Stage 1 of 5
Discovery
A 90-minute session that produces a transformation roadmap.
Discovery is a structured CEO-level session. Not a sales call. Not a presentation. A working session in which we take your business apart commercially — costs, headcount, tools, pipeline, and exposure — and produce a clear picture of what your GTM currently costs and what it currently produces.
GTM Infrastructure Questionnaire
A structured 77-question audit covering your current marketing and sales operation, technology stack, headcount, pipeline mechanics, and commercial performance. Completed in advance of the session so we arrive prepared.
GTM Cost Baseline
We calculate your current annual GTM spend in total — not just marketing budget, but the full commercial cost including salaries, tools, agencies, and pipeline infrastructure. This is the number the sX OS investment is measured against.
Exposure & Visibility Audit
How visible is your business to your total addressable market right now? We assess your current digital footprint, content output, search presence, and social reach against the scale of exposure the sX OS is designed to generate.
Transformation Roadmap
The output of discovery is a written roadmap showing what the sX OS replaces in your business, what it costs compared to your current spend, and what a 90-day implementation looks like for your specific operation.
We do not ask for budget commitment at discovery. We ask for 90 minutes and the honest numbers from your business.
What you leave with.
Discovery produces three things regardless of whether you proceed to implementation.
Your GTM Architecture Map
A visual representation of your current commercial operating model — every function, tool, cost, and headcount mapped against what it produces.
Your GTM Cost Comparison
Your current total GTM spend versus the sX OS implementation and support cost — calculated against your specific business size, team, and revenue band.
Your 90-Day Roadmap
A phased implementation plan showing exactly what gets built, in what order, and what your business needs to provide at each stage.