The salesXchange B2B Marketing Influencer Book List 2020

Introduction

It’s important to get a feel for any business or person through understanding what influences them.  In my case it has been based upon books, websites and of course YouTube.

Below is a list of 120+ books that have influenced me which I hope will encourage you to find your own path through the maze of applying digital marketing to business.

The categories are as follows:

• Analytics
• Branding
• Business Strategy
• Business Technology
• Christian Books
• Coaching
• Conversion Optimisation
• Copywriting
• Financial Planning
• For Dummies
• Google Ad Words
• Graphic Design
• Landing Pages
• Marketing
• Networking
• Personal Management
• Photography
• Presentations
• Sales Psychology
• Understanding Customers
• Video
• Web Design

Analytics

• Advanced Web Metrics by Brian Clifton
• Performance Marketing by Sebastian Tonkin

Branding

• Designing Brand Identity by Alina Wheeler
• On Brand by Wally Olins
• The Brand Bucket by Barnaby Wynter

Business Strategy

• Brilliant Agile Project Management by Cole & Scotcher
• Business Model Generation by Alexander Osterwalder
• Corporate Strategies by Richard Lynch
• Creating and Delivering Your Value Proposition by Cindy Barnes
• E-myth Mastery by Michael Gerber
• Go it alone – Geoff Burch
• Marketing Plans by Malcolm McDonald
• Mission – Michael Hayman & Nick Giles
• Switch by Chip and Dan Heath
• The Art of War by Sun Tzu
• The Consultants Tool Kit by Mel Silberman
• The E-myth Re-visited by Michael Gerber
• The Gold Mine Effect by Rasmus Ankersen
• The Highly Effective Marketing Plan by Richard Knight
• The Lean Startup by Eric Ries

Business Technology

• Connect – Peterson – Person – Nash
• Digital Body Language by Steve Woods
• Email Selling Techniques by Stephen Schiffman
• How to Make a Fortune on the Internet by Ajay Ahuja
• Revenue Engine by Steve Woods
• Think Outside the Inbox by David Cummings and Adam Blitzer

Christian Books

• The Bible by God & Others
• 360⁰ Leader by John Maxwell
• Anointed for Business by Ed Silvoso
• Building the Kingdom Through Business
• How to Run your Business by THE BOOK by Dave Anderson
• Good or God by John Bevere
• Relentless by John Bevere
• The Kingdom Driven Entrepreneur by Antonia Geer & Shae Bynes

Coaching

• The Business Coaching Handbook by Curly Martin
• The Icarus Deception by Seth Godin
• The Life Coaching Handbook by Curly Martin
• Illuminate by Nancy Duarte & Patti Sanchez

Conversion Optimisation

• Always be Testing by Brian and Jeffery Eisenberg
• Call to action by Brian and Jeffrey Eisenberg
• Conversion Optimisation by Khalid Saleh and Ayat Shukairy
• Convert by Ben Hunt
• Don't Make Me Think by Steve Krug
• Forms that work by Jarrett Gaffney
• Rocket Surgery Made Easy by Steve Krug
• Seductive Interaction Design – Stephen Anderson
• Simple and Usable by Giles Colborne
• Web design for ROI Lance loveday and Sandra Niehaus

Copywriting

• Blogging by Jonathan Yang
• Everybody Writes by Ann Handley
• How to Get Published by Susan Page
• How to Write Great Copy by Dominic Getting
• Line by Line by Claire Kehrwald Cook
• On Writing by Stephen King
• The Elements of Style by Williams Strunk Jnr & E.B. White
• Web Copy That Sells by Maria Veloso
• Write to Sell by Andy Maslen

Digital Transformation

• Business at the Speed of Thought – Bill Gates 1990
• Digital @ Scale – Meffert & Swaminathan
• Digital Sense – Wright - Snook
• Leading Digital – Westerman Bonnet – McAfee
• The End of Business as Usual – Brian Solis
• What’s the future of business – Brian Solis
• X The Experience when business meets design – Brian Solis

Financial Planning

• Rich Dad, Poor Dad by Robert Kiyosaki
• Success Stories by Robert Kiyosaki
• Who Took My Money by Robert Kiyosaki

For Dummies:

