Too many businesses who receive investment. Don't make it, and it's because they startup or, or scale up the wrong way. So we had to rewrite the rule book. This is only a short video, but I can assure you you've never had anything like this before.
I'm just going to explain why it doesn't work. And then you'll see why, what I'm suggesting is so important. Over the past 10 years, I've researched and experimented with B2B marketing because we all knew it wasn't working. CB Business Insights published an article saying that half the reasons behind the failures were marketing related. And this is because CMOs and CEOs have accepted the narrative from the software companies and rely on marketing technology, believing it can replace or enhance engagement, which of course it doesn't.
I'll let you watch the video to find out more.