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Live Streaming: B2B Advice S2: 1/6 Video

09 May 2024
Live Streaming: B2B Advice S2: 1/6 Video
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Summary

Live Streaming Live Show #01 - The above video is a recording of the first of six live shows.  This is the start of exploring an innovative and highly effective approach to business growth by combining email, social media advertising banners, and most importantly weekly live streaming to reach your total addressable market. I discuss the advantages of this method over traditional telesales and cold calling, and provide Live Streaming B2B Advice and a step-by-step guide for busy CEOs and business owners.

Table of Contents

  1. The Power of Live Streaming: B2B Advice
  2. Why Live Streaming is the Future of B2B Sales
  3. Creating Effective Adverts for Your Campaign
  4. Pivoting to Digital Selling: B2B Advice
  5. Utilising Technology and Analytics for Success
  6. Key Takeaways
  7. FAQs - Live Streaming: B2B Advice
  8. Conclusion

1. The Power of Live Streaming: B2B Advice

As an experienced business consultant and expert in digital marketing, digital selling, and new business development strategies, I have discovered a more effective and profitable way to grow businesses and reach their total addressable market. This approach combines the power of email, social media advertising banners, and inviting business prospects to a weekly live stream show, instead of relying on outdated telesales and cold calling techniques.

By using this method, businesses can maximise their exposure, build stronger relationships with potential customers, and ultimately drive more sales. Digital selling and live streaming are the future of B2B sales, and this article will provide an overview of how to implement these strategies in your business.

Just to make you aware of our video series, all recorded live, here are the links to the other shows after you've watched this episode: 

2. Why Live Streaming is the Future of B2B Sales

Traditional telesales and cold calling methods are becoming increasingly outdated and ineffective. In contrast, digital selling utilises modern technology and techniques to engage potential customers, build trust, and drive sales. By implementing digital selling, businesses can experience a wide range of benefits, including increased reach, improved customer relationships, and greater profitability.

The Benefits of Live Streaming

One of the most powerful tools in digital selling is live streaming. By hosting regular live streams, businesses can engage their audience in real-time, answer questions, and showcase their expertise. This builds trust and credibility, making it more likely that potential customers will choose to do business with you.

Social 444: Maximising Social Media Impact

Another key component of digital selling is maximising your social media presence. The Social 444 system is a highly effective method for leveraging social media platforms to drive traffic and generate leads.

3. Creating Effective Adverts for Your Campaign

A successful digital selling campaign relies on eye-catching and engaging adverts to capture the attention of your target audience. By combining visually appealing graphics with compelling copy, you can increase the chances of potential customers clicking on your ads and ultimately converting.

Copywriting that Converts

Copywriting is a crucial skill for crafting persuasive and engaging adverts. By understanding your audience's needs and desires, you can create compelling content that speaks to their pain points and encourages them to take action.

4. Pivoting to Digital Selling: B2B Advice

Making the transition to digital selling may seem daunting, but with the right guidance and resources, your business can reap the rewards of this innovative approach. This video guide will help you navigate the process, ensuring a smooth and successful transition.  This is why we advocate Live Streaming: B2B Advice for all Technology, SaaS and Service businesses.  

Podcasts and Photography

In addition to live streaming, businesses can further expand their digital presence by producing podcasts and investing in high-quality photography. These multimedia assets can help to build your brand and engage your audience in new and exciting ways.

Part and parcel of our live streaming B2B advice is to ensure you exploit every possible area and that includes maximising the use of your content.  It's not shoot and forget.  Your live shows have the audio extracted and re-edited into a podcast series which is distributed via RSS to multiple distributors around the world, significantly expanding your reach and engagement.

Whilst your show is being filmed live, as it is being recorded, get another member of staff to take candid photographs of the whole show to keep promoting your business - especially the laughing, smiling images that always attract more viewers.  In addition, stills can be extracted from the recorded show.

5. Utilising Technology and Analytics for Success

Embracing technology is essential for a successful digital selling strategy. Tools like Google Analytics and Google Tag Manager can provide valuable insights into your campaign's performance, allowing you to make data-driven decisions and optimise your efforts.  

As your shows are being broadcast, you can view 'real time' the number of viewers.  They key here is to ensure you are aware of your total addressable market (TAM) and the percentage you may be looking.  If your TAM were 10,000 in the UK, perhaps 1% may be looking that week, which is 100 businesses and a percentage of them will be watching.  To achieve the same success using telesales would require 10,000 business to be called in one week and at 60 calls per day per telesales, you would need 166 telesales people!  It's not going to happen!

SEO & SEM: Driving Organic Traffic

Search engine optimisation (SEO) and search engine marketing (SEM) are crucial components of any digital selling strategy. By optimising your website and content for search engines, you can drive organic traffic to your site and increase the visibility of your brand. Learn more about SEO & SEM and how to implement them in your business.

