Summary
Yes, I know we have used a funnel illustration in some of our explanations, but only because it is very recognisable, but the reality is, businesses, like yours and mine, buy products and services by understanding requirements, finding businesses that provide certain services etc., and then we short list them.
Our recommendation is for you to provide everything a prospect would need to evaluate you, which encourages them to 'buy-in' to your business, simply because you have made yourself transparent and accessible.
