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Personalised Marketing Insights: Digital Selling and Your Audience

Executive Summary

Discover how to revolutionise customer experiences with data-driven insights, audience segmentation, and tailored content. Learn how to leverage these strategies with digital selling, replacing traditional telesales and cold calling methods. This article will help you harness the power of technology and digital marketing techniques to create a personalised and engaging customer journey.

Table of Contents

  1. Introduction to Personalised Marketing Insights
  2. Using Data to Inform Strategy
  3. Audience Segmentation and Targeting
  4. Creating Tailored Content
  5. Personalised Marketing Insights
  6. Key Takeaways
  7. FAQs
  8. Conclusion

1. Introduction to Personalised Marketing Insights

Remember the days when you would receive the same generic marketing emails and advertisements as everyone else? Well, those days are long gone. Today, it is essential to obtain personalised marketing insights to evaluate customer experiences to ensure your business can stand out in the digital marketplace.

As an experienced B2B sales professional, I've discovered the power of digital selling, using strategies like email and social media advertising banners to invite prospects to a weekly live stream show, effectively replacing telesales and cold calling. Let me walk you through how to achieve this for your business.

2. Using Data to Inform Strategy

Leveraging data is key to personalising customer experiences. Here are some steps to follow:

  • Use analytics tools like Google Analytics and Google Tag Manager to collect data on your customers' behaviour.
  • Identify patterns, trends, and areas for improvement.
  • Adapt your marketing strategies accordingly to maximise engagement and conversion rates.

3. Audience Segmentation and Targeting

To create personalised experiences, you must first understand your audience. Segment them using the following methods:

  • Demographics: Age, gender, location, etc.
  • Psychographics: Interests, values, and lifestyles.
  • Behaviour: Past interactions, purchase history, and content consumption.
  • Use platforms like Social 444 to target your segmented audience effectively.

4. Creating Tailored Content

Now that you have a deeper understanding of your audience, it's time to create content that resonates with them. Consider the following:

  • Copywriting that speaks directly to your target audience.
  • Visually appealing images and visuals using tools like Mid Journey, Adobe Firefly, and Microsoft Designer.
  • Engaging video and podcasts that tell a story and connect with your audience.
  • Utilise SEO & SEM strategies to ensure your content is easily discoverable by your target audience.

5. Personalised Marketing Insights

We all want to understand who is looking, searching and reading or watching.  However, in the world of B2B sales and marketing, this is not always going to be possible and in fact can be very hard to come by.  

The above strategies are the most sound you can adopt.  Here's the point; If you're able to communicate to your total addressable market you're going to be well on your way to succeeding.

First, buy a database of your total addressable market from a list broker.  For example, there are 44,000 business employing more than fifty staff in the UK.  This means their turnover should be approximately £5m and above.

Next, set up an email campign and banner advertising campaign on LinkedIn inviting them to watch your live stream or listen to your podcast.

Of this total addressable market, approcimately 1% to 15% begin their buying journey for most B2B products, software or services.  They don't all buy, as some decisions are a "'No!", I guess it's still a decision!  Nevertheless, you have the opportunity to attract 100-1,500 business to watch and or listen to your show every week.

It may be toungue-in-cheek but the reality is, you don't need personalised marketing insights id you're selling B2B as the numbers tend to be significantly lower than that of businesses sellign to consumers, i.e., shows and online stores. 

5. Key Takeaways

  1. Leverage data to make informed marketing decisions.
  2. Segment your audience for targeted marketing efforts.
  3. Create tailored content that resonates with your audience.
  4. Utilise multiple channels to maximise reach and engagement.
  5. Continuously monitor and optimise your marketing strategies.

6. FAQs

Q: How do I access low-cost live streaming technology and equipment?

A: You can explore options like Blackmagic Design to find affordable live streaming technology and equipment.

Q: What is the best way to create compelling advertisements for my target audience?

A: Utilise Adverts to craft visually appealing and personalised ads that resonate with your audience. Test multiple creatives and messaging to identify the most effective combinations.

Q: Can AI tools like ChatGPT help with personalising customer experiences?

A: Absolutely! ChatGPT can assist in creating personalised content, automate customer interactions, and provide valuable insights on customer behaviour.

7. Conclusion

Personalised Marketing Insights are crucial in today's competitive business landscape. By leveraging data, audience segmentation, and tailored content, you can create engaging and memorable customer journeys. Embrace digital selling and replace outdated methods like telesales and cold calling to reach your total addressable market. Don't wait any longer – watch our video to learn more and start transforming your marketing efforts today.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

22 April 2024

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The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.