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Executive Summary

As a seasoned B2B Consulting professional and director with over 30 years of experience, I have developed a game-changing approach to growing your business and reaching your total addressable market. By restructuring content, using email and social media advertising banners to invite business prospects to a weekly live stream show, you can replace traditional telesales and cold calling.

This article summarises the above video and delves into this innovative method and provides key takeaways to help your business thrive.

After you have watched this video, click here to watch the second in the series called 'How to Increase B2B Sales: Digital Selling That Works'.

Table of Contents

  1. Introduction
  2. New Approach to B2B Consulting
  3. Components of the B2B Consulting Strategy
  4. Additional Resources
  5. Actionable Key Takeaways
  6. FAQs
  7. Conclusion

1. Introduction

Hey there! Have you ever wondered if there's a better way to reach your total addressable market? Well, you're in luck because I've developed a more efficient and profitable method, which I'm excited to share with you today!

2. New Approach to B2B Consulting

It's time we bid adieu to telesales and cold calling. The future lies in restructuring content and using email and social media advertising banners to invite business prospects to a weekly live stream show. This approach ensures better engagement, fosters genuine connections, and most importantly, drives results.

I have recorded the above video as the basis of presenting B2B Consulting for Digital Selling and to provide a formalised strategy for your team to get their teeth in to and begin the process of restructuring your B2B marketing to deliver the results you have always wanted and indeed expected.

3. Components of the B2B Consulting Strategy

  • Pivoting to Digital Selling: It's crucial to adapt and embrace digital selling strategies. In doing so, businesses can tap into new opportunities and markets.
  • Live Streaming: Weekly live streaming events provide an interactive platform to connect with prospects and customers.
  • Social 444: Utilise Social 444 to create engaging social media content and stay connected with your audience.
  • Copywriting: Invest in high-quality copywriting to ensure your message is clear, compelling, and persuasive.
  • Visual Content: Evaluate platforms like Mid Journey, Adobe Firefly, and Microsoft Designer to create stunning images and visuals for your campaigns.  Take a look at our page about images.
  • SEO & SEM: Optimise your content for SEO and SEM to increase visibility and attract the right audience.
  • Analytics: Track your progress and measure success with tools like Google Analytics and Google Tag Manager.

4. Additional Resources

5. Actionable Key Takeaways

  1. As B2B Consulting experts, we recommenda shift from traditional telesales and cold calling to digital selling.
  2. Host weekly live streaming events to connect with your audience.
  3. Use engaging visuals and copywriting to create captivating content.
  4. Leverage SEO, SEM, and analytics to optimise your campaigns.
  5. Maintain a strong social media presence with Social 444.

6. FAQs

  • Q: Can I still use traditional sales methods alongside this new approach?

    A: Absolutely! It's important to find the right balance between traditional methods and digital strategies to maximise your business growth.

  • Q: What equipment do I need for live streaming?

    A: Blackmagic Design offers low-cost access to live streaming technology and equipment.

  • Q: What other content can I create to complement my live streaming events?

    A: Consider producing Podcasts and B2B videos to further engage your audience and enhance your online presence.

  • Q: Do I need professional photography for my campaigns?

    A: High-quality photography can make a significant difference in the visual appeal of your content, and it's worth investing in.

  • Q: How can I use ChatGPT in my marketing efforts?

    A: ChatGPT is a powerful AI tool that can help you generate content, answer questions, and automate customer interactions.

7. Conclusion

In conclusion, embracing our approach via B2B Digital Consulting and by restructuring content, using email and social media advertising banners, and hosting weekly live stream shows can revolutionise your business's growth and outreach.

It's time to leave behind outdated methods like telesales and cold calling and step into the future of business development. Remember to watch the above video for an in-depth understanding of this innovative strategy.

Click here to watch the second in the series called 'How to Increase B2B Sales: Digital Selling That Works'.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

30 April 2024

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The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.