Live Streaming B2B Advice is to make sure you can measure everything, such as using UTM codes on the content you make available on the live streaming B2B page.  when your host mentions "you can download the document below", the URL is tagged which can be tracked via UTM codes on Google Analaytics.  Everything is convected to deliver the right information.

6. Key Takeaways

Embrace Live Streaming B2B

Live streaming allows businesses to engage their audience in real-time, fostering trust and credibility. By incorporating live streaming into your marketing strategy, you can showcase your expertise and build a loyal customer base.

Invest in Quality Advertisements

Creating eye-catching adverts with compelling copy is essential for attracting your target audience. By combining visually appealing graphics with persuasive messaging, you can increase the likelihood of potential customers clicking on your ads and following you to watch your shows.

Diversify Your Multimedia Assets

In addition to live streaming, producing podcasts and investing in high-quality photography to further expand your digital presence. These multimedia assets can help to build your brand and engage your audience in new and exciting ways.  People want to see authentic images of your business and your peple when they're working.  It all adds to the overall tone-of-voice.

Utilise Technology and Analytics Tools

Embrace tools like Google Analytics and Google Tag Manager to gain valuable insights into your campaign's performance. By making data-driven decisions, you can optimise your digital selling efforts and maximise your return on investment.

Optimise for Search Engines

Implement SEO and SEM strategies to drive organic traffic to your site and increase brand visibility. By optimising your website and content for search engines, you can attract potential customers and boost your online presence.

7. FAQs - Live Streaming: B2B Advice

Q: What are the key benefits of digital selling and live streaming?

A: Digital selling and live streaming B2B advice offers several advantages over traditional telesales and cold calling methods. They allow you to reach a wider audience, build trust and credibility, showcase your expertise, and engage potential customers in real-time.

Q: How can I make my live streaming events more engaging?

A: To make your live streaming B2B events more engaging, focus on delivering valuable content, using interactive features (such as live chat), and incorporating a storytelling approach. Encourage audience participation and address their questions or concerns throughout the stream.

Q: What kind of content should I produce for my digital selling campaign?

A: Your content should address the needs and pain points of your target audience. Consider creating educational resources, case studies, testimonials, and thought leadership pieces to showcase your expertise and demonstrate how your products or services can solve their problems.

Q: How can I ensure my adverts are effective in attracting potential customers?

A: To create effective adverts, focus on using eye-catching visuals, crafting compelling headlines, and writing persuasive copy that speaks to the needs of your target audience. Test different ad variations to determine which elements resonate most with your audience and optimise your ads accordingly.

Q: How do I measure the success of my digital selling efforts?

A: Utilise analytics tools like Google Analytics and Google Tag Manager to track key performance metrics, such as website traffic, conversion rates, and audience engagement. By analysing this data, you can identify areas for improvement and optimise your digital selling strategies for better results.

8. Conclusion

In conclusion, embracing digital selling and providing live streaming B2B advice as part of your business growth strategy is a game-changing opportunity. By watching the video and learning from Nigel Maine's unique perspective, you'll gain insights that set you apart from the rest of the sales and marketing industry. This is an exciting and coveted opportunity that can provide your business with a competitive edge, one that you might even want to keep secret from your rivals.

Don't miss out on the chance to revolutionise your approach to sales by adding livestreaming B2B advice to increase your market reach, and skyrocket your profitability. Make the decision to explore this innovative method and watch the video today. Remember, knowledge is power, and in this case, it might just be the key to unlocking unprecedented growth and success for your business.

Live Streaming is the new Sales & Marketing model for B2B Technology, SaaS & Services

According to Gartner, 83% of buyers want to self-educate before speaking to a salesperson, so how are you going to encourage prospects to get to know, like and trust you if they won’t speak to you on the telephone? 

To make matters worse, businesses want to remain anonymous and do not want to give up their contact details on an email form, not just for privacy reasons, but also to keep their plans confidential.

Most businesses have adopted demand gen, lead gen and ABM, and have high numbers of personnel in marketing and BDR teams yet are unable to increase the average profitability per person of the company.

Unsurprisingly, the marketing technology industry tell marketers, they, the CMOs et-al are calling the shots and driving the narrative!  Really?  Even when CMOs and senior marketers have the shortest tenure in B2B.

There is a problem, we know how to address it and it’s simpler and more straightforward than you have ever imagined.

Watch the first of this six-part live stream series where I’ll explain what’s been going wrong with B2B marketing, how their strategies have negatively impacted sales and what you can do to flip your sales and profitability, without relying on 'digital' marketing.

Watch live stream #2 to get your business ready to start live streaming.  It's must have got your heart racing aleady.  Link to Part 2: Great Content Wins Deals - 2/6 

Visit our Go Live page to learn about each stage: 

Go Live