Nigel, Liz and Dean talk about the latest lockdown in the UK and the historic problem that marketers have caused business owners.  It's not a pleasant subject, but the facts speak for themselves; 500,000 businesses start every year, of those, 20% fail in the first year, 30% in the second and 50% by the third year...

The business landscape has been changing since the 1950's, cold calling has been reduced to a 200-1 shot and chasing people down, simply because they visited a website is a sure-fire way to upset potential prospects.

Listed to this enlightening podcast as it may possible change your outlook to marketing forever.