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13 May 2023

How to Master B2B Growth using Digital Selling Techniques

Learn what to do next when it comes to writing more business.  Don't forget to pass it on!

In today's competitive business landscape, businesses must find new ways to grow and reach their total addressable market without breaking the bank. One effective way to do this is by leveraging a combination of email and social media advertising banners, as well as inviting business prospects to a weekly live stream show. This method can be more profitable than traditional telesales and cold calling strategies. In this article, we'll explore how businesses can find more prospects using digital selling and live streaming.

Table of Contents

  1. Why Businesses Need to Speak to More Prospects
  2. The Power of Live Streaming
  3. Automated Social Media Posting
  4. Promoting Content with Adverts
  5. Creating Targeted Content with ChatGPT
  6. Copywriting for Maximum Impact
  7. Pivoting to Digital Selling
  8. Expanding Your Reach with Podcasts
  9. Authentic Photography for Connection
  10. Affordable Live Streaming Technology
  11. Optimizing Content for Search Engines
  12. Tracking Success with Analytics and Tag Manager
  13. Key Takeaways
  14. FAQs

Why Businesses Need to Speak to More Prospects

Businesses can only grow and increase profitability if they can sustain a necessary level of activity talking to new businesses. Without dialogue, there can be no sale. Traditional working practices mean business buyers do not want to be disturbed and will not freely talk to salespeople. In fact, studies confirm that businesses want to remain anonymous if they're thinking about buying new products or services and will use digital channels rather than talk to a salesperson.

The Power of Live Streaming

Salesxchange's digital selling strategy reaches more people via its email and banner invitations, and can engage with hundreds, if not thousands of prospects all over the world by broadcasting a weekly live show. This allows businesses to create a more personal connection with their prospects and build trust, which is essential for closing sales.

Automated Social Media Posting

Reaching a large prospect base on LinkedIn can be time-consuming, but automated posting on social media can help reduce the workload. Salesxchange's Social 444 platform automates the posting process, allowing you to reach more prospects without spending hours on social media.

Promoting Content with Adverts

Creating compelling content is crucial for attracting prospects, but promoting it is just as important. Salesxchange's adverts help promote your content to entice prospects to look at your tech,

SaaS, or service company offerings. By leveraging targeted advertising, you can ensure your content reaches the right audience and drives engagement.

Creating Targeted Content with ChatGPT

To engage your prospects effectively, you need to create targeted content that resonates with their needs and challenges. ChatGPT is a powerful AI tool that can help you develop content tailored to your audience, ensuring that your messaging aligns with their interests and pain points.

Copywriting for Maximum Impact

Effective copywriting is crucial for engaging your prospects and converting them into customers. Salesxchange's copywriting services adhere to Google's guidelines on ideal article structure and length. Following these recommendations, such as creating 1500-word articles with a table of contents, bullet lists, numbered lists, and approximately seven images, will ensure your content performs well in search engine rankings. Semrush offers additional insights on optimizing your content for maximum impact.

Pivoting to Digital Selling

To stay competitive, businesses must adapt their sales strategies to the digital landscape. Salesxchange's guide on how to pivot to digital selling provides actionable tips and insights on making this crucial transition.

Expanding Your Reach with Podcasts

Podcasting is a powerful way to increase exposure to a wider audience. Salesxchange's podcast production services can help you create engaging podcasts that showcase your company's expertise and attract new prospects.

Authentic Photography for Connection

Using genuine photographs of your company and its employees can help establish a connection with your prospects. Salesxchange's photography services focus on capturing the authentic faces of your business, fostering trust and credibility with your audience.

Affordable Live Streaming Technology

Access to live streaming technology and equipment doesn't have to be expensive. Salesxchange partners with Blackmagic Design to provide low-cost solutions that enable businesses to leverage live streaming for prospect engagement.

Optimizing Content for Search Engines

To reach the maximum number of prospects, your content must be optimized for search engines. Salesxchange's SEO and SEM services help you create content that ranks well in search results, ensuring that your message reaches a wider audience.

Tracking Success with Analytics and Tag Manager

Exploiting Google Analytics and Google Tag Manager is essential for tracking the performance of your content and messaging. These tools help you determine what's working and what's not, allowing you to refine your strategies and optimize your results.

Key Takeaways

  1. Leverage live streaming to engage with prospects at scale.
  2. Automate social media posting to reach a larger audience with less effort.
  3. Promote your content using targeted adverts to attract prospects.
  4. Create targeted content with AI tools like ChatGPT.
  5. Optimize your copywriting for maximum impact and search engine performance.


Q: How can live streaming help my business?

A: Live streaming allows you to engage with prospects on a more personal level, building trust and rapport that can lead to increased sales.

Q: How does automated social media posting work?

A: Automated social media posting platforms, like Social 444, streamline the process of sharing content on social media channels, helping you reach a larger audience without spending excessive time on manual posting.

Q: What is the importance of targeted content?

A: Targeted content ensures that your messaging resonates with your audience's needs and challenges, increasing the likelihood of engagement and conversion.

Q: How can I improve my content's search engine performance?

A: By following best practices for SEO, such as optimizing copywriting, using relevant keywords, and creating high-quality content, you can improve your content's search engine rankings and reach a wider audience.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

Learn about digital selling


The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.