Summary
Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned…
In this article, I share my valuable insights of hosting the previous live shows along with my co-host Liz Maine, my wife and business partner. This final live stream show in this series, discusses how businesses can use Live Streaming for Digital Selling to include email and social media advertising to reach their total addressable market more effectively than traditional telesales or cold calling.
Here is the complete series with links to all the other shows: -
- Show 1 - Live Streaming: B2B Advice
- Show 2 - Live Streaming: Digital Content for B2B Success
- Show 3 - Live Streaming: The B2B Exposure and Promotion Plan
- Show 4 - Live Streaming: Engaging B2B Prospects at Scale
- Show 5 - Live Streaming: B2B Roadshows, Events and Podcasts
The content below offers a written guide to embracing Live Streaming and Digital Selling, providing practical tips and real-life examples that will change the way businesses approach sales and marketing.
Table of Contents
- Introduction to Live Streaming
- Live Streaming Digital Selling Review
- Tips for Starting Live Streaming
- Future Plans and Upcoming Live Stream Demonstrations
- Embrace the Future of Sales and Marketing
- Key Takeaways
- FAQs
- Conclusion
1. Introduction to Live Streaming
With over 30 years of experience in business-to-business sales and marketing, I have discovered, after much research and testing, a more effective and profitable way to grow a business and reach its total addressable market by using a combination of ungated, unrestricted or open access content, email, the salesXchange Social 444 strategy and Adverts, and a weekly Live Streaming show, all of which delivers the best ever digital selling experience to your prospects.
In this article, we review the above live stream show (now as a recorded video) hosted by Liz and I where we discuss the benefits of embracing live streaming and digital selling, and how it can transform the way businesses approach sales and marketing. Here are the main points of the show: -
- Anything I missed and should have mentioned
- How you can get started & what should be first
- What we at salesXchange are doing next
- Statistics from Social 444
- New adverts and more strategies
- Fox News and Why You Should Too
- Behind The Scenes – The kit used and how salesXchange are set up
- Your Q&A – Message us live and we’ll answer live – Keeping you anonymous
2. Live Streaming Digital Selling Review
I can safely say that the statistics surrounding B2B digital marketing are quite shocking. If the massive amount of data was presented to an investor and were told for each article written and expected to attract engagement required at least 500 activities to be completed before the article would be crawled, indexed and ranked on Google, the investor would immediately say if it were Dragon's (of Shark's) Den, "I'm out!"
In basic terms, the marketing industry has created a structure that demands a multi-faceted, multi-layed and multi-disciplined approach that is complex, costly and virtually unworkable for B2B. Even when everything is in place and your monthly subscriptions are sky-high, 80-90% of all your efforts are completely wasted because they recommend you use pay-per-click, linking to a landing page, to present an email form before a browser can access the content. And 80-90% of browsers in B2B click away refusing to submit contact details because they want to remain anonymous.
For over twenty years, business have been lead down a path of installing software on top of software and multiple integrated SaaS platforms because Big Tech, MarTech told the marketing industry it had to do so.
Even the marketing automation platforms have large call centres because they can get their own software platform to engage with B2Bs. It's a wonderful sales model; B2B's are told they need the software to be in business. They install it and then sabotage their own businesses by incorporating gated content.
The reality is that current B2B digital marketing technologies and strategies are dysfunctional. Reading this now, you already know how you buy. First you research, if you can, and eventually when the pain ois too great to not take it further you get someone in. But you need to evaluate why and how you got the last saleperson to visit your offices or attend a Zoom or Teams call you instigated.
The costs are atronomical to play the digital marketing 'game'. The inference is that you're not a fit business person if you don't tick all the SaaS boxes and have a staggering annual recurring cost for all the martech. CMOs boast how big the 'stack' is and the job descriptions drone on about how it is essential that the incumbent CMO must know how everything works together yadda, yadda, yadda!!!
K.I.S.S (Keep it Strictly Simple) or Keep it simple stupid!
Let's get back to basics. You want to let businesses know you exist and can provide a level of service and support they're looking for. Whether you can suppoort remotely or physically, you will have a total addressable market and a resonably accurate number of businesses in the U.K. or wherever you're located.
Reaching Your Total Addressable Market
By leveraging digital selling and live streaming, businesses can reach a larger audience and engage with potential customers more effectively. This method provides a targeted approach to reaching your total addressable market, ensuring that your message gets in front of the right people at the right time.
And to do thgis you buy a database, if you haven't got one already. Invite them by email telling them you're broadcasting a live show and tell them what you're going to be talking about over the next six to twelve weeks or for however long you're going to do the shows.
