Executive Summary
This article is the third and final part of a series on collaboration marketing or syndicate marketing. In this article, we have explored the challenge of generating new business, the benefits of finding a happy medium, and the key to promotion via syndicate marketing. We have also discussed what syndicate marketing is and how to start winning business through it. The articles emphasize the importance of creating a seamless blend between syndicate marketing and other business activities, such as finance and documentation production.
The goal of syndicate marketing is to increase income and profitability, rather than just collaborating with other businesses. By using someone else to promote your business and working with other companies to create content, your group can come across as genuinely helpful to new prospects and customers. The article provides practical advice on how to identify potential collaborators, the importance of face-to-face networking, and how to plan ahead for success. Syndicate marketing can be a low-cost, long-term, and effective marketing strategy that allows businesses to pool resources and customers, thereby reducing marketing spend and boosting sales.
Table of Contents
- Introduction
- The Challenge of Generating New Business
- Finding a Happy Medium
- What Is Syndicate Marketing?
- The Key to Promotion via Syndicate Marketing
- How to Start Winning Business
- Key Takeaways
- FAQs
- Conclusion
- Call to Action
1. Introduction
In this article, we'll discuss why marketing and promotion are crucial for any business, especially startups and scale-ups, and how to find a happy medium between direct and indirect contact with potential customers. We'll also explore how syndicate marketing can be a game-changer for your business, helping you access new customers, communicate effectively, and monetize all activities while remaining low-cost and non-intrusive.
So, buckle up and get ready to start winning business with the power of collaboration marketing!
2. The Challenge of Generating New Business
Generating new business can be a significant challenge for any startup. While many business owners focus on developing their products or services and driving profits, marketing and promotion can often be an afterthought. Once the initial contacts have been exhausted, the question becomes "now what?" While networking can be useful, it can also be superficial and unproductive, with everyone trying to sell and nobody wanting to buy.
3. Finding a Happy Medium
To find a happy medium between direct and indirect contact with potential customers, business owners should consider syndicate marketing. This collaborative approach allows companies with a common goal to pool resources, share customers, and benefit from each other's hard work. Syndicate marketing can help businesses reduce their marketing spend by being more focused, while also increasing exposure to potential customers.
4. What Is Syndicate Marketing?
Syndicate marketing, also known as joint-venture marketing, involves partnering with other businesses to promote a group with a common theme or trait. Collaborators work together to create content, information, and brochures that can be used to promote the group as genuinely helpful to new prospects and customers. By seamlessly blending syndicate marketing into their overall marketing strategy, businesses can increase exposure to potential customers without seeming intrusive or false.
Download our brochure about Syndicate Marketing: -
5. The Key to Promotion via Syndicate Marketing
The key to promoting a syndicate is to use someone else to do it for you, without seeming false. This means working with other companies to create content, information, and brochures that can be used to promote the group as genuinely helpful to new prospects and customers. It's important to put oneself in the shoes of the person being sold to, and to ask for feedback from others to ensure that the messaging is on point. By reducing the amount of content forced upon clients, syndicate marketing can also be an effective way to increase exposure to potential customers.
6. How to Start Winning Business
To start winning business through syndicate marketing, it's important to identify potential collaborators who share a common goal. This can be done by considering who else approaches your customers in the same way that you do, what products they sell to them, where they are located, and what resources they have to help identify new business. Once potential collaborators have been identified, businesses can work together to create content and marketing materials that can be used to promote the group to potential customers. By focusing on the common goal of winning new business, collaborators can help each other succeed and grow.
7. Key Takeaways
- Marketing and promotion are crucial for any business, especially startups.
- Cold calling, emailing, and door-knocking are among the least effective methods of generating leads.
- Word of mouth is the best way, but networking can be superficial, and referrals are rare.
- Syndicate marketing is a happy medium that fits between direct and indirect contact with potential customers.
- Syndicate marketing can be low-cost, non-intrusive, and effective at accessing new customers, communicating effectively, and monetizing all activities.
- The key to promotion via syndicate marketing is using other companies to promote your group and creating content that is genuinely helpful to new prospects and customers.
8. FAQs
Q: What is syndicate marketing, and how does it differ from traditional marketing?
A: Syndicate marketing is a form of collaboration marketing that involves pooling resources and customers with other businesses in a common goal of promoting each other and winning more business. Unlike traditional marketing, syndicate marketing is low-cost, non-intrusive, and focuses on access to customers, welcomed communication, and monetizing all activities.
Q: How do I find potential collaborators for syndicate marketing?
A: To find potential collaborators, think about your customers and who else they buy from. Identify businesses that approach your customers in the same way you do, sell similar products, and are located in the same geographic area. Determine the size of the business and the resources they have to help identify new business.
Q: How can I make syndicate marketing blend in with everything I do?
A: To make syndicate marketing blend in with everything you do, you need to work with other companies that can collectively create information, content, and even brochures so that your group comes across as genuinely helpful to new prospects and customers. This reduces the amount of content forced upon your clients and makes your syndicate communications more effective.
9. Conclusion
If you're a startup owner struggling to generate new business, syndicate marketing may be the answer you've been looking for. With its low-cost, non-intrusive, and effective approach to accessing new customers, communicating effectively, and monetizing all activities, syndicate marketing is a game-changer for businesses of all sizes.
10. Call to Action
contact us today to talk about the possibilities surrounding syndicate marketing and how it could help your business grow and connect with other like-minded business owners who share your goals. With our expertise in sales and marketing and more importantly Digital Selling, we can help you take your business to the next level and start winning new business today!
Download our Costs Illustrations here: -
Read Part 1 - Collaboration Marketing: How to Unlock Sales for Your Business
Read Part 2 - Joint-Venture Marketing: The Secret to Winning B2B Business
The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.
