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GTM OS Audit Questionnaire

Part of the sX Connect New Business Strategy

Your Pre-meeting Data Fill

Duration: 6-8 Minutes

What happens after you complete this assessment?

Download the full question set (click here) if you’d like to gather inputs before completing the diagnostic.

This assessment is not a survey. It is the entry point into the SalesXchange GTM operating system.

When you submit this information, it is immediately processed through our automated GTM infrastructure, the same system we use to design, cost, and orchestrate GTM programmes for B2B organisations.

Your input is used to:

  • analyse your current GTM cost structure and operating model
  • identify inefficiencies, coverage gaps, and structural constraints
  • model an alternative approach based on broadcast-led exposure at scale

From this, we generate a set of working outputs, which typically include:

  • a GTM cost comparison
  • a proposal outline aligned to your context
  • a supporting slide deck used to walk through the findings

These outputs are prepared for a live discussion. They are not emailed, gated, or drip-fed.

How this works in practice

This process is intentionally automated. We believe most B2B leaders have never seen what a fully orchestrated GTM system looks like when it is actually running, not described.

Completing this assessment allows you to experience that system first-hand, using your own data, before deciding whether it has relevance for your business.

The results are presented in a working session, where we walk through the analysis and implications together.

Your control

Completing the assessment does not obligate you to proceed.  Once the outputs are prepared, you will be invited to book time at a point that suits you to review the results.

If you choose not to, nothing further happens.

Hover over questions for tool tips. [Wait for the form to load]

Contact Information

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Seniority(*)
Seniority
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Job Function(*)
Job Function
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Cost Information

A1.  People Costs (Per Annum)

A1.1 Marketing Staff
A1.1 <b>Marketing Staff</b>
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A1.2 BDR & SDR Staff
A1.2 <b>BDR & SDR Staff</b>
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A1.3 Sales & Enablement Staff
A1.3 <b>Sales & Enablement Staff</b>
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A1.4 Customer Success staff (if applicable)
A1.4 <b>Customer Success staff (if applicable)</b>
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A1.5 External Agencies
A1.5 <b>External Agencies</b>
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A2.  Technology & Platfoms (Per Annum)

A2.1 Marketing automation platforms
A2.1 <b>Marketing automation platforms</b>
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A2.2 CRM licences and add-ons
A2.2 <b>CRM licences and add-ons</b>
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A2.3 Social scheduling / content tools
A2.3 <b>Social scheduling / content tools</b>
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A2.4 Data, enrichment, or intent tools
A2.4 <b>Data, enrichment, or intent tools</b>
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A2.5 Webinar / virtual event platforms
A2.5 <b>Webinar / virtual event platforms</b>
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Page 1 of 5: One more costs section go, the next page covers content and training costs.

A3. Paid Visibility & Advertising (Per Annum)

A3.1 Paid media (inc PPC)
A3.1 <b>Paid media (inc PPC)</b>
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A3.2 Ad creation and management
A3.2 <b>Ad creation and management</b>
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A3.3 Sponsorships - Partnerships
A3.3 <b>Sponsorships - Partnerships</b>
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A4. Content, Campaigns & Events (Per Annum)

A4.1 Content production
A4.1 <b>Content production</b>
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A4.2 Landing pages & gated assets
A4.2 <b>Landing pages & gated assets</b>
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A4.3 Events, webinars, exhibitions
A4.3 <b>Events, webinars, exhibitions</b>
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A5. Training & Enablement (Per Annum)

A5.1 Sales training & enablement
A5.1 <b>Sales training & enablement</b>
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A5.2 Marketing training & coaching
A5.2 <b>Marketing training & coaching</b>
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Company Information

B1. Company & Commercial Context

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B1.2 Business Model (tick all that apply)
B1.2 <b>Business Model (tick all that apply)</b>
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B1.3 Current ARR Band
B1.3 <b>Current ARR Band</b>
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B2. GTM Model & Exposure

B2.1 How do you currently create market visibility?
B2.1 <b>How do you currently create market visibility?</b>
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B2.3 Which channels contribute most to pipeline today?
B2.3 <b>Which channels contribute most to pipeline today?</b>
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B2.4 Do key decision-makers typically remain anonymous during early engagement?
B2.4 <b>Do key decision-makers typically remain anonymous during early engagement?</b>
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B2.5 How confident are you that your current GTM model reaches enough of your TAM?
B2.5 <b>How confident are you that your current GTM model reaches enough of your TAM?</b>
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B3. Sales & Pipeline Mechanics

B3.1 Approximate number of active sales reps
B3.1 <b>Approximate number of active sales reps</b>
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B3.3 Do you use SDRs / BDRs for meeting generation?
B3.3 <b>Do you use SDRs / BDRs for meeting generation?</b>
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B3.3 Typical sales cycle length
B3.3 <b>Typical sales cycle length</b>
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B3.4 Do you have a clearly defined pipeline coverage ratio?
B3.4 <b>Do you have a clearly defined pipeline coverage ratio?</b>
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B4.1 Do you currently run webinars, live events, or thought leadership activity? Click all that apply.
B4.1 <b>Do you currently run webinars, live events, or thought leadership activity? Click all that apply.</b>
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B4.2 How often do you publish new content?
B4.2 <b>How often do you publish new content?</b>
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B4.3 Is content reused across multiple channels?
B4.3 <b>Is content reused across multiple channels?</b>
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B4.5 How important is credibility and authority in winning deals?
B4.5 <b>How important is credibility and authority in winning deals?</b>
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Almost finished – the next page completes all the questions.

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B5. Infrastructure & Maturity

B5.1 Do your GTM tools integrate cleanly today?
B5.1 <b>Do your GTM tools integrate cleanly today?</b>
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B5.2 Do you have a single source of truth for GTM data?
B5.2 <b>Do you have a single source of truth for GTM data?</b>
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B5.3 How automated are repetitive GTM tasks?
B5.3 <b>How automated are repetitive GTM tasks?</b>
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B5.4 Are SOPs documented for GTM processes?
B5.4 <b>Are SOPs documented for GTM processes?</b>
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B5.7 How urgently do you feel change is required?
B5.7 <b>How urgently do you feel change is required?</b>
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