B2B Scale Up Advice
The information in this category combines the experience of doing the work face-to-face with businesses as well as researching and testing our new strategies.
FEATURED ARTICLE | 8 MIN READ
The Frightening Reality of B2B SaaS Marketing and Recruitment
This article exposes startling truths about B2B SaaS marketing and recruitment, essential for CEOs and investors. Over five years, my research into marketing also covered recruitment. I aimed to identify why B2B firms struggle to achieve consistent profitability compared to consumer businesses. With digital marketing's rise, traditional personal sales processes have been overshadowed, focusing now more on digital KPIs than personal interactions.