Finding new business seems to get more difficult each year and with the onset of Global Data Protection Regulations (GDPR) coming into force next May, it will most certainly get tougher.
Add to that the Corporate Telephone Preference Service (CTPS) and generating new business from "cold" will become almost impossible without someone reporting you to the authorities.
The only avenues left will be to significantly invest in advertising, e.g. display ads, content marketing and pay-per-click to attract new business as outbound options will be virtually non-existent.
You've heard the saying "work smarter not harder!", well, marketing syndicates do just that.
We create a fully managed marketing syndicate and match-make five businesses who sell to the same audience but don't sell the same products or services.
Starting with a syndicate website, we activate a launch strategy and get all your contacts looking forward to the live date. All the syndicate's customers and prospects* are uploaded to our automation platform (100% secure and NOT shared between members!) and we keep in touch with them throughout the year, on your behalf.
*Previous Opt-In Permission is required and it's GDPR Compliant.
salesXchange is more than just another string to your bow. There's no SEO, SEM or any other digital 'rocket-science' required. Put simply, you get to connect with more businesses on a professional level to develop relationships and convert them to profitable customers, which is the whole point of being in business.
As a suggestion, your syndicate may agree to pay each other commission which could make salesXchange completely free of charge. Here's why; when a member of the group sells to your customer, he/she pays you a commission because you introduced the customer; you nurtured your customer and you may have even directly introduced the customer to your group colleague.
So, even if a group member is not selling as much as others, he can help the group by facilitating new business with his customers.
This is something to talk about with your Business Development Manager during your monthly meetings.
Your business is constantly being presented to a large number of potential new customers who are also being encouraged to buy from you by the other members of the group.
Joining a salesXchange group gives you the opportunity to share a variety of other costs, such as:
Your sales people become the heros again because your new strategy keeps in touch with all your customers and prospects in a more constructive way. It also enables them to build relationships with the sales people in the syndicate and their respective customers.
As everyone keeps in touch with their customers, it means they’re constantly introducing the other four members of the marketing group, which makes the customer more receptive to the other businesses and has the effect of ring-fencing your prospects.
Learn about reaching more people and being introduced to syndicate members' customers.
Explore the best B2B marketing strategy combined with state-of-the-art technology.
No relationship is complete without actually getting to know your customers.