Direct Outreach without Google
Summary
The reliance on Google for B2B SaaS visibility is an outdated strategy that adds unnecessary complexity to your marketing efforts. It's a system filled with numerous pre-conditions that demand your time and resources:
- Technical performance and accessibility
- Adherence to SEO and best practices
- Building domain authority
- Optimizing page speed and layout
- Effective use of anchor text, titles, keywords
- Incorporating quality images and videos
- Ensuring proper grammar and text length
- Strategic internal and external linking
- Overcoming Google’s indexing challenges
Even after all these efforts, appearing in search results is not assured.
Instead of being at the mercy of search algorithms, the salesXchange method focuses on direct distribution of your content and advertisements to a well-defined total addressable market (TAM). This approach allows you to bypass the unpredictability and cost of SEO and PPC, directly engaging with your audience on a more personal and impactful level.
Review the infographic below to quickly understand this strategy. For a comprehensive guide, turn to The Engagement Scale series that breaks down the salesXchange process.