They watch you because you're different. Once they get to know, like and trust, they'll talk to you when they're ready to buy. You've appointed two or three. maybe four people to execute the live shows and are able to reach between 1-15% of your total addressable market, every week. Probably ten to 100 times more effective than BDRs and telesales, infinitely lower cost, massively more profitable and uses next to no MarTech SaaS!
Prospects and customers get what they want, you get the lowest cost and highest engagement rates than you have ever experience in business.
Engaging Prospects
Live streaming allows businesses to interact with prospects in real-time, providing an opportunity for viewers to ask questions and get immediate answers. This level of engagement helps build trust and rapport with potential customers, ultimately leading to stronger relationships and increased sales.
Cost-Effective Solutions
Businesses can access low-cost live streaming technology and equipment, such as Blackmagic Design, to create professional-looking broadcasts without breaking the bank. This cost-effective solution allows companies to invest in their digital selling strategies without overspending on expensive equipment.
3. Tips for Starting Live Streaming
Planning and Promotion
Proper planning and promotion are essential when starting live streaming. To build anticipation and ensure a successful event, it's crucial to promote the event well in advance through email marketing and social media advertising.
Working with Marketing Teams
Collaborating with existing marketing teams is key to the success of live streaming digital selling efforts. Me and my team will alongside yours, providing the necessary training and support to help them adopt these new strategies.
Recruiting Talent
To make live streaming a success, it's essential to have the right talent on board. once you're in position to employ your own people, it is a good idea to begin looking at film and television colleges to recruit skilled individuals who are eager to work in broadcasting and live streaming.
4. Future Plans and Upcoming Live Stream Demonstrations
We have some exciting plans for upcoming live stream demonstrations, including setting up a virtual studio using green screen technology and showcasing streaming bridges that work with Zoom for professional multi-site and multi-camera broadcasts.
5. Embrace the Future of Sales and Marketing
It's time for businesses to look beyond traditional telesales and cold calling methods and embrace the future of sales and marketing through live streaming and digital selling. By doing so, you can reach a larger audience, engage prospects more effectively, and ultimately, drive more sales and revenue.
By following the insights in the recorded live stream show, you can successfully incorporate live streaming and digital selling into your sales and marketing strategies. The potential benefits are immense, and companies that adopt these methods will be better positioned to stay ahead of the competition.
6. Key Takeaways
- Develop a comprehensive digital selling strategy that incorporates answering questions with your content, Live Streaming, email, and social media advertising.
- Promote your live stream events well in advance to build anticipation and ensure a successful broadcast.
- Invest in cost-effective live streaming technology and equipment, such as Blackmagic Design.
- Collaborate with your existing marketing team and provide them with the necessary training and support.
- Recruit talented individuals from film and television colleges to enhance your live streaming capabilities.
7. FAQs
Q: How can live streaming help my business grow?
A: Live streaming allows you to engage with potential customers in real-time, building trust and rapport that can lead to stronger relationships and increased sales. It also provides a cost-effective way to reach a larger audience, enabling you to tap into your total addressable market more effectively.
Q: What is the best way to promote my live streaming events?
A: Utilise email marketing and social media advertising to promote your live streaming events. By doing so, you can ensure that your message reaches the right audience and builds anticipation for your upcoming broadcasts.
Q: How can I make my live streaming events more interactive?
A: Encourage viewer participation by inviting them to ask questions during the broadcast. This will create a more engaging experience and strengthen the relationship between your business and potential customers.
Q: How can I ensure high-quality live streams?
A: Invest in cost-effective technology and equipment like Blackmagic Design, and recruit skilled individuals from film and television colleges to enhance your live streaming capabilities.
Q: Can salesXchange help my business transition to digital selling and live streaming?
A: Yes, salesXchange can provide the necessary training and support to help your marketing team adopt digital selling and live streaming strategies, ensuring a seamless transition and maximizing your potential for growth.
8. Conclusion
In conclusion, live streaming and digital selling present an exciting and unprecedented opportunity for businesses looking to grow and reach their total addressable market. By taking advantage of the insights and expertise shared in this video/live show, companies like yours can fast-track your progress and stay ahead of the competition. Don't miss out on this incredible opportunity - explore the world of live streaming and digital selling today, and watch your business flourish like never before.
Visit our Go Live page to learn about each stage:
Go to our Digital Selling pages to see how you can change the way you work and scale up your business.
How to Master B2B Growth through Digital Selling
Learn what to do next when it comes to writing more business. Don't forget to pass it on!
The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.
Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools. Contact: 0800 970 9751 or email
