How Sales Teams Relate To B2B Prospects?

When it comes to marketing, there's no point trying to sell to everyone because it won't ever happen.  Identifying people like you is the most effective strategy.  If they're like you AND they like you, then they'll be easy to work with...Nigel talks about his passion for working with people who get on with each other and how that affects your B2B Marketing and the workflow for your marketing teams to create content for people like you.

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