Build authority assets: articles, images, video, podcasts, live shows.
- AI accelerators draft; your experts polish—scale output without extra headcount.
- Track what resonates with content analytics so every next piece lands harder.
Section 03 – Constant Exposure
- 2 modules · 18 videos · 2 quizzes
- Master The System: psychology, repetition & tech stack that keeps you visible.
- Deploy the Social-444 flywheel—evergreen LinkedIn ads your TAM sees without feeling chased.
- Align tech, messaging and cadence so reach climbs while cost per touch falls.
Section 04 – TAM Outreach @ Scale
- 2 modules · 18 videos · 2 quizzes
- Pin-point every right-fit account with TAM | SAM | SOM precision.
- Sync CRM + LinkedIn for weekly touches that feel helpful, not spammy.
- Run roadshows that spin one event into months of pipeline and trust.
Section 05 – Production & Project Ops
- 2 modules · 18 videos · 2 quizzes
- Stand up an in-house Production Department—roles, hiring, HR playbook.
- One agile board runs web, video, podcast & social projects end-to-end.
- Know the true cost of acquisition and forecast capacity with confidence.
Section 06 – Sales Framework & Value
- 4 modules · 30 videos · 4 quizzes
- Present on camera like a pro—webinars, demos, panels, live shows.
- Trust-first remote-selling skills that mirror how modern execs buy.
- Leverage syndicates & partnerships to amplify reach and close bigger deals faster.
The Foundation: The sX Course
Retrain your GTM team before you automate.
The CPD-certified sX Course transforms how your team thinks about B2B.
In six weeks, they’ll learn why traditional marketing failed and how to rebuild pipelines around visibility, education, and automation. Every GTM OS implementation begins here.
sX Academy B2B TAM Strategy Course
This where your business starts to change
You cannot automate what the team does not yet understand. The course rewires B2B thinking around education, visibility, and orchestration/automation.
What’s inside
- 20 modules, 180 lessons, CPD-style certification.
- Why Martech failed and what replaces it.
- How each OS module works in practice.
Outcome
- A shared mental model across leadership and GTM.
- The ability to operate the OS with confidence.
CPD Certification
The B2B strategy course for Tech, SaaS, and Services
Section 01 – Open-Access Engagement
- 3 modules · 29 videos · 3 quizzes
- Turn your website + SEO + GA4 into a self-serve demand hub buyers love.
- Switch on real-time dashboards for intent data your board will trust.
- Quick technical tweaks that lift organic enquiries—often within the first week.
Section 02 – Educational Content
- 6 modules · 51 videos · 5 quizzes
- Build authority assets: articles, images, video, podcasts, live shows.
- AI accelerators draft; your experts polish—scale output without extra headcount.
- Track what resonates with content analytics so every next piece lands harder.
Section 03 – Constant Exposure
- 2 modules · 18 videos · 2 quizzes
- Master The System: psychology, repetition & tech stack that keeps you visible.
- Deploy the Social-444 flywheel—evergreen LinkedIn ads your TAM sees without feeling chased.
- Align tech, messaging and cadence so reach climbs while cost per touch falls.
Section 04 – TAM Outreach @ Scale
- 2 modules · 18 videos · 2 quizzes
- Pin-point every right-fit account with TAM | SAM | SOM precision.
- Sync CRM + LinkedIn for weekly touches that feel helpful, not spammy.
- Run roadshows that spin one event into months of pipeline and trust.
Section 05 – Production & Project Ops
- 2 modules · 18 videos · 2 quizzes
- Stand up an in-house Production Department—roles, hiring, HR playbook.
- One agile board runs web, video, podcast & social projects end-to-end.
- Know the true cost of acquisition and forecast capacity with confidence.
Section 06 – Sales Framework & Value
- 4 modules · 30 videos · 4 quizzes
- Present on camera like a pro—webinars, demos, panels, live shows.
- Trust-first remote-selling skills that mirror how modern execs buy.
- Leverage syndicates & partnerships to amplify reach and close bigger deals faster.
The Foundation: The sX Course
Retrain your GTM team before you automate.
The CPD-certified sX Course transforms how your team thinks about B2B.
In six weeks, they’ll learn why traditional marketing failed and how to rebuild pipelines around visibility, education, and automation. Every GTM OS implementation begins here.
sX Academy B2B TAM Strategy Course
This where your business starts to change
You cannot automate what the team does not yet understand. The course rewires B2B thinking around education, visibility, and orchestration/automation.
What’s inside
- 20 modules, 180 lessons, CPD-style certification.
- Why Martech failed and what replaces it.
- How each OS module works in practice.
Outcome
- A shared mental model across leadership and GTM.
- The ability to operate the OS with confidence.
CPD Certification
The B2B strategy course for Tech, SaaS, and Services
Section 01 – Open-Access Engagement
- 3 modules · 29 videos · 3 quizzes
- Turn your website + SEO + GA4 into a self-serve demand hub buyers love.
- Switch on real-time dashboards for intent data your board will trust.
- Quick technical tweaks that lift organic enquiries—often within the first week.
Section 02 – Educational Content
- 6 modules · 51 videos · 5 quizzes
- Build authority assets: articles, images, video, podcasts, live shows.
- AI accelerators draft; your experts polish—scale output without extra headcount.
