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Live Streaming - Live show #03 - The next part in your journey is to prepare for battle to make sure every possible aspect is covered, starting with your largest new business asset, your website. 

Traditional B2B sales strategies like telesales and cold calling have long been the standard for companies looking to grow their businesses. However, these methods are often time-consuming, inefficient, and can lead to missed opportunities. As a seasoned business professional with over 30 years of experience, I have discovered a more effective and profitable way for businesses to grow and reach their total addressable market, using a combination of email, social media advertising banners, and weekly live streaming shows.

Here are the links to the other shows after you've watched this episode: -

I hope you enjoy the above video as I explain all the relevant aspects of Live Streaming & B2B Promotion.

Table of Contents

  1. Introduction
  2. The Power of Live Streaming: B2B Promotion
  3. Weekly Live Streaming Shows: The New Frontier
  4. Implementation Tips and Best Practices
  5. The Future of B2B Sales and Marketing
  6. Key Takeaways
  7. FAQs
  8. Conclusion

1. Introduction

First thing on the agenda is to get your website structured as a Google intended for maximum exposure and engagement.  If you have done this that’s great, however a high percentage of business don’t, so to be on the safe side we go through each step.  Next up is establishing your business as a content powerhouse by implementing an automated promotional strategy that keeps your business and content front-of-mind with all your prospects and customers.

When I tell you I’m not up for wasting money, I mean it.  Our strategy costs pennies and will leave your competition for dust.  Below is the presentation plan: -

Show #3 Getting Ready for Live Streaming B2b Promotion

  • Social 444 – Blending Live Streaming & B2B Promotion - Advertising on Autopilot
  • Mastering B2B Growth & Contractors
  • SEO, SEM and the Need for Speed
  • The Content Stack - everything prospects needs in one place!
  • Google Analytics 4 (GA4) & Tag Manager
  • Tech, SaaS & Services Model – Infographic

Firstly, you will have never watched anything like it – for two reasons, the first, we’re using high end broadcast quality live streaming technology from Blackmagic Design and have combined state-of-the-art animated presentation graphics and management.  I mention this because I want you to imagine what it would be like to broadcast a high-quality live show to your prospects.

Secondly, we have a significantly different perspective on new business development for business-to-business organisations, so much so that we have developed a completely new strategy to replace the existing and typical digital marketing automation lead, demand gen, lead gen and ABM approach.

In this article, we explore a breakthrough strategy for B2B sales that combines email, social media advertising banners, and weekly live streaming for B2B promotion and shows. This innovative method is more effective and profitable than traditional telesales and cold calling, offering a comprehensive overview for CEOs and business owners. Discover how this exciting opportunity can revolutionise your company's growth and success.

2. The Power of Live Streaming: B2B Promotion

Live streaming & B2B Promotion go hand-in-glove.  Digital marketing had the potential to revolutionise B2B sales twenty years ago but it failed.  Now you can offer a powerful alternative to traditional methods of promoting your business. By harnessing the power of live streaming for B2B promotion, businesses can engage with their audience in real-time, offering B2B's a unique and interactive experience. In addition, our version of digital marketing can help companies reach a larger audience and generate more leads than ever before.

The Role of Social Media Advertising Banners

Social media advertising banners are an essential component of this strategy. With Social 444, businesses can create eye-catching banners that draw the attention of their target audience, driving them to engage with the company's live streaming B2B promotion shows. These advertising banners can be placed on platforms like Facebook, Twitter, and LinkedIn, offering maximum exposure for your brand.

Email Marketing for Maximum Impact

Email marketing is another crucial element of this innovative approach. By sending out targeted emails to your prospects, you can invite them to join your weekly live streaming shows, giving them the opportunity to learn more about your business and the solutions you offer. Digital selling and copywriting play a significant role in crafting compelling email content that resonates with your audience.

Weekly Live Streaming Shows: The New Frontier

Weekly live streaming B2B promotion shows are the cornerstone of this groundbreaking strategy, offering an unparalleled opportunity to connect with your audience and showcase your business.