• Body Language
• Branding
• Consulting
• Digital Marketing
• Dreamweaver Eight
• Life Coaching
• Macromedia Flash
• Managing
• Marketing
• Network Marketing
• Photoshop CS4
• Presentations
• Prince2
• salesforce.com

Google Adwords

• The Ultimate Guide to Google Ad Words by Perry Marshall
• Winning Results with Google Ad Words by Andrew Goodman

Graphic Design

• Color Index by Jim Krause
• Design Basic Index by Jim Krause
• Letterhead Logo Design No.10 by Rockport
• Letterhead Logo Design No.8 by Rockport
• Letterhead Logo Design No.9 by Rockport
• Logo Lounge by Catharine Fishel & Bill Gardner
• The Best of Business Card Design by Rockport
• The Designers Desktop Manual by Jason Simmons
• The Essentials of Visual Communication by Bo Bergstrom
• The Graphic Design Exercise Book by Carolyn Knight
• The Layout Handbook by Ambrose/Harris

Landing Pages

• Honest Seduction by Scott Brinkler & Anna Telerico
• Landing Page Optimisation by Tim Ash

Marketing

• Hacking Marketing – Scott Brinker
• Hegarty on Advertising by John Hegarty
• Inbound Marketing by Brian Halligan and Dharmesh Shah
• Jab, Jab, Right Hook – Gary Vaynerchuk
• Launch by Jeff Walker
• Marketing for Coaches by Hannah McNamara
• Never Cold Call Again by Frank Rumbauskas
• Online Marketing by Richard day, Alan Charlesworth and Rita Esen
• Permission Marketing by Seth Godin
• Selling Sucks by Frank Rumbauskas
• This is Marketing – Seth Godin
• The New Rules of Marketing and PR by David Meerman Scott
• The Product Managers Survival Guide – Steven Haines
• Waiting for Your Cat to Bark by Brian and Jeffrey Eisenberg

Networking

• Business By Referral by Ivan Meisner
• Recommend by Andy Lopata
• Seven Second Marketing by Ivan Misner
• The World's Best Known Marketing Secret by Ivan Meisner

Personal Management/Development

• How to Win Friend & Influence People by Dale Carnegie
• It’s Not How Good You Are it’s How Good You Want to Be by Paul Arden
• Leadership and the One Minute Manager by Kenneth Blanchard
• The Four-Hour Work Week by Tim Ferris
• The One Minute Manager by Kenneth Blanchard
• Think & Grow Rich by Napoleon Hill
• Whatever You Think, Think the Opposite by Paul Arden

Photography

• Photographer’s Handbook – Tom Ang
• Digital Photography Masterclass – Tom Ang
• Lighting People – Rossella Vanon
• Mastering Long Exposure – Anthony Zacharias

Presentations

• And Death Came Third by Andy Lopata
• Innovation Secrets of Steve Jobs by Carmine Gallo
• Lend Me Your Ears by Professor Max Atkinson
• Life's a Pitch by Stephen Bailey and Roger Mavity
• Presentation Zen by Gar Reynolds
• Resonate by Nancy Duarte
• Slide:ology by Nancy Duarte
• Talk Like TED by Carmine Gallo
• The 45 second presentation that will change your life by Don Failla
• The Presentation Coach by Graham Davies
• The Presentation Secrets of Steve Jobs by Carmine Gallo
• The Storyteller’s Secrets by Carmine Gallo

Sales Psychology

• Influence by Robert Cialidini Ph.D
• Persuasion by James Ball
• The Definitive Book of Body Language by Allan & Barbara Pease

Understanding Customers

• Buyology by Martin Lindstrom
• Buzz by Emmanuel Rosen
• Selling To Win by Richard
• The New Rules of Sales & Service – David Meerman Scott
• Tribes by Seth Godin
• Youtility by Jay Baer

Video

• 101 Filmmaking Tips – PremiumbeatDigital
• The Visual Story – Bruce Block
• Cinematic Storytelling – Jennifer Van Sijll

Web Design

• The Web Designers Idea Book: Number One
• The Web Designers Idea Book: Number Two
• Web Design and Marketing Solutions for Business Websites by Kevin Pots
• Web Design: Navigation
• Web Design: Studios