It’s important to get a feel for any business or person through understanding what influences them.  In my case it has been based upon books, websites and of course YouTube.

Below is a list of 120+ books that have influenced me which I hope will encourage you to find your own path through the maze of applying digital marketing to business.

38 Influence Book List

The categories are as follows:

  • Analytics
  • Branding
  • Business Strategy
  • Business Technology
  • Christian Books
  • Coaching
  • Conversion Optimisation
  • Copywriting
  • Financial Planning
  • For Dummies
  • Google Ad Words
  • Graphic Design
  • Landing Pages
  • Marketing
  • Networking
  • Personal Management
  • Photography
  • Presentations
  • Sales Psychology
  • Understanding Customers
  • Video
  • Web Design


  • Advanced Web Metrics by Brian Clifton
  • Performance Marketing by Sebastian Tonkin


  • Designing Brand Identity by Alina Wheeler
  • On Brand by Wally Olins
  • The Brand Bucket by Barnaby Wynter

Business Strategy

  • Brilliant Agile Project Management by Cole & Scotcher
  • Business Model Generation by Alexander Osterwalder
  • Corporate Strategies by Richard Lynch
  • Creating and Delivering Your Value Proposition by Cindy Barnes
  • E-myth Mastery by Michael Gerber
  • Go it alone – Geoff Burch
  • Marketing Plans by Malcolm McDonald
  • Mission – Michael Hayman & Nick Giles
  • Switch by Chip and Dan Heath
  • The Art of War by Sun Tzu
  • The Consultants Tool Kit by Mel Silberman
  • The E-myth Re-visited by Michael Gerber
  • The Gold Mine Effect by Rasmus Ankersen
  • The Highly Effective Marketing Plan by Richard Knight
  • The Lean Startup by Eric Ries

Business Technology

  • Connect – Peterson – Person – Nash
  • Digital Body Language by Steve Woods
  • Email Selling Techniques by Stephen Schiffman
  • How to Make a Fortune on the Internet by Ajay Ahuja
  • Revenue Engine by Steve Woods
  • Think Outside the Inbox by David Cummings and Adam Blitzer

Christian Books

  • The Bible by God & Others
  • 360⁰ Leader by John Maxwell
  • Anointed for Business by Ed Silvoso
  • Building the Kingdom Through Business
  • How to Run your Business by THE BOOK by Dave Anderson
  • Good or God by John Bevere
  • Relentless by John Bevere
  • The Kingdom Driven Entrepreneur by Antonia Geer & Shae Bynes


  • The Business Coaching Handbook by Curly Martin
  • The Icarus Deception by Seth Godin
  • The Life Coaching Handbook by Curly Martin
  • Illuminate by Nancy Duarte & Patti Sanchez

Conversion Optimisation

  • Always be Testing by Brian and Jeffery Eisenberg
  • Call to action by Brian and Jeffrey Eisenberg
  • Conversion Optimisation by Khalid Saleh and Ayat Shukairy
  • Convert by Ben Hunt
  • Don't Make Me Think by Steve Krug
  • Forms that work by Jarrett Gaffney
  • Rocket Surgery Made Easy by Steve Krug
  • Seductive Interaction Design – Stephen Anderson
  • Simple and Usable by Giles Colborne
  • Web design for ROI Lance loveday and Sandra Niehaus


  • Blogging by Jonathan Yang
  • Everybody Writes by Ann Handley
  • How to Get Published by Susan Page
  • How to Write Great Copy by Dominic Getting
  • Line by Line by Claire Kehrwald Cook
  • On Writing by Stephen King
  • The Elements of Style by Williams Strunk Jnr & E.B. White
  • Web Copy That Sells by Maria Veloso
  • Write to Sell by Andy Maslen

Digital Transformation

  • Business at the Speed of Thought – Bill Gates 1990
  • Digital @ Scale – Meffert & Swaminathan
  • Digital Sense – Wright - Snook
  • Leading Digital – Westerman Bonnet – McAfee
  • The End of Business as Usual – Brian Solis
  • What’s the future of business – Brian Solis
  • X The Experience when business meets design – Brian Solis

Financial Planning

  • Rich Dad, Poor Dad by Robert Kiyosaki
  • Success Stories by Robert Kiyosaki
  • Who Took My Money by Robert Kiyosaki

For Dummies:

