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Summary

To increase website traffic using organic content, focus on creating high-quality, targeted content that engages your audience and answers their questions. Optimise your on-page SEO, including keywords, internal links, and proper formatting. Leverage various digital selling techniques, such as email and social media promotion, live streaming, and podcasting to reach a larger audience. Use tools like Google Analytics and Google Tag Manager to measure your success and adjust your strategy based on performance data. By consistently producing and promoting valuable organic content, you will effectively drive website traffic and expand your market reach.

Table of Contents

  1. Introduction
  2. Creating High-Quality Content
  3. Content Promotion Strategies
  4. Leveraging Digital Selling
  5. Measuring Success
  6. Key Takeaways
  7. FAQs
  8. Conclusion

1. Introduction

In today's competitive online landscape, driving consistent and high-quality traffic to your website is crucial for business success. One of the most effective ways to achieve this is through organic content. In this article, we will explore how to increase website traffic using organic content and various digital selling techniques. We will also provide key takeaways and answers to frequently asked questions.

Understanding Organic Content

  • Definition of organic content
  • Why organic content matters

The Benefits of Organic Content

  • Long-term traffic growth
  • Building brand authority
  • Enhanced user experience

2. Creating High-Quality Content

Know Your Audience

Before you begin creating content, it's essential to identify your target audience. Understanding their needs, preferences, and pain points will enable you to create content that addresses their specific concerns. Developing buyer personas can be a helpful exercise in understanding your audience better.

On-Page SEO Optimisation

To ensure your content ranks well on search engines, optimise your on-page SEO. This involves conducting keyword research to identify the terms your target audience is searching for, and then incorporating those keywords naturally into your content, headers, and meta descriptions. Additionally, include relevant internal and external links to enhance the user experience and improve your site's authority.

Engaging Content Formats

Diversify your content offerings by using various formats, such as blog posts, videos, infographics, and podcasts. For instance, consider producing podcasts to reach a wider audience or create B2B videos to showcase customer success stories. By offering different types of content, you increase the chances of appealing to a broader range of users and driving more traffic to your site.

3. Content Promotion Strategies

Social Media Marketing

Social media is an excellent way to promote your content and engage with your target audience. Choose the platforms that best suit your industry and audience, and post consistently to maintain visibility. Tools like Social 444 can help you automate social media posting and reduce your workload. Additionally, engage with your audience by responding to comments and participating in discussions.

Live Streaming

Live streaming is an increasingly popular way to connect with your audience and showcase your expertise. Platforms like salesXchange's live streaming and tools like Blackmagic Design make it easier and more cost-effective to host live events. Promote your live streams on social media and through email marketing to attract more viewers and drive traffic to your site.

Email Marketing

Build a subscriber list to keep your audience engaged and informed about your latest content. Craft engaging newsletters with personalised content that resonates with your subscribers. By maintaining a strong email marketing strategy, you can drive consistent traffic to your website.

4. Leveraging Digital Selling

Pivoting from Traditional to Digital Selling

Traditional selling methods, such as telesales and cold calling, are becoming less effective. Pivoting to digital selling is essential for businesses to stay competitive and reach their total addressable market. This transition involves adopting new technologies and techniques to improve your online presence.

Digital Selling Techniques

Utilise various digital selling techniques to enhance your online visibility and drive traffic to your site. These include:

5. Measuring Success

Analysing Performance

To gauge the effectiveness of your content and promotion strategies, use tools like Google Analytics and Google Tag Manager to track website traffic, user behavior, and conversion rates. This data will help you identify what's working and areas that need improvement.

Adjusting Your Strategy

Based on your performance analysis, adjust your content and promotion strategies to better target your audience and drive more traffic. This could involve experimenting with different content formats, adjusting your posting schedule, or refining your keyword targeting.

6. Key Takeaways

  1. High-quality organic content is essential for long-term traffic growth.
  2. Know your audience and optimise your on-page SEO for better results.
  3. Leverage various content formats and promotion strategies to reach a wider audience.
  4. Utilise digital selling techniques and tools to enhance your online presence.
  5. Continuously measure your success and adjust your strategy accordingly.

7. FAQs

How often should I publish new content?

The frequency of content publication depends on your audience, industry, and resources. However, it's recommended to publish high-quality content consistently, such as one or two blog posts per week.

What type of content works best for my industry?

The type of content that works best for your industry depends on your audience's preferences and needs. For instance, B2B companies may find success with long-form blog posts or webinars, while B2C companies may benefit from videos or social media content.

How can I optimize my website for mobile users?

To optimize your website for mobile users, ensure that your site is responsive and mobile-friendly, with a clear and simple design. Additionally, consider implementing AMP (Accelerated Mobile Pages) to speed up your site's loading time on mobile devices.

How do I build a strong backlink profile?

To build a strong backlink profile, focus on creating high-quality, valuable content that other websites will want to link to. Additionally, reach out to relevant websites in your industry and offer to guest post or collaborate on content.

What are some common pitfalls to avoid when creating content?

Some common pitfalls to avoid when creating content include; Focusing too much on keyword stuffing instead of creating valuable content, neglecting on-page SEO optimization, such as meta descriptions and internal links.  Ignoring the needs and preferences of your audience, not diversifying your content formats and failing to promote your content effectively.

8. Conclusion

By focusing on creating high-quality, organic content and leveraging various digital selling techniques, you can effectively increase website traffic and reach your total addressable market. Remember to continuously measure your success and make data-driven adjustments to your strategy for ongoing improvement. With patience and persistence, your website will enjoy sustainable, long-term growth through organic content.

If you need further guidance on digital selling or content creation, salesXchange offers expert advice and resources to help businesses succeed in today's digital landscape.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

Learn about digital selling

Author

The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.