Stage 2 of 5
Preparation
Built off-site. Deployed only when ready.
The preparation stage runs in parallel with your normal business operations. We build the platform architecture, configure the integrations, design your ICP and TAM structure, and produce your 90-day implementation roadmap — all before any of it is deployed into your environment.
Platform Integration Planning
LinkedIn, Mailchimp, GA4, Notion, and Microsoft 365 integrations are mapped, credentials provisioned, and connection architecture designed before any live access is requested. You approve what we connect and when.
ICP & TAM Architecture
Your ideal customer profile and total addressable market are defined with precision — job titles, company types, revenue bands, geographies, and trigger events. This data structure underpins every automated outreach sequence the OS runs.
Content & Messaging Framework
Your commercial narrative is translated into the sX OS content architecture — show themes, Social444 tracks, TAM email sequences, and the knowledge base that powers the AI layer. Written and structured before the first piece of content is published.
Studio Location Assessment
sX Live requires a broadcast-quality recording environment. We assess your office or preferred location for acoustics, lighting, and internet infrastructure — and specify exactly what needs to be in place before the studio is commissioned.
Board-Level Narrative
For businesses with investors, a board, or a leadership team who need to understand what is being implemented and why — we produce a concise briefing document that frames the transformation in commercial, not technical, terms.
Nothing goes live on your systems until it has been built, tested, and signed off in our environment first. That is not caution — it is the only way to guarantee a clean deployment.
Your Commitment
What we need from you at this stage.
Preparation is low-demand on your time. The heavy lifting happens on our side. What we need from your business is straightforward.
Platform access
Admin credentials for LinkedIn, Mailchimp, GA4, and Microsoft 365. Provided at the point of integration, not before.
Two working sessions
A messaging review session and a studio walkthrough. Typically two hours total across the preparation stage.
Sign-off on the roadmap
Before installation begins, you review and approve the 90-day roadmap, ICP architecture, and content framework. Nothing proceeds without your sign-off.
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