How to Make Selling Easier for B2B Salespeople

Summary

In this article and video, we discuss the salesXchange approach and how to make selling easier for B2B salespeople, including oursleves, working with clients and transforming their businesses into Digital Selling operations.  

This is the fourth and final part in this series.  If you have not watched the previous videos, here are their links:

• Part 1 - B2B Consulting to Help Scale Your Business via Digital Selling
• Part 2 - How to Increase B2B Sales: Digital Selling That Works
• Part 3 - How to organise marketing teams to win more business

Table of Contents

1. How to Make Selling Easier for B2B Salespeople
2. The Discovery Process
3. Two Types of Businesses
4. The Proposal Document
5. The Social 444 Strategy and Live Streaming
6. Pricing and Project Management
7. Moving Forward
8. Key Takeaways
9. FAQs
10. Conclusion

1. How to Make Selling Easier for B2B Salespeople

Welcome to our guide on how salesXchange works with clients to adapt and change their long-term marketing strategy. This article provides insights into the discovery process, proposal document, and how the company helps clients transform their businesses into digital selling operations.  Whilst this explains how we work, it is also to be viewed as our recommendation to you to help and advise your business to dopt the same approach and processes.  Where would we be if we didn't practice what we preach!

Every business in the world wants to make selling easier for B2B salespeople and the essential part digital selling is about making it easier for customers to buy.  There's no point investing in content from video to live streaming and podcasts to then present 'firewall' that stops your prospects from being able to continue and follow through and easily buy from you. 

The only way we can make selling easier for B2B salespeople is by showing you a method of making it easier for prospects to buy from you.  The less friction in their experince the more sales your company will make.  Don't forget, when decision makers say no, they're still making a positive decision for them and their respective companies, it just happens to not be the decision you want!

The main reason for a negative decision is because they buyer was not satisfied with the argument, recommendation, information, presentation, documentation, well, you name it.  They were not sufficiently sold on the benefits of the product or your organisation.

The only way to reduce this unfortunate outcome is to provide the best cutomer experience that, when complete, makes it easer for the to buy from you, hence making selling easier for salespeople. 

The most logical way to show you the simplest way to approach this subject is to show you how we've done it.  Making it easy to buy is the pinnacle of every website, if it wasn't, we wouldn't all have them! 

Our process starts with a discovery phase, where we learn about your current physical and digital marketing assets, customers, and future aspirations.

2. The Discovery Process

The discovery process involves understanding as much about your business possible. We (salesXchange) assess your website, sales and marketing assets, customer base, target verticals, and future aspirations. This information helps us to create a tailored proposal for you.  We also use the documentation mentioned on the Go Live Page as well as our fully comprehensive twenty-five section excel spreadsheet that calculates everything for us from the cost per section and segment to the overall time required to deliver what we recommend.

3. Two Types of Businesses

salesXchange works with businesses who have limited marketing assets and those with a vast amount of content. Regardless of the amount of information available, the company aims to improve the results the client is getting.  The key for any B2B is to ensure you're getting your content indexed and subsequently ranked on Google.  Once we're succeeding at that, then we can get to work on adapting, editing, creating and promoting content to your preferred vertical markets.

4. The Proposal Document

After evaluating your assets and aspirations, salesXchange compiles a document and presentation schedule that includes the following components:

• About Us page (We start here as it's the most popular page on any website!)
• Questions for Article SEO and Exposure
• Content information (Primary, Secondary, and General)
• Product pages (graphics, information, text, and video)
• Adverts
• Social 444 strategy
• Live Streaming
• How to Buy page

It is important you visit the Go Live page as we have mapped out every stage and corresponding supporting document, video, live show or article to help you evaluate what we're saying with all the necessary information prior to you needing to talk to us.  Once you have satisfied yourself with researching our content, we hope you will be compelled to contact us :) 

5. The Social 444 Strategy and Live Streaming

The Social 444 strategy involves presenting and communicating the client's message through social media advertising. Live Streaming is also incorporated into the marketing plan, replacing cold calling and engaging the audience in real-time.  Visit the page or download the Social 444 PDF here to read later.

6. Pricing and Project Management

The salesXchange Discovery service costs £2,700, including VAT, for a single UK office. If the client has multiple offices, the price will be adjusted accordingly. The company handles project management, ensuring high-quality standards and effective communication with contractors and staff.

As you can see on our Go Live page, there are multipe documents that serve to explain and present our operational approach to supporting you and your staff throughout the digital selling transformation process.  

7. Moving Forward

To take the next step, I can't stress enough how important it is for you to explore the salesXchange website and once you're happy, book a call to have a chat about your business.  We're committed to helping transform your business into a successful digital selling operation and know it does not help taking a hard and fast approach. 

We're not interested in the 'close' as it is something only you are in control of.  All we can do is provide you with all the answers we can, both online and whenever you ask.

We recommend a face-to-face, either literally or online/video, with just you or your whole board of directors to enable everyone to 'quick-fire' any question they may have to alay any fears or to simply allow them, to give me (Nigel Maine), a complete grilling!  If we can't perform under fire it means we're not fit to be engaged to change your digital selling environment. I hope you agree!

8. Key Takeaways

1. salesXchange works closely with clients to understand their assets, customer base, and future aspirations.
2. The discovery process helps the company create a tailored proposal for each client.
3. The Social 444 strategy and live streaming are key components of the marketing plan.
4. The salesXchange Discovery service costs £2,700 inc VAT, for a single UK office.
5. Booking a call with salesXchange is the first step in transforming your business into a digital selling operation.

9. FAQs

Q: What is the discovery process?

A: The discovery process is salesXchange's method of understanding the client's current assets, customers, and aspirations to create a tailored marketing proposal.

Q: What is the Social 444 strategy?

A: The Social 444 strategy involves using social media advertising to communicate the client's message and engage with their audience.

Q: How much does the salesXchange Discovery service cost?

A: The Discovery service costs £2,700, including VAT

, for a single UK office. If the client has multiple offices, the price will be adjusted accordingly.

Q: How does salesXchange incorporate live streaming into the marketing plan?

A: salesXchange integrates live streaming to replace cold calling, allowing the client to engage with their audience in real-time and establish a more personal connection.

Q: How can I move forward with salesXchange?

A: Visit the salesXchange website and book a call to discuss your needs further. The company is committed to helping businesses transform into successful digital selling operations.

10. Conclusion

salesXchange offers a comprehensive approach to transform your business into a digital selling operation. Their discovery process allows them to create a tailored proposal, including the Social 444 strategy and live streaming. With a focus on client collaboration and project management, salesXchange is an ideal choice for businesses looking to improve their marketing results. To start your journey, book a call with the company and discuss your needs further.