Summary
The most important graphic to grasp as it encapsulates B2B Digital.
No one can second-guess what type of content your prospects want to consume, where they intend to consume and the type of content they actually prefer.
B2Bs have no choice but to provide all options as many prospects may well consume everything over time simply depending on how they feel at any given time.
For the sake of a a little time, make sure you're serving your prospects for the success of your business.