Benefits of Live Streaming for B2B Sales

Live streaming offers a range of benefits for B2B sales, including:

  • Real-time engagement: Live streaming allows businesses to interact with their audience in real-time, answering questions and addressing concerns on the spot.
  • Increased visibility: By broadcasting live streaming B2B promotion shows on platforms like LinkedIn, Facebook, and Twitter, businesses can reach a larger audience than ever before.
  • Enhanced credibility: Demonstrating your expertise and industry knowledge through live streaming shows can help build trust and credibility with your audience.
  • Greater cost-efficiency: Live streaming can be more cost-effective than traditional marketing methods, as it leverages low-cost technology and equipment to reach a wider audience.

The Importance of Engaging Content

Creating engaging content is vital for the success of your live streaming B2B promotion shows. This includes incorporating captivating video, photography, and podcasts to keep your audience interested and entertained. Additionally, using ChatGPT can help enhance the interactive element of your live streaming shows, making them more dynamic and engaging for viewers.

Implementation Tips and Best Practices

To successfully implement this innovative B2B sales strategy, consider the following tips and best practices:

  1. Start by pivoting to digital selling and embracing the power of live streaming.
  2. Develop a consistent schedule for your weekly live streaming B2B promotion shows, ensuring your audience knows when to tune in.
  3. Invest in quality technology and equipment to deliver a professional and polished live streaming experience.
  4. Collaborate with your marketing team to create eye-catching social media advertising banners and compelling email campaigns.
  5. Track the success of your live streaming B2B promotion shows using Google Analytics and Google Tag Manager, adjusting your strategy as needed.

The Future of B2B Sales and Marketing

As technology continues to evolve, businesses must adapt their sales and marketing strategies to stay competitive. By embracing the power of live streaming and digital marketing, companies can revolutionise their B2B sales efforts, leaving traditional telesales and cold calling behind.

Key Takeaways:

  1. Embrace live streaming B2B promotion and digital marketing to transform your B2B sales strategy.
  2. Develop engaging content to captivate your audience during live streaming shows.
  3. Utilise social media advertising banners and email marketing to promote your live streaming shows.
  4. Invest in quality technology and equipment for a professional live streaming experience.
  5. Monitor and analyse the success of your live streaming shows to refine your strategy.


  1. Q: How can live streaming benefit my B2B sales efforts?

    A: Live streaming offers real-time engagement, increased visibility, enhanced credibility, and greater cost-efficiency, making it a powerful tool for B2B sales.

  2. Q: Which platforms should I use for my live streaming B2B promotion shows?

    A: LinkedIn, Facebook, and Twitter are all excellent platforms for broadcasting your live streaming shows, as they offer maximum exposure for your brand.

  3. Q: What types of content should I include in my live streaming shows?

    A: Incorporate engaging video, photography, podcasts, and interactive elements like ChatGPT to create a dynamic and captivating live streaming experience.

  4. Q: How can I promote my live streaming B2B promotion shows?

    A: Use social media advertising banners and email marketing campaigns to reach your target audience and invite them to join your live streaming shows.

Q: How do I track the success of my live streaming shows?

A: Utilise Google Analytics and Google Tag Manager to monitor viewer engagement, attendance, and other key metrics, allowing you to refine your strategy as needed.


In conclusion, leveraging the power of live streaming and using it for B2B promotion will revolutionise your B2B sales strategy, offering a unique and engaging way to connect with your audience. By implementing this innovative approach, you will transform the fortunes of your company and outpace your competition. Don't miss out on this exciting opportunity to take your business to new heights – embrace live streaming and digital marketing today and watch your company thrive.

Don't keep this coveted secret to yourself – invite your business peers to join you on this exciting journey, but be warned: the more businesses that adopt this approach, the more competitive the market will become. So, take advantage of this groundbreaking strategy and stay ahead of your competition.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

30 April 2024

How to Master B2B Growth using Digital Selling Techniques

Learn what to do next when it comes to writing more business.  Don't forget to pass it on!


The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.