- Track what resonates with content analytics so every next piece lands harder.
Section 03 – Constant Exposure
- 2 modules · 18 videos · 2 quizzes
- Master The System: psychology, repetition & tech stack that keeps you visible.
- Deploy the Social-444 flywheel—evergreen LinkedIn ads your TAM sees without feeling chased.
- Align tech, messaging and cadence so reach climbs while cost per touch falls.
Section 04 – TAM Outreach @ Scale
- 2 modules · 18 videos · 2 quizzes
- Pin-point every right-fit account with TAM | SAM | SOM precision.
- Sync CRM + LinkedIn for weekly touches that feel helpful, not spammy.
- Run roadshows that spin one event into months of pipeline and trust.
Section 05 – Production & Project Ops
- 2 modules · 18 videos · 2 quizzes
- Stand up an in-house Production Department—roles, hiring, HR playbook.
- One agile board runs web, video, podcast & social projects end-to-end.
- Know the true cost of acquisition and forecast capacity with confidence.
Section 06 – Sales Framework & Value
- 4 modules · 30 videos · 4 quizzes
- Present on camera like a pro—webinars, demos, panels, live shows.
- Trust-first remote-selling skills that mirror how modern execs buy.
- Leverage syndicates & partnerships to amplify reach and close bigger deals faster.
Simplicity is the Key
This works because it's effortless for your team to use and completely aligned to buyers.
The sX GTM OS isn’t another martech tool. It’s a fully engineered, AI-driven revenue system built on Microsoft 365, OpenAI Agents, Notion and GA4. Designed around real buyer behaviour, it replaces the complexity and waste of traditional marketing with a predictable, sales-centric operating system that any B2B company can run at scale.
How the sX GTM OS Is Built
Let’s be straight. The martech industry sold everyone a dream that never belonged in B2B. CEOs were told to buy whatever SaaS tool their competitors had, or risk being left behind. Billions were burned. Pipelines didn’t grow. ARR-per-FTE collapsed. And the internal narrative became “marketing needs more budget”.
That era is over.
What we’ve built is not another tool, dashboard, or consultancy wrapper. It is infrastructure. It is systems engineering for B2B revenue, built from the ground up around real buyer behaviour and the realities every CEO already knows from selling for decades.
This is sales-first architecture. Designed by sales, for sales.
A Modern Operating System, Not Another Martech Stack
The GTM OS is built using the most dependable, enterprise-grade components available today — stitched together with AI Agents and MCP orchestration to create a seamless go-to-market engine:
- OpenAI + MCP Agents – the automation layer that runs workflows, publishing, research, scheduling, and reporting.
- Microsoft Graph – real-time Outlook calendar sync, form capture, scheduling, email logic.
- Notion – the structured database powering CRM, content, operations and approval workflows.
- OneDrive/365 – the master file system that keeps all content, documentation, and assets synced.
- Python + APIs – the backbone of the automation logic; the part that makes everything run consistently.
- RecurPost – automated publishing for Social 444, Social Shorts, Video Ads and more.
- GA4 + Looker Studio – full-funnel analytics wired directly into the OS for actual visibility and decisions.
- Live Streaming + Studio Kits – the engagement engine that lets you speak directly to your entire TAM every week.
Every part is there for one reason:
To create a revenue-generating machine that your GTM team can run in hours per week, not months of grind.
It’s Not “Digital Transformation” Hype — It’s Core Business Infrastructure
This isn’t another “too good to be true” transformation promise. There’s no black-box magic, no outsourcing dependency, and no mystery playbook.
It’s real infrastructure that operates exactly the way a CEO buys — quietly, independently, and anonymously until they decide to engage.
The GTM OS:
- Replaces cold outbound completely
because you can now broadcast to your entire market at scale. - Eliminates martech waste
because the OS doesn’t rely on 20+ disconnected SaaS tools. - Produces 100% SQL meetings
because every meeting is pre-qualified and pre-researched by the automation layer. - Puts your GTM team on rails
because the OS creates repeatable, measurable activity every single week. - Builds market visibility daily
through automated Social 444, TAM emails, LinkedIn banners, and weekly live shows. - Delivers board-level reporting automatically
without anyone producing slide decks or pulling spreadsheets together.
This is the first time a B2B revenue system has been designed around how buyers behave, not how vendors want you to behave.
Why CEOs Need to See This as Infrastructure, Not Consultancy
You’re not buying advice.
You’re not buying a retainer.
You’re not buying a course in isolation.
You’re acquiring a turnkey operating system:
- A way to retrain your entire GTM team.
- A way to reach your entire TAM consistently at near-zero cost.
- A way to convert interest into meetings without BDRs.
- A way to measure your entire funnel without manual reporting.
- A way to retire every martech tool that never delivered.
What you’re buying is a system that changes the economics of your business.
Feature → Modern automated GTM infrastructure (AI agents, MCP orchestration, Graph, Notion, OneDrive, GA4).
Attribute → Integrated, repeatable, predictable workflows.
Benefit → You scale new business without scaling headcount.
That’s the outcome.
Why This Matters
Because for the first time, a CEO can say:
- “Our GTM processes are finally built on engineering, not guesswork.”
- “Every part of our revenue engine is measurable.”
