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Summary

Live Streaming Live Show #02 - This comprehensive article summarises the key points of a one-hour live stream show, recorded video above, that demonstrates a more effective and profitable way for businesses to grow and reach their total addressable market using a combination of email, social media advertising banners, and weekly live streaming events, rather than telesales and cold calling. The article provides an executive summary, table of contents, and a detailed breakdown of the show's content for busy CEOs and business owners. It concludes with five actionable key takeaways, FAQs, and an encouraging conclusion to watch the video.

Table of Contents

  1. Introduction
  2. Live Streaming B2B Content
  3. Email Marketing and Social Media Advertising
  4. The Power of Weekly Live Streaming
  5. Building a Digital Selling Strategy
  6. SEO and SEM: Boosting Your Online Presence
  7. Creating Engaging Content: Copywriting, Photography, and Video
  8. Measuring Success: Analytics and Tag Manager
  9. Actionable Takeaways
  10. FAQs
  11. Conclusion

1. Introduction

Show #2 is the first step in explaining the problem as it is experienced by a salesperson or CEO.  Both parties must understand what is happening and recognise any problems with existing content before wading in and demanding any changes.

The first step of every business relationship begins with your prospect learning about you and your company. Sadly, this is where most B2Bs fail, and it just goes downhill from there.  Here’s the show outline: -

Show #2 Creating Content Prospects Want

  • The Problem with Marketing & Content
  • Dark Funnel & Dark Social
  • Brochures & Books
  • The Difference Between Blogs & Articles
  • Personas vs Relevance – Primary/Secondary…
  • Create Anything a Prospect Wants

Here is our live stream video series, all recorded live, here are the links: -


2. Live Streaming B2B Content

As a seasoned B2B sales professional, I have witnessed the dramatic shift in how businesses connect with their customers. The days of cold calling and telesales are fading away, replaced by digital selling and live streaming. In this article, we'll explore how this new approach can revolutionise your business and fast-track your progress.

One of the most important things you need to be aware of is exactly what your marketing people are expected to do.  There are approx. 500 points on various checklists that must be adhered to if you want Google to crawl, index and rank your written content, yes, just written.   Then your landing page criteria,  your marketing automation criteria and your CRM criteria all needs to be set up and correctly integrated to ensure proper functionality.  And finally, when you have got everything working, you have your self-imposed checklist of making sure you have properly identified and set up your Google Adwords and A/B/C split testing to hide all your content behind aan email registration form that 80-90% of buyers will refuse to fill out and will click away.

It is for the above reasons you marketing is failing and why we have developed a comprehensive strategy that inhvolves live streaming B2B content without jumping through hoops that cannot be effectively or accurately monitored.   

3. Email Marketing and Social Media Advertising

We have a developed a distinct approach combining email marketing with social media advertising banners to help you reach your target audience more effectively. By utilising the power of our inhouse strategy Social 444 and auto posting adverts, you can personalise your message and ensure it reaches the right people.

4. The Power of Weekly Live Streaming

Weekly live streaming B2B content & events are a game-changer for your business. By inviting prospects to live streams, you engage with them in real-time and answer their questions, building trust and rapport. With low-cost access to live streaming technology and equipment, it's easier than ever to get started.

5. Building a Digital Selling Strategy

To succeed in today's market, you need a solid digital selling strategy. This includes incorporating live streaming B2B Content, podcasts, B2B video, and other online marketing tactics to reach your audience where they are most engaged.

6. SEO and SEM: Boosting Your Online Presence

Optimising your online presence through SEO & SEM is crucial in driving traffic to your site and increasing your reach 

in the digital marketplace. By implementing effective SEO practices and targeted SEM campaigns, you can ensure that your content and offerings are easily discoverable by potential customers.

7. Creating Engaging Content: Copywriting, Photography, and Video

High-quality, engaging content is the cornerstone of any successful digital selling strategy. From copywriting to photography and B2B video production, the content you create must resonate with your target audience and encourage them to take action. Make use of storytelling, real-life scenarios, and a conversational tone to create content that truly connects with your prospects.

8. Measuring Success: Analytics and Tag Manager

To continuously improve your digital selling strategy, it's essential to measure your success and make data-driven decisions. Utilising tools like Google Analytics and Google Tag Manager will allow you to monitor your campaigns' performance, identify areas for improvement, and fine-tune your approach for even better results.

9. Actionable Takeaways

  1. Embrace digital selling and live streaming B2B Content to revolutionise your B2B sales strategy.
  2. Combine email marketing and social media advertising to reach your target audience effectively.
  3. Create high-quality, engaging content that resonates with your prospects.
  4. Optimise your online presence with SEO and SEM techniques.
  5. Measure your success using analytics tools and make data-driven decisions.

10. FAQs

Q: How can live streaming B2B Content benefit my business?

A: Live streaming allows you to engage with prospects in real-time, who want to remain anonymous until they're ready to talk to you.  Live streaming enables you to build trust, and establish rapport. It can also showcase your expertise and provide valuable insights to your audience.

Q: What is the role of SEO and SEM in digital selling?

A: SEO and SEM help boost your online presence, making it easier for potential customers to discover your content and offerings in the digital marketplace.

Q: How can I create engaging content for my live streaming strategy?

A: Focus on storytelling, real-life scenarios, and a conversational tone. Make use of copywriting, photography, and video production to create content that truly connects with your prospects.

11. Conclusion

In conclusion, adopting a digital selling strategy that incorporates live streaming B2B Content, email marketing, social media advertising, and engaging content is a game-changing approach for any business looking to boost its B2B sales. By engaging with salesXchange and leveraging our expertise, you can fast-track your progress and gain a competitive edge in the market. Don't miss out on this exciting, coveted opportunity – watch the video and learn how to transform your business from a wholly different perspective compared to traditional sales and marketing techniques.

Visit our Go Live page to learn about each implementation stage: 

Go Live

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

30 April 2024

How to Master B2B Growth using Digital Selling Techniques

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Author

The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.