Summary
B2B Marketing has been mismanaged. It is widely accepted that B2B selling is complicated and nowhere near as lucrative as B2C.
In my opinion, its all about preparation and intently understanding the market(s) you're dealing with.
B2B Marketing has been mismanaged. It is widely accepted that B2B selling is complicated and nowhere near as lucrative as B2C.
In my opinion, its all about preparation and intently understanding the market(s) you're dealing with.