- “We run more campaigns, for more people, with fewer resources.”
- “We know exactly why pipeline is growing — or not.”
- “We’ve stopped buying martech because we no longer need it.”
This is not consultancy.
This is not SaaS hype.
This is the new foundation for B2B go-to-market.
If Salesforce was the CRM era, and HubSpot was the inbound era…
The sX GTM OS is the AI-driven, sales-led era. The era that fixes what came before it.
sX Reach: Awareness and Visibility
Always-on visibility through Social 444 and TAM Strategy.
sX Reach keeps your brand visible every day. Your audience sees you daily — without ads or agencies.
- Social 444: four posts, four times a day, four weeks at a time — automated via RecurPost and GA4.
- TAM Strategy: direct outreach to your Total Addressable Market through coordinated email and LinkedIn campaigns.
What it does:
This is 100% 'set-and-forget' exposure processing of posts, which keeps your brand visible every day with an automated 4×4×4 publishing rhythm, tracked end to end. Somthing B2Bs have wanted for decades.
Key points
- 30 posts per campaign set. Four posts per day (2 x AM, 2 x PM), per target ICP for four weeks, then repeat.
- Posts are prepared as .txt + .png pairs with UTM fields and a checksum for integrity.
- Watcher agents discover .txt + image pairs, the uploader writes to Notion, RecurPost API queues to the correct library and posts to social platforms.
- GA4 and Looker Studio visualise clicks, sessions, and engagement by UTM and dashboards are emailed to the C Suite every week, month, you choose.
- Libraries allow you to run multiple narratives in parallel without agencies.
What you get
- Perpetual visibility with a consistent tone of voice.
- Lower cost of reach and higher message control.
- Measurable performance against CEO-level KPIs.
What it does: Targets your known market with coordinated email and matching LinkedIn creative to appear in their newsfeeds.
Key points
- Permissionable database of your TAM. Weekly email sends tied to the same creative theme on LinkedIn.
- Content built from OneDrive text blocks with UTMs embedded for attribution.
- ESP API creates campaigns, injects HTML, and schedules sends.
- Performance loop: opens, clicks, sessions, meeting bookings flow into sX Ops to keep the C-Suite informed.
Compliance note: Operate within UK PECR/GDPR for B2B outreach with clear opt-out handling.
What you get
- Direct access to your market without blind or excessive ad spend.
- A repeatable drumbeat that compounds brand recall.
sX Reach: Awareness and Visibility
Always-on visibility through Social 444 and TAM Strategy.
sX Reach keeps your brand visible every day. Your audience sees you daily — without ads or agencies.
- Social 444: four posts, four times a day, four weeks at a time — automated via RecurPost and GA4.
- TAM Strategy: direct outreach to your Total Addressable Market through coordinated email and LinkedIn campaigns.
What it does:
This is 100% 'set-and-forget' exposure processing of posts, which keeps your brand visible every day with an automated 4×4×4 publishing rhythm, tracked end to end. Somthing B2Bs have wanted for decades.
Key points
- 30 posts per campaign set. Four posts per day (2 x AM, 2 x PM), per target ICP for four weeks, then repeat.
- Posts are prepared as .txt + .png pairs with UTM fields and a checksum for integrity.
- Watcher agents discover .txt + image pairs, the uploader writes to Notion, RecurPost API queues to the correct library and posts to social platforms.
- GA4 and Looker Studio visualise clicks, sessions, and engagement by UTM and dashboards are emailed to the C Suite every week, month, you choose.
- Libraries allow you to run multiple narratives in parallel without agencies.
What you get
- Perpetual visibility with a consistent tone of voice.
- Lower cost of reach and higher message control.
- Measurable performance against CEO-level KPIs.
What it does: Targets your known market with coordinated email and matching LinkedIn creative to appear in their newsfeeds.
Key points
- Permissionable database of your TAM. Weekly email sends tied to the same creative theme on LinkedIn.
- Content built from OneDrive text blocks with UTMs embedded for attribution.
- ESP API creates campaigns, injects HTML, and schedules sends.
- Performance loop: opens, clicks, sessions, meeting bookings flow into sX Ops to keep the C-Suite informed.
Compliance note: Operate within UK PECR/GDPR for B2B outreach with clear opt-out handling.
What you get
- Direct access to your market without blind or excessive ad spend.
- A repeatable drumbeat that compounds brand recall.
sX Reach: Awareness and Visibility
Always-on visibility through Social 444 and TAM Strategy.
sX Reach keeps your brand visible every day. Your audience sees you daily — without ads or agencies.
- Social 444: four posts, four times a day, four weeks at a time — automated via RecurPost and GA4.
- TAM Strategy: direct outreach to your Total Addressable Market through coordinated email and LinkedIn campaigns.
What it does:
This is 100% 'set-and-forget' exposure processing of posts, which keeps your brand visible every day with an automated 4×4×4 publishing rhythm, tracked end to end. Somthing B2Bs have wanted for decades.
Key points
- 30 posts per campaign set. Four posts per day (2 x AM, 2 x PM), per target ICP for four weeks, then repeat.
- Posts are prepared as .txt + .png pairs with UTM fields and a checksum for integrity.
- Watcher agents discover .txt + image pairs, the uploader writes to Notion, RecurPost API queues to the correct library and posts to social platforms.
