Sales
New to salesXchange? Why not read our main article on Face-to-Face Selling. Typical sales strategies must transform to digital selling to embrace and exploit the opportunities available. The potential market is larger than you can imagine.
FEATURED ARTICLE | 20 MIN READ
How to Redesign and Win The B2B Sales Process
This article argues that digital marketing strategies, designed for B2C sales, are ineffectively applied to B2B contexts where purchasing decisions are driven by ROI considerations rather than personal desire. It calls for a fundamental shift to digital B2B selling, emphasizing strategies like live streaming and targeted content to better meet business buyers' needs.