How to Build a Repeatable B2B Sales Strategy

If you’ve got a sales team and you’ve got a marketing team, this is a shot between the eyes and the beginning of recognising the reason that feeds the excuse of sales blaming marketing and marketing blaming sales for a lack of new business.  Inconsistency in sales is a direct result of inconsistent marketing.  Not pulling any punches, Nigel Maine talks about your next marketing strategy and how important consistency still is if you want your B2B marketing to succeed.

Link to Transcript