- GA4 and Looker Studio visualise clicks, sessions, and engagement by UTM and dashboards are emailed to the C Suite every week, month, you choose.
- Libraries allow you to run multiple narratives in parallel without agencies.
What you get
- Perpetual visibility with a consistent tone of voice.
- Lower cost of reach and higher message control.
- Measurable performance against CEO-level KPIs.
What it does: Targets your known market with coordinated email and matching LinkedIn creative to appear in their newsfeeds.
Key points
- Permissionable database of your TAM. Weekly email sends tied to the same creative theme on LinkedIn.
- Content built from OneDrive text blocks with UTMs embedded for attribution.
- ESP API creates campaigns, injects HTML, and schedules sends.
- Performance loop: opens, clicks, sessions, meeting bookings flow into sX Ops to keep the C-Suite informed.
Compliance note: Operate within UK PECR/GDPR for B2B outreach with clear opt-out handling.
What you get
- Direct access to your market without blind or excessive ad spend.
- A repeatable drumbeat that compounds brand recall.
sX Live: Authentic Engagement
Build trust through weekly live broadcasts.
sX Live turns your company into a media channel enabling all your prospects to get to know, like, and trust your team, whilst remaining anonymous, until they're ready to meet.
Weekly shows replace gated content with genuine engagement — streamed to LinkedIn and YouTube, powered by your own studio and promoted via sX Reach posts. You don’t chase attention — you earn it live.
Explore how we deliver sX Live, what it includes, and why it unlocks repeatable broadcast capability for your organisation.
Inside sX Live: broadcast and repurpose
What it does: Turns your company into a weekly media channel that builds trust and speeds up buying decisions.
Key points
- Weekly shows with a standard run-of-show and clear segmenting for later clipping.
- Live Q&A gives genuine engagement that static content cannot.
- Post-show agent creates clips, thumbnails, and captions, then queues to RecurPost.
- UTM discipline ensures every click and replay is attributable.
What you get
- Authority, transparency, and a human brand.
- Content supply for weeks from one live session.
sX Live: Authentic Engagement
Build trust through weekly live broadcasts.
sX Live turns your company into a media channel enabling all your prospects to get to know, like, and trust your team, whilst remaining anonymous, until they're ready to meet.
Weekly shows replace gated content with genuine engagement — streamed to LinkedIn and YouTube, powered by your own studio and promoted via sX Reach posts. You don’t chase attention — you earn it live.
Explore how we deliver sX Live, what it includes, and why it unlocks repeatable broadcast capability for your organisation.
Inside sX Live: broadcast and repurpose
What it does: Turns your company into a weekly media channel that builds trust and speeds up buying decisions.
Key points
- Weekly shows with a standard run-of-show and clear segmenting for later clipping.
- Live Q&A gives genuine engagement that static content cannot.
- Post-show agent creates clips, thumbnails, and captions, then queues to RecurPost.
- UTM discipline ensures every click and replay is attributable.
What you get
- Authority, transparency, and a human brand.
- Content supply for weeks from one live session.
sX Live: Authentic Engagement
Build trust through weekly live broadcasts.
sX Live turns your company into a media channel enabling all your prospects to get to know, like, and trust your team, whilst remaining anonymous, until they're ready to meet.
Weekly shows replace gated content with genuine engagement — streamed to LinkedIn and YouTube, powered by your own studio and promoted via sX Reach posts. You don’t chase attention — you earn it live.
Explore how we deliver sX Live, what it includes, and why it unlocks repeatable broadcast capability for your organisation.
Inside sX Live: broadcast and repurpose
What it does: Turns your company into a weekly media channel that builds trust and speeds up buying decisions.
Key points
- Weekly shows with a standard run-of-show and clear segmenting for later clipping.
- Live Q&A gives genuine engagement that static content cannot.
- Post-show agent creates clips, thumbnails, and captions, then queues to RecurPost.
- UTM discipline ensures every click and replay is attributable.
What you get
- Authority, transparency, and a human brand.
- Content supply for weeks from one live session.
sX Connect: Conversion Automation
From booking to presentation — 100% PQM pipeline.
When prospects are ready to meet, sX Connect automates everything:
- Microsoft Graph syncs consultant calendars.
- Microsoft Forms capture and qualify enquiries.
- AI Agents handle research, proposal drafting, and deck creation.
Prospect Qualified Meeting bookings arrive fully prepared for sales — every time.
Inside sX Connect: from form to presentation
What it does: Automates the entire pre-sales process. Meetings arrive fully prepared and Sales gets 100% PQMs - Prospect Qualified Meetings!
From Click to Conversation
Online Call-to-Action
Interest triggered via live content or campaigns.
Form Data-Fill
Structured GTM and cost inputs captured.
Book Meeting
Live Outlook availability, instant confirmation.
Online Presentation of Benefits & Costs
Research, cost comparison, proposal and deck prepared in advance.
What this means:
Sales arrives ready. You stay in control.
sX Connect: Conversion Automation
From booking to presentation — 100% PQM pipeline.
When prospects are ready to meet, sX Connect automates everything:
- Microsoft Graph syncs consultant calendars.
- Microsoft Forms capture and qualify enquiries.
- AI Agents handle research, proposal drafting, and deck creation.
