A full explanation about the Digital Organisation chart is available here.
Once you embark on a journey of Digital Transformation (DT), there naturally must be a change in working structure. However, this does not happen accurately and hence 90% of DT projects fail.
DT is about aligning your business with your customers. These include prospective customers, existing customers and staff.
Many have attempted to transform their businesses in the belief that software will enhance engagement and increase turnover. It won't.
By streamlining customers' ability to interact with you means you can adapt your teams accordingly.