In today's fast-paced world, effective and engaging content is crucial for businesses to reach their target audience. This article explores a unique approach to growing a business using a combination of content restructuring, email and social media advertising banners, and weekly live streams to replace telesales and cold calling. With insights from Nigel Maine, a seasoned business to business sales professional, digital marketing expert, and company director, we'll dive into how to produce a sustainable and exciting podcast series for employees and customers.