Prospect Qualified Meeting bookings arrive fully prepared for sales — every time.
Inside sX Connect: from form to presentation
What it does: Automates the entire pre-sales process. Meetings arrive fully prepared and Sales gets 100% PQMs - Prospect Qualified Meetings!
From Click to Conversation
Online Call-to-Action
Interest triggered via live content or campaigns.
Form Data-Fill
Structured GTM and cost inputs captured.
Book Meeting
Live Outlook availability, instant confirmation.
Online Presentation of Benefits & Costs
Research, cost comparison, proposal and deck prepared in advance.
What this means:
Sales arrives ready. You stay in control.
sX Connect: Conversion Automation
From booking to presentation — 100% PQM pipeline.
When prospects are ready to meet, sX Connect automates everything:
- Microsoft Graph syncs consultant calendars.
- Microsoft Forms capture and qualify enquiries.
- AI Agents handle research, proposal drafting, and deck creation.
Prospect Qualified Meeting bookings arrive fully prepared for sales — every time.
Inside sX Connect: from form to presentation
What it does: Automates the entire pre-sales process. Meetings arrive fully prepared and Sales gets 100% PQMs - Prospect Qualified Meetings!
From Click to Conversation
Online Call-to-Action
Interest triggered via live content or campaigns.
Form Data-Fill
Structured GTM and cost inputs captured.
Book Meeting
Live Outlook availability, instant confirmation.
Online Presentation of Benefits & Costs
Research, cost comparison, proposal and deck prepared in advance.
What this means:
Sales arrives ready. You stay in control.
sX Studio: Production Infrastructure
Create professional content in-house.
sX Studio designs and installs complete office and remote live streaming studios — enabling you to produce broadcast-quality weekly live shows and podcasts without agency dependency.
One click and you're live on every platform at the same time.
All studios integrate seamlessly with sX Reach and Live for automated clipping and distribution.
Inside sX Studio: production infrastructure
“The average B2B CAC is rising. Meanwhile, 70% of buyers ignore cold outreach. A studio is the answer to both.”
Office Studio
Broadcast Central
Multi-camera, auto or manual switching, lighting, podcast quality audio, teleprompter, and multi-scene layouts.
Remote Studio
Remote Inclusion
Compact, affordable, ready to roll. Ideal for executives and consultants, enabling broadcast quality for all follow up meetings.
What it does: Gives you in-house capability to produce broadcast-quality video, live or on-demand, without agencies.
Key points
- Installation, scene presets, and staff training included.
- Integrates with sX Live and Reach for automated clipping and distribution.
- Lease options available. Ongoing support optional.
What you get
- Professional output on day one.
- Reliable, repeatable content creation for your editorial calendar.
sX Studio: Production Infrastructure
Create professional content in-house.
sX Studio designs and installs complete office and remote live streaming studios — enabling you to produce broadcast-quality weekly live shows and podcasts without agency dependency.
One click and you're live on every platform at the same time.
All studios integrate seamlessly with sX Reach and Live for automated clipping and distribution.
Inside sX Studio: production infrastructure
“The average B2B CAC is rising. Meanwhile, 70% of buyers ignore cold outreach. A studio is the answer to both.”
Office Studio
Broadcast Central
Multi-camera, auto or manual switching, lighting, podcast quality audio, teleprompter, and multi-scene layouts.
Remote Studio
Remote Inclusion
Compact, affordable, ready to roll. Ideal for executives and consultants, enabling broadcast quality for all follow up meetings.
What it does: Gives you in-house capability to produce broadcast-quality video, live or on-demand, without agencies.
Key points
- Installation, scene presets, and staff training included.
- Integrates with sX Live and Reach for automated clipping and distribution.
- Lease options available. Ongoing support optional.
What you get
- Professional output on day one.
- Reliable, repeatable content creation for your editorial calendar.
sX Studio: Production Infrastructure
Create professional content in-house.
sX Studio designs and installs complete office and remote live streaming studios — enabling you to produce broadcast-quality weekly live shows and podcasts without agency dependency.
One click and you're live on every platform at the same time.
All studios integrate seamlessly with sX Reach and Live for automated clipping and distribution.
Inside sX Studio: production infrastructure
“The average B2B CAC is rising. Meanwhile, 70% of buyers ignore cold outreach. A studio is the answer to both.”
Office Studio
Broadcast Central
Multi-camera, auto or manual switching, lighting, podcast quality audio, teleprompter, and multi-scene layouts.
Remote Studio
Remote Inclusion
Compact, affordable, ready to roll. Ideal for executives and consultants, enabling broadcast quality for all follow up meetings.
What it does: Gives you in-house capability to produce broadcast-quality video, live or on-demand, without agencies.
Key points
- Installation, scene presets, and staff training included.
- Integrates with sX Live and Reach for automated clipping and distribution.
- Lease options available. Ongoing support optional.
What you get
- Professional output on day one.
- Reliable, repeatable content creation for your editorial calendar.
sX Ops: Measurement and Intelligence
Every action measured. Every decision informed.
sX Ops integrates APIs, CRMs, GA4, GTM, and Looker Studio dashboards for real-time performance analysis.
From Social444 to live shows and booked meetings, every activity is tracked and visualised. Board-ready summaries appear automatically in Notion or emailed.
