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Mobile optimisation is a critical aspect of any successful B2B website strategy. With the increasing number of mobile users and the impact of mobile-friendliness on search rankings, businesses must ensure that their websites are designed and structured to cater to mobile devices. In this article, we discuss the importance of mobile optimisation for B2B websites, as well as the key steps to creating a mobile-friendly user experience.

Table of Contents

  1. The Importance of Mobile SEO
  2. Responsive Web Design
  3. Improving Site Speed
  4. User Experience (UX) Optimisation
  5. Mobile SEO
  6. Key Takeaways
  7. FAQs
  8. Conclusion

1. The Importance of Mobile SEO

Mobile SEO is the process of adapting your website's content, design, and navigation to provide the best possible experience for users on mobile devices. With the growing number of mobile internet users, it's more important than ever for B2B businesses to optimise their websites for mobile devices. A mobile-friendly website not only improves user experience but also impacts your website's search engine rankings.

Pick up your phone now.  you may even have it in your hand.  You're probably using your thumb to scroll up and tap.  The issue regarding mobiles is that Google prioritise mobile over descltops when it comes to overall usability, so it's essential you get everything right. 

2. Responsive Web Design

Responsive web design is an approach to web design that ensures your website looks and functions well on a variety of devices and screen sizes. By using flexible grids, images, and CSS media queries, a responsive website will adjust its layout based on the user's device, providing an optimal viewing experience. Fortunately most website templates are all developed with this in mind.  However, be sure to use the correct size images as this is the most common factor that affects websites when it comes to mobile.

I had a major problem trying to identify image size errors on this website.  It took me a while to realise that the size error was on the kandscape tablet responsive size.  I was pulling my hair out trying to find the culprit.  

This point is, providing a responsive website and structuring mobile SEO does mean more work for your website team, however, it is important that every aspect is covered and sized correctly as it can affect your Google SEO ranking.

3. Improving Site Speed

Site speed is a crucial factor for both user experience and search engine rankings. To improve mobile SEO optimisation and your  website's speed on mobile devices, consider the following techniques:

  • Compress images and reduce their file size - Today webp is the most optimised file extension 
  • Use a content delivery network (CDN).  By hosting your images on separate servers around the world reduces download times
  • Minify HTML, CSS, and JavaScript files
  • Implement browser caching

I know some of the above is strictly for the web developers and depending on which CMS you use, they'll either be using Yoast or JSitemap Pro, which is what I use.  I also use JCH Optimize, LiteSpeed Cache and JQuery to help improve my site speed., 

4. User Experience (UX) Optimisation

Optimising your B2B website's user experience for mobile devices is essential to keep users engaged and drive conversions. Focus on the following aspects:

  • Clear, easy-to-use navigation
  • Readable font sizes and appropriate line spacing - white space also helps
  • Easily accessible contact information
  • Touch-friendly buttons and forms

The best way to ensure your browsers have a good experience is to test your mobile website offering yourself and ask some others in your company to do the same to make sure you get a rounded response.

5. Mobile SEO

Mobile SEO Optimisation for mobile search engines is another important aspect of mobile optimisation. Some key points to consider include:

  • Using mobile-friendly structured data
  • Ensuring your site is accessible to search engine crawlers
  • Optimising meta tags for mobile search

Fortunately for B2B sites it's not too problematic, however, I did have the unfortunate experience of listening to various pundits on the Internet and decided to implement Amplified Mobile Pages or AMP as it is called.  What a nightmare.  The AMP software duplicated my whole website, assigning an 'amp' suffix to every url. 

Over time all the amp pages were indexed and and my traffic shot down and only after many months did I research and establish that this happened to many, many businesses who were encouraged to implement Google AMP.  Whilst is was intended for shopping sites, the inference was that Google would index and rank more effectively if a website had both standard and AMP.  It wasn't the case - so steer clear!  

6. Mobile Speed Testing

An important part of building out your online presence as a B2B is to ensure you adhere to the best practices when it comes to speed.  There are many factors.  Use these platforms to help you get your speed up to scratch: -

7. Key Takeaways

  1. Mobile optimisation is essential for B2B websites to cater to the growing number of mobile users and improve search rankings.
  2. Implementing responsive web design, improving site speed, and optimising user experience are critical to creating a mobile-friendly website.
  3. Mobile SEO plays a significant role in ensuring your website performs well in mobile search results.

8. FAQs

Q: What is the difference between responsive web design and adaptive web design?

A: Responsive web design adjusts the layout based on the user's device, while adaptive web design delivers different versions of a website based on the specific device being used. Responsive web design is generally more flexible and easier to maintain.

Q: How can I test my B2B website's mobile-friendliness?

A: There are several tools available to test your website's mobile-friendliness, such as Google's Mobile-Friendly Test or PageSpeed Insights.

Q: Should I create a separate mobile website or use responsive web design?

A: Responsive web design is usually the preferred approach, as it ensures a consistent user experience across various devices and is easier to maintain than a separate mobile website.

9. Conclusion

Mobile SEO is vital for any B2B website to succeed in today's digital landscape. By implementing responsive web design, improving site speed, and focusing on user experience and mobile SEO, you can ensure your B2B website is accessible and appealing to the ever-growing mobile audience. If you need assistance in optimising your website for mobile devices, salesXchange is here to help you succeed in the digital marketplace.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.


The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.