Investment
The sX OS is a significant commercial commitment. This page explains how the investment is structured, what it covers, and why the comparison only makes sense after discovery has produced your specific numbers.
Investment follows understanding.
We do not present a price before we understand your business. Not because we are being evasive — because a number without context is meaningless. The sX OS replaces a cost structure that already exists in your business. Until we know what that structure costs you, we cannot tell you whether the OS represents a saving, a reallocation, or an incremental investment.
Discovery produces that comparison. It is the only way to have an honest conversation about cost.
If your business spends £2m+ on revenue generation and your GTM is not producing predictable, compounding pipeline — the question is not whether you can afford the sX OS. It is whether you can afford to continue without it.
Three investment components. One commercial outcome.
The total investment is structured across three components — each one corresponding to a stage of the engagement.
Implementation
The full OS build — discovery, preparation, installation, and go-live. Includes all automation infrastructure, studio commissioning, platform integrations, analytics configuration, and initial content architecture.
Training
GTM Reset programme seat allocation for your team. Scoped by company size — typically 2–3 seats for founder-led businesses, 8–12 seats for established GTM teams. Delivered through academy.salesxchange.co.uk.
Annual Support
Ongoing governance, automation maintenance, content engine support, analytics oversight, and broadcast support — keeping the OS performing and compounding year on year.
The investment does not fall on day one.
The engagement is structured across a 6+6 payment schedule aligned to the implementation timeline. Investment is staged against delivery milestones — nothing is paid in advance of work being done.
Discovery, preparation & build
Months one to three cover discovery, preparation, and the six-week installation build. First investment tranche is paid at project commencement.
Go-live & lead-in period
The OS goes live at the start of month four. Months four to six are the lead-in period — the system builds audience, exposure, and pipeline. Second tranche paid at go-live.
Annual support begins
From month seven, the ongoing support contract takes over — governance, maintenance, content, analytics, and broadcast. The OS is producing. Support keeps it compounding.
What your current GTM actually costs.
Before discovery, any cost comparison is a generalisation. After discovery, it is specific to your business. Here is what the comparison typically looks like for a B2B company with £5m–£20m revenue and a conventional GTM structure.
Typical current GTM spend
Marketing team (2–3 people): £120k–£180k
SDR / BDR function (1–2 people): £60k–£100k
Agency retainers: £36k–£72k
SaaS tools (CRM, automation, analytics): £24k–£48k
Paid media & events: £30k–£60k
Total: £270k–£460k per year
sX OS total investment
Implementation (one-off): £80k–£120k
Training seats (one-off): £8k–£24k
Annual support: £30k–£48k
Year one total (implementation + support): £110k–£168k
Year two onwards (support only): £30k–£48k
Exact figures are produced at discovery, based on your specific team size, revenue band, and implementation scope.
Discovery produces your numbers. Not ours.
The sX OS is a significant commercial commitment. This page explains how the investment is structured, what it covers, and why the comparison only makes sense after discovery has produced your specific numbers.