B2B Marketing
Digital strategies must combine and dovetail with sales to achieve the results you want. Both teams must merge their knowledge to achieve the best results. For a comprehensive overview, first take a look at our main article for this subject: B2B Digital Marketing for SaaS.
FEATURED ARTICLE | 5 MIN READ
B2B Performance Marketing is a Red Herring for SaaS, PaaS & Technology
Every mention of elaborate marketing terms alarms me, as they often exaggerate marketers' roles. My perspective focuses on real revenue and leads, revealing that B2B Performance Marketing, like "The Emperor's New Clothes," is a consumer-designed charade, ineffective in B2B contexts despite its complex SaaS technologies and strategies.