Inside sX Ops: dashboards and governance
Example 1
Example 2
Example 3
What it does: Corals all analytical data available and delivers board-ready visibility with automated dashboards, alerts, and a change log for reliability.
Key points
- GA4 + GTM capture events such as video_play, file_download, form_submit, meeting_booked.
- Looker Studio shows module performance, source trends, and completion rates.
- Governance Agent watches health, handles retries, and records incidents in the Ops Change Log DB.
- Automated daily and weekly summaries/dashboards sent by email to stakeholders. Variance alerts trigger actions in Reach or Connect.
What you get
- True closed-loop reporting from activity to revenue.
- Confidence that the system is running and measured.
- Reduced meetings, increased finger-on-pulse efficiency, and peace of mind.
Your perfect business assistant
Every business wants current information on progress and performance, on-time and without embelishment. sX Ops gives you full visibility of your entire new business activity.
sX Ops: Measurement and Intelligence
Every action measured. Every decision informed.
sX Ops integrates APIs, CRMs, GA4, GTM, and Looker Studio dashboards for real-time performance analysis.
From Social444 to live shows and booked meetings, every activity is tracked and visualised. Board-ready summaries appear automatically in Notion or emailed.
Inside sX Ops: dashboards and governance
Example 1
Example 2
Example 3
What it does: Corals all analytical data available and delivers board-ready visibility with automated dashboards, alerts, and a change log for reliability.
Key points
- GA4 + GTM capture events such as video_play, file_download, form_submit, meeting_booked.
- Looker Studio shows module performance, source trends, and completion rates.
- Governance Agent watches health, handles retries, and records incidents in the Ops Change Log DB.
- Automated daily and weekly summaries/dashboards sent by email to stakeholders. Variance alerts trigger actions in Reach or Connect.
What you get
- True closed-loop reporting from activity to revenue.
- Confidence that the system is running and measured.
- Reduced meetings, increased finger-on-pulse efficiency, and peace of mind.
Your perfect business assistant
Every business wants current information on progress and performance, on-time and without embelishment. sX Ops gives you full visibility of your entire new business activity.
sX Ops: Measurement and Intelligence
Every action measured. Every decision informed.
sX Ops integrates APIs, CRMs, GA4, GTM, and Looker Studio dashboards for real-time performance analysis.
From Social444 to live shows and booked meetings, every activity is tracked and visualised. Board-ready summaries appear automatically in Notion or emailed.
Inside sX Ops: dashboards and governance
Example 1
Example 2
Example 3
What it does: Corals all analytical data available and delivers board-ready visibility with automated dashboards, alerts, and a change log for reliability.
Key points
- GA4 + GTM capture events such as video_play, file_download, form_submit, meeting_booked.
- Looker Studio shows module performance, source trends, and completion rates.
- Governance Agent watches health, handles retries, and records incidents in the Ops Change Log DB.
- Automated daily and weekly summaries/dashboards sent by email to stakeholders. Variance alerts trigger actions in Reach or Connect.
What you get
- True closed-loop reporting from activity to revenue.
- Confidence that the system is running and measured.
- Reduced meetings, increased finger-on-pulse efficiency, and peace of mind.
Your perfect business assistant
Every business wants current information on progress and performance, on-time and without embelishment. sX Ops gives you full visibility of your entire new business activity.
sX Hub: Knowledge and Alignment
Your company’s single source of truth.
sX Hub synchronises OneDrive and Notion so your entire organisation works from one authoritative source, auto-updated and visible.
Policies, SOPs, scripts, and content stay current, searchable, and version-controlled — ready for AI-assisted search.
Inside sX Hub: your source of truth
What it does
Keeps OneDrive and Notion in sync so every team member sees the latest approved content. Authorised personnel simply save documents to OneDrive and they appear, formatted and visible to team members who have access to Notion. This is your intranet with intent!
Key points
- Mirrored structure. Navigation feels the same in files and in Notion.
- Supported formats: .docx, .txt, .md, .pdf, images embedded where appropriate.
- Watchers create a log with status ready or posted and prevent duplicates.
- Perfect foundation for future AI search across your own corpus.
What you get
- No more version confusion or stale documents.
- Faster onboarding and easier governance.
sX Hub: Knowledge and Alignment
Your company’s single source of truth.
sX Hub synchronises OneDrive and Notion so your entire organisation works from one authoritative source, auto-updated and visible.
Policies, SOPs, scripts, and content stay current, searchable, and version-controlled — ready for AI-assisted search.
Inside sX Hub: your source of truth
What it does
Keeps OneDrive and Notion in sync so every team member sees the latest approved content. Authorised personnel simply save documents to OneDrive and they appear, formatted and visible to team members who have access to Notion. This is your intranet with intent!
Key points
- Mirrored structure. Navigation feels the same in files and in Notion.
- Supported formats: .docx, .txt, .md, .pdf, images embedded where appropriate.
- Watchers create a log with status ready or posted and prevent duplicates.
- Perfect foundation for future AI search across your own corpus.
What you get
- No more version confusion or stale documents.
- Faster onboarding and easier governance.
sX Hub: Knowledge and Alignment
Your company’s single source of truth.
sX Hub synchronises OneDrive and Notion so your entire organisation works from one authoritative source, auto-updated and visible.
