In the fourth live stream titled "Where do Prospects Go After a Live Stream," Nigel Maine explores the critical steps businesses should take following a live stream to ensure they capitalize on the interest generated. He emphasizes the importance of having a structured format for post-live stream engagement, highlighting that the immediate action most viewers take is visiting the company's website. Maine argues for the necessity of making digital content easily accessible, without barriers such as forms or gatekeeping, to maintain the momentum of engagement initiated by the live stream. This approach aligns with the broader theme of transparency and ease of access that live streaming embodies, contrasting sharply with traditional marketing tactics that often put obstacles between the content and the audience.
Maine discusses the broader context of B2B marketing and sales, noting the shift towards digital engagement as a more effective method than cold calling or traditional sales approaches. He shares statistics to illustrate the challenges businesses face in generating new leads and the inefficiencies of relying on outdated methods. The discussion includes an analysis of the cost and effectiveness of telesales campaigns, comparing them unfavorably with the potential reach and engagement live streaming offers. Maine suggests that live streaming can significantly lower the cost per lead while offering a more engaging and authentic way to connect with potential customers.
The live stream concludes with practical advice for businesses on how to leverage their digital content post-live stream. Maine advocates for a seamless transition from live stream to website, where prospects can easily find more information, engage with content, and take the next steps in their buyer's journey. He stresses the importance of content accessibility, recommending against gating content behind forms and instead encouraging businesses to use their digital platforms to tell their story and share valuable insights openly. By doing so, businesses can improve their chances of converting interest generated from live streams into meaningful engagements and, ultimately, new business opportunities.
- Nigel Maine discusses post-live stream engagement strategies.
- Emphasizes the importance of accessible digital content without barriers.
- Highlights the shift towards digital engagement over traditional sales methods.
- Shares statistics on the challenges and costs associated with telesales campaigns.
- Advocates for live streaming as a cost-effective and engaging method for B2B marketing.
- Offers practical advice on leveraging digital content post-live stream.
- Stresses the importance of a seamless transition from live stream to website engagement.
- Encourages open sharing of valuable insights and content to convert interest into engagement.
