In this episode we are joined by Dean Grimshaw, our Head of Syndicate Management to discuss the 'State of Play in May 2020'.
We are five weeks into the Global Lockdown and we all think most businesses are in for a rough ride for the foreseeable future, not just because no one was prepared, but the lockdown comes on the back of the marketing industry failing most businesses because of apathy, blame and a lack of understanding the demands of customers.
In simple terms, business owners have been mislead by two factions (sales and marketing) who have refused to learn new skills and define a new way of working that actually embraces the digitally transformed, i.e. you and I.
Most business people know what they want and when, however, sales and marketing are still calling prospects 'marks' and infer they can 'steam in and close them down', whether they like it or not.
Listen in to our candid conversation and see if you recognise some of the various scenarios that have dominated sales and marketing and hear how we would put the world to rights - in respect of marketing :)
Nigel Maine is a sales and marketing veteran with over thirty years experience. He has a knack of calling it what it is without dressing it up! If you're a CEO and want to get a good handle on B2B Marketing, not because you have to do it, but to quickly learn, Nigel's your man...
Liz has worked in the technology industry from selling telecoms and voice recording to managing senior personnel and corporate events.