Policies, SOPs, scripts, and content stay current, searchable, and version-controlled — ready for AI-assisted search.
Inside sX Hub: your source of truth
What it does
Keeps OneDrive and Notion in sync so every team member sees the latest approved content. Authorised personnel simply save documents to OneDrive and they appear, formatted and visible to team members who have access to Notion. This is your intranet with intent!
Key points
- Mirrored structure. Navigation feels the same in files and in Notion.
- Supported formats: .docx, .txt, .md, .pdf, images embedded where appropriate.
- Watchers create a log with status ready or posted and prevent duplicates.
- Perfect foundation for future AI search across your own corpus.
What you get
- No more version confusion or stale documents.
- Faster onboarding and easier governance.
sX Course: Operate like an Enterprise GTM team at a fraction of the cost.
This is business transformation at its best.
- Unified GTM system from visibility to revenue
- 100% transparency and accountability
- Predictable growth without SaaS bloat
- 60–80% cost reduction
- Scalable, ownable infrastructure
Start here: One person takes the sX Course first...
Join the dots
Do the course
Get the certificate
Why One Person First
You can’t automate what your team doesn’t yet understand.
The course rewires how B2B leaders think about education, visibility, and automation — so your organisation can operate the sX GTM OS effectively.
Start with clarity, not commitment
Having one C-suite leader — ideally the CEO — complete the course first gives full visibility before change begins. It shows:
- How the AI-structured sX GTM Operating System works in practice.
- Why fragmented Martech failed to deliver ROI — and what replaces it.
- How orchestration transforms sales and marketing performance.
Why the CEO (or C-suite) first
Martech spend and GTM structure are leadership decisions. By taking the course first, the CEO can evaluate strategy, risk, and financial impact before committing to a full rollout.
- Low-risk, high-insight due diligence before significant investment.
- Clear view of the operating model, team impact, and budget.
- Leadership control over timing, scope, and change management.
What’s inside
- 20 modules · 180 lessons · CPD-style certification
- Why Martech failed — and what replaces it.
- The foundations of modern B2B marketing.
- How AI-driven orchestration changes visibility and growth.
- The structure of the sX GTM OS in practice.
Outcomes
- A shared mental model across leadership and GTM.
- The ability to operate the OS with confidence.
- A clear, board-ready roadmap before major investment.
sX Course: Operate like an Enterprise GTM team at a fraction of the cost.
This is business transformation at its best.
- Unified GTM system from visibility to revenue
- 100% transparency and accountability
- Predictable growth without SaaS bloat
- 60–80% cost reduction
- Scalable, ownable infrastructure
Start here: One person takes the sX Course first...
Join the dots
Do the course
Get the certificate
Why One Person First
You can’t automate what your team doesn’t yet understand.
The course rewires how B2B leaders think about education, visibility, and automation — so your organisation can operate the sX GTM OS effectively.
Start with clarity, not commitment
Having one C-suite leader — ideally the CEO — complete the course first gives full visibility before change begins. It shows:
- How the AI-structured sX GTM Operating System works in practice.
- Why fragmented Martech failed to deliver ROI — and what replaces it.
- How orchestration transforms sales and marketing performance.
Why the CEO (or C-suite) first
Martech spend and GTM structure are leadership decisions. By taking the course first, the CEO can evaluate strategy, risk, and financial impact before committing to a full rollout.
- Low-risk, high-insight due diligence before significant investment.
- Clear view of the operating model, team impact, and budget.
- Leadership control over timing, scope, and change management.
What’s inside
- 20 modules · 180 lessons · CPD-style certification
- Why Martech failed — and what replaces it.
- The foundations of modern B2B marketing.
- How AI-driven orchestration changes visibility and growth.
- The structure of the sX GTM OS in practice.
Outcomes
- A shared mental model across leadership and GTM.
- The ability to operate the OS with confidence.
- A clear, board-ready roadmap before major investment.
sX Course: Operate like an Enterprise GTM team at a fraction of the cost.
This is business transformation at its best.
- Unified GTM system from visibility to revenue
- 100% transparency and accountability
- Predictable growth without SaaS bloat
- 60–80% cost reduction
- Scalable, ownable infrastructure
Start here: One person takes the sX Course first...
Join the dots
Do the course
Get the certificate
Why One Person First
You can’t automate what your team doesn’t yet understand.
The course rewires how B2B leaders think about education, visibility, and automation — so your organisation can operate the sX GTM OS effectively.
Start with clarity, not commitment
Having one C-suite leader — ideally the CEO — complete the course first gives full visibility before change begins. It shows:
- How the AI-structured sX GTM Operating System works in practice.
- Why fragmented Martech failed to deliver ROI — and what replaces it.
- How orchestration transforms sales and marketing performance.
Why the CEO (or C-suite) first
Martech spend and GTM structure are leadership decisions. By taking the course first, the CEO can evaluate strategy, risk, and financial impact before committing to a full rollout.
- Low-risk, high-insight due diligence before significant investment.
- Clear view of the operating model, team impact, and budget.
- Leadership control over timing, scope, and change management.
What’s inside
- 20 modules · 180 lessons · CPD-style certification
- Why Martech failed — and what replaces it.
