Video #12

Set and Forget B2B Marketing for CEOs

Description

Why should you as a CEO be a brilliant or consummate marketing.  Marketing needs funding from you!  Therefore, marketing is driven by the finances of the business.  The three segment salesXchange strategy was designed for CEOs who have to get involved in marketing, but who don’t actually intend to run B2B marketing 24/7 as you have other things to do.  This was an earlier video so the ending is a bit abrupt.  I could have smiled a bit more too….:)  Maybe next time…

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