  • Body Language
  • Branding
  • Consulting
  • Digital Marketing
  • Dreamweaver Eight
  • Life Coaching
  • Macromedia Flash
  • Managing
  • Marketing
  • Network Marketing
  • Photoshop CS4
  • Presentations
  • Prince2

Google Adwords

  • The Ultimate Guide to Google Ad Words by Perry Marshall
  • Winning Results with Google Ad Words by Andrew Goodman

Graphic Design

  • Color Index by Jim Krause
  • Design Basic Index by Jim Krause
  • Letterhead Logo Design No.10 by Rockport
  • Letterhead Logo Design No.8 by Rockport
  • Letterhead Logo Design No.9 by Rockport
  • Logo Lounge by Catharine Fishel & Bill Gardner
  • The Best of Business Card Design by Rockport
  • The Designers Desktop Manual by Jason Simmons
  • The Essentials of Visual Communication by Bo Bergstrom
  • The Graphic Design Exercise Book by Carolyn Knight
  • The Layout Handbook by Ambrose/Harris

Landing Pages

  • Honest Seduction by Scott Brinkler & Anna Telerico
  • Landing Page Optimisation by Tim Ash


  • Hacking Marketing – Scott Brinker
  • Hegarty on Advertising by John Hegarty
  • Inbound Marketing by Brian Halligan and Dharmesh Shah
  • Jab, Jab, Right Hook – Gary Vaynerchuk
  • Launch by Jeff Walker
  • Marketing for Coaches by Hannah McNamara
  • Never Cold Call Again by Frank Rumbauskas
  • Online Marketing by Richard day, Alan Charlesworth and Rita Esen
  • Permission Marketing by Seth Godin
  • Selling Sucks by Frank Rumbauskas
  • This is Marketing – Seth Godin
  • The New Rules of Marketing and PR by David Meerman Scott
  • The Product Managers Survival Guide – Steven Haines
  • Waiting for Your Cat to Bark by Brian and Jeffrey Eisenberg


  • Business By Referral by Ivan Meisner
  • Recommend by Andy Lopata
  • Seven Second Marketing by Ivan Misner
  • The World's Best Known Marketing Secret by Ivan Meisner

Personal Management/Development

  • How to Win Friend & Influence People by Dale Carnegie
  • It’s Not How Good You Are it’s How Good You Want to Be by Paul Arden
  • Leadership and the One Minute Manager by Kenneth Blanchard
  • The Four-Hour Work Week by Tim Ferris
  • The One Minute Manager by Kenneth Blanchard
  • Think & Grow Rich by Napoleon Hill
  • Whatever You Think, Think the Opposite by Paul Arden


  • Photographer’s Handbook – Tom Ang
  • Digital Photography Masterclass – Tom Ang
  • Lighting People – Rossella Vanon
  • Mastering Long Exposure – Anthony Zacharias


  • And Death Came Third by Andy Lopata
  • Innovation Secrets of Steve Jobs by Carmine Gallo
  • Lend Me Your Ears by Professor Max Atkinson
  • Life's a Pitch by Stephen Bailey and Roger Mavity
  • Presentation Zen by Gar Reynolds
  • Resonate by Nancy Duarte
  • Slide:ology by Nancy Duarte
  • Talk Like TED by Carmine Gallo
  • The 45 second presentation that will change your life by Don Failla
  • The Presentation Coach by Graham Davies
  • The Presentation Secrets of Steve Jobs by Carmine Gallo
  • The Storyteller’s Secrets by Carmine Gallo

Sales Psychology

  • Influence by Robert Cialidini Ph.D
  • Persuasion by James Ball
  • The Definitive Book of Body Language by Allan & Barbara Pease

Understanding Customers

  • Buyology by Martin Lindstrom
  • Buzz by Emmanuel Rosen
  • Selling To Win by Richard
  • The New Rules of Sales & Service – David Meerman Scott
  • Tribes by Seth Godin
  • Youtility by Jay Baer


  • 101 Filmmaking Tips – PremiumbeatDigital
  • The Visual Story – Bruce Block
  • Cinematic Storytelling – Jennifer Van Sijll

Web Design

  • The Web Designers Idea Book: Number One
  • The Web Designers Idea Book: Number Two
  • Web Design and Marketing Solutions for Business Websites by Kevin Pots
  • Web Design: Navigation
  • Web Design: Studios
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