- The foundations of modern B2B marketing.
- How AI-driven orchestration changes visibility and growth.
- The structure of the sX GTM OS in practice.
Outcomes
- A shared mental model across leadership and GTM.
- The ability to operate the OS with confidence.
- A clear, board-ready roadmap before major investment.
How much should new business cost?
Imagine you can change anything. Where do you start?
With such a transformative approach to new business generation that turns the B2B rulebook and status quo on its head, there will naturally be a cost implication - but its not what you have seen in the past.
The sX GTM OS achieves what every other sales and marketing initiative has failed at - reducing costs and increasing profitability and efficiency at the same time.
Learn how this is calculated.
Pricing framework: build your GTM OS
How pricing works
The sX GTM OS is not priced as a product. It is evaluated as infrastructure.
Every organisation carries a different GTM cost base shaped by headcount, tooling, agencies, and operating complexity. Quoting figures without context would be misleading.
What we do instead
When you complete the GTM diagnostic, your data is processed through our automated GTM operating system.
This allows us to model your current GTM infrastructure and cost structure, identify where cost and complexity are embedded, and design an alternative operating model intended to materially reduce both.
What you receive
The output is a working comparison presented in a live session.
We walk through your existing GTM infrastructure, an alternative GTM operating model, what would need to change, and the financial implications of that change. This is an infrastructure review, not a sales pitch.
Your control
There is no obligation to proceed. The purpose is to give you a clear view of whether a structural reset of GTM cost and complexity is relevant for your organisation. If you decide it isn’t, nothing further happens.
How much should new business cost?
Imagine you can change anything. Where do you start?
With such a transformative approach to new business generation that turns the B2B rulebook and status quo on its head, there will naturally be a cost implication - but its not what you have seen in the past.
The sX GTM OS achieves what every other sales and marketing initiative has failed at - reducing costs and increasing profitability and efficiency at the same time.
Learn how this is calculated.
Pricing framework: build your GTM OS
Over the past few decades we have been conditioned to look at costs as a black and white expense. This is different, if you want it to be.
The sX GTM OS is a replacement infrastructure enabling you to reset your sales and marketing operations. How you do this is up to you. Our recommendation is to calculate your total existing costs and then compare.
For starters, how many staff do you have and what did you spend last financial year on everything, i.e., people (inc BDRs, SDRs and sales), advertising, SaaS, and contractors
Matrix overview - One-off Costs
- sX Course: from £1,997 per person, self-paced, so 1 week, 6 weeks or more
- sX Consultancy: from £900-£1400 per day depending on duration
- sX Reach: per module from £5K, 3–4 weeks implementation
- sX Live: from £7K, 3 weeks
- sX Studio:-
- Remote: from £7K, 4-8 weeks
- Office: from £50–100K, 4–8 weeks
- sX Connect: per module from £5K, 4 weeks
- sX Ops: from £5K, 2 weeks
- sX Hub: from £5K, 2 weeks
- sX Support: POA
Full OS
Typical implementations £75K–£150K depending on configuration and studio options. You own the infrastructure, not a SaaS licence.
Bear in mind, the studio will be used in excess of six years.
Visibility
Effortlessly achieve exposure to your total addressable market every week, help them get to know, like and trust you before your competition and much more.
What you reduce/replace - 60%-80% of Budget!
Agency retainers, Martech licences, marketing personnel, SDR headcount for outbound, outsourced content, and analytics consultants.
How much should new business cost?
Imagine you can change anything. Where do you start?
With such a transformative approach to new business generation that turns the B2B rulebook and status quo on its head, there will naturally be a cost implication - but its not what you have seen in the past.
The sX GTM OS achieves what every other sales and marketing initiative has failed at - reducing costs and increasing profitability and efficiency at the same time.
Learn how this is calculated.
Pricing framework: build your GTM OS
Over the past few decades we have been conditioned to look at costs as a black and white expense. This is different, if you want it to be.
The sX GTM OS is a replacement infrastructure enabling you to reset your sales and marketing operations. How you do this is up to you. Our recommendation is to calculate your total existing costs and then compare.
For starters, how many staff do you have and what did you spend last financial year on everything, i.e., people (inc BDRs, SDRs and sales), advertising, SaaS, and contractors
Matrix overview - One-off Costs
- sX Course: from £1,997 per person, self-paced, so 1 week, 6 weeks or more
- sX Consultancy: from £900-£1400 per day depending on duration
- sX Reach: per module from £5K, 3–4 weeks implementation
- sX Live: from £7K, 3 weeks
- sX Studio:-
- Remote: from £7K, 4-8 weeks
- Office: from £50–100K, 4–8 weeks
- sX Connect: per module from £5K, 4 weeks
- sX Ops: from £5K, 2 weeks
- sX Hub: from £5K, 2 weeks
- sX Support: POA
Full OS
Typical implementations £75K–£150K depending on configuration and studio options. You own the infrastructure, not a SaaS licence.
Bear in mind, the studio will be used in excess of six years.
Visibility
Effortlessly achieve exposure to your total addressable market every week, help them get to know, like and trust you before your competition and much more.
What you reduce/replace - 60%-80% of Budget!
Agency retainers, Martech licences, marketing personnel, SDR headcount for outbound, outsourced content, and analytics consultants.