Digital Content Structure

Summary

Where you send traffic to is a priority.  But what your content consists of is even more important.

General; only a select few groups are interested, i.e. staff, suppliers etc.

Secondary; these people are marginally 'more' interested in your products or services, so entertain them with podcasts, videos, livestreams and a host of alternative content designed to get your share of the 83% of prospects who are looking.

Primary; now they want to know more.  Serve up targeted video, podcasts,  livstreams, whitepapers, interviews and customer success stories.

Product; your opportunity to shine and present your products and services online. 

Insights & News

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