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Executive Summary

As a B2B CEO, understanding the current state of your marketing efforts is crucial for growth and success. This article will provide a step-by-step guide to help you evaluate your marketing strategies, technologies, and processes to identify areas of improvement and capitalise on opportunities for growth. By incorporating digital selling, live streaming, and other innovative strategies provided by salesXchange, you can revolutionize your B2B marketing efforts and outpace the competition.

Table of Contents

  1. Assess Your Current Marketing Strategy
  2. Evaluate Your Marketing Technologies
  3. Analyze Your Processes and Workflows
  4. Identify Areas of Improvement and Growth Opportunities
  5. Develop an Action Plan
  6. Conclusion

1. Assess Your Current Marketing Strategy

Before diving into the specifics, take a step back and assess your overall marketing strategy. Consider the following questions:

  • What are your marketing objectives and goals?
  • How do your marketing efforts align with your overall business objectives?
  • Are your marketing strategies generating the desired results?

Evaluate your digital marketing efforts, including your presence on social media, email marketing, and content strategies such as copywriting and podcasts. Identify any gaps or misalignments that may exist between your goals and your current efforts.

2. Evaluate Your Marketing Technologies

Next, assess the marketing technologies and tools you're using. Consider the following:

Examine your use of visual content tools like Mid Journey, Adobe Firefly, and Microsoft Designer. Review your photography and video content, ensuring they're engaging and appealing to your audience.

3. Analyse Your Processes and Workflows

In addition to your strategy and tools, your marketing processes and workflows play a crucial role in your success. Ask yourself the following questions:

  • Are your marketing processes streamlined and efficient?
  • Is your team well-coordinated and working towards common goals?
  • Are you effectively pivoting to digital selling?

Assess how your marketing team manages live streaming events and how you can leverage low-cost live streaming technology from Blackmagic Design to improve your efforts.

4. Identify Areas of Improvement and Growth Opportunities

With a thorough understanding of your current marketing landscape, it's time to identify areas of improvement and growth opportunities. Some potential areas to focus on include:

5. Develop an Action Plan

Once you've identified areas for improvement and growth, develop a comprehensive action plan to address these opportunities. Outline specific actions, timelines, and responsibilities for each identified area. Ensure your plan aligns with your overall business objectives and incorporates your team's input.

6. Conclusion

Evaluating your B2B marketing efforts is an ongoing process that requires continuous attention and adjustment. By carefully examining your marketing strategies, technologies, and processes, you can identify areas for improvement and capitalise on growth opportunities. By leveraging the innovative strategies provided by salesXchange, you can transform your marketing efforts, stay ahead of the competition, and drive your business towards success.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.

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The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.