The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there. Here’s the show outline: -
Show #2 Creating Content Prospects Want
- The Problem with Marketing & Content
- Dark Funnel & Dark Social
- Brochures & Books
- The Difference Between Blogs & Articles
- Personas vs Relevance – Primary/Secondary…
- Create Anything a Prospect Wants
