Podcast Episode: 13
A Sales & Marketing Guide to Surviving Lockdown 2.0
4th November 2020
Sales & Marketing Talk for CEOs
In this Episode...
Nigel, Liz and Dean talk about the latest lockdown in the UK and the historic problem that marketers have caused business owners. It's not a pleasant subject, but the facts speak for themselves; 500,000 businesses start every year, of those, 20% fail in the first year, 30% in the second and 50% by the third year...
Key Takeaways...
The business landscape has been changing since the 1950's, cold calling has been reduced to a 200-1 shot and chasing people down, simply because they visited a website is a sure-fire way to upset potential prospects.
Listen to this enlightening podcast as it may possibly change your outlook towards marketing forever.
About the Host
Nigel Maine is a sales and marketing veteran with over thirty years experience. He has a knack of calling it what it is without dressing it up! If you're a CEO and want to get a good handle on B2B Marketing, not because you have to do it, but to quickly learn, Nigel's your man...
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