B2B New Business Operating System Live Show: Series 4
From Invisible to Everywhere: sX Reach and the Anatomy of B2B Market Domination
Episode 10 of the GTM Reset addresses the foundational problem in B2B go-to-market: most companies are invisible to 95% of their total addressable market, and the tools and tactics they have been given to fix that were never designed for B2B in the first place. Nigel Maine opens with the Andreesse…
B2B Operating System to A.I. Query Your Entire Business
For nearly twenty years the B2B sales model has been built on capture-the-lead, score-the-lead, chase-the-lead. Every CEO already suspects it has stopped working. The buyer never changed. The system did. In Show #09, Nigel Maine sets out why B2B companies do not have a pipeline problem. They have…
ARR-FTE: The Only B2B Metric That Matters
ARR per FTE is the single metric that tells you whether your B2B revenue model is built or broken. In Show #08, Nigel Maine sets out why annual recurring revenue cannot be earned by daily activity, why B2B buyers behave like car buyers, why social-media repetition for B2B is a learning mechanism no…
Campaign Thinking vs Continuous Infrastructure: The B2B GTM Reset
A live show recording from the GTM Reset series. In this episode, Nigel Maine sets out why campaign-led B2B go-to-market is structurally broken and walks through three years of operational data showing what continuous infrastructure produces in the same market.
The episode covers the fictional buy…
Why Gated Content Slows Enterprise Sales
What This Episode Covers
This session dismantles one of the most accepted ideas in B2B marketing: that gated content drives demand. It does not. It interrupts it.
If your growth relies on forms, lead capture, and SDR follow-up, this episode challenges the entire model.
0:00 - Welcome And What’s…
Visibility at Total Addressable Market Scale
Most B2B companies are still trying to generate revenue using a model that no longer fits how senior buyers behave. They chase activity, count pipeline stages, and invest in more Martech, while the real commercial problem sits somewhere else entirely: visibility, repeated exposure, trust, and the a…
10,000 Prospects & 2 SDRs is Impossible Maths
10,000 Prospects and 2 SDRs – The Maths Doesn’t Work
Many B2B companies have a Total Addressable Market of thousands of organisations, yet their entire pipeline strategy relies on a small number of SDRs making cold calls.
But when you actually run the numbers, the mathematics collapses.
In this…
Enterprise Buyers Do Not Think Like Consumers - Heres Why
The weekly GTM Operating System broadcast for B2B CEOs.
Rethinking how enterprise companies generate revenue.
For more than a decade, many B2B go-to-market strategies have quietly adopted thinking from the consumer marketing world. Funnels, lead capture, attribution dashboards and Martech stacks…
Why Martech Cannot Fix a Broken Model and the New Business Operating System
The weekly B2B Operating System broadcast for CEOs. Replace outdated Martech. Engineer predictable revenue.
If adding tools has not improved predictability, the issue is not technology. It is architecture.
In this session we examine:
Why Martech stacks expand while predic…
The B2B Operating System That Fixes Your Revenue Leaks
This broadcast covers Stage Four of the GTM Operating System — the Live Authority Layer. Visibility compounds when leadership broadcasts consistently. The next stage is sX Connect. An automated meeting-readiness engine that researches prospects, prepares proposals, generates slide decks, and assig…