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In summary, choosing, ideal images for your content involves understanding your audience, the message you want to convey, and the visual appeal of the image. Authentic, genuine engaging images help create a connection with your audience, and good design principles are crucial in creating a lasting first impression. AI-generated images, with tools like Microsoft Designer, Adobe Firefly, Mid Journey and Stable Diffusion, and Dall-E, are revolutionizing visual content creation by offering unique, efficient, and customizable image solutions. These AI tools can help you create engaging and visually appealing content that resonates with your target audience.

FYI: The 'Internet Man' above is, I am sure a very nice man.  But I think this type of stock photograph has had its day.

Table of Contents

  1. Introduction to Engaging Images
  2. The Importance of Authenticity
  3. Mastering Visual Communications
  4. Strategies for Choosing the Perfect Image
    • Use Original Photography
    • Leverage User-Generated Content
    • Use Stock Photos Wisely
  5. A.I. Generated Images
  6. Utilising Visuals in Digital Selling
    • Live Streaming
    • Podcasting
    • On-Demand Video Content
  7. Takeaways
  8. FAQs
  9. Conclusion

1. Introduction to Engaging Images

In today's digital landscape, creating or finding engaging images, easy-to-understand and unique content is essential for capturing the attention of your target audience. In this comprehensive guide, we will discuss the importance of choosing the right image for your articles, blogs, or social content and explore various strategies to ensure your visual elements resonate with your audience.

2. The Importance of Authenticity

Unstaged image creates an authentic connection

When selecting images for your content, it's crucial to strike a balance between professionalism and authenticity. Stock photos, like the popular "Internet Man," may give an impression of a "safe pair of hands," but they can also come across as generic and insincere. On the other hand, genuine photos taken at events or in your workspace can create a more relatable and trustworthy image for your brand.

As a seasoned business-to-business sales professional and company director with over 25 years of experience, I have seen firsthand how genuine photos can make a difference in building trust with prospects. The more authentic and transparent your content, the stronger the connection with your audience.

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3. Mastering Visual Communications

dont make me think

Visual communication plays a crucial role in conveying your brand message and capturing your audience's attention. According to a 2006 BBC report, a study by Gitte Lindgaard from Carleton University found that users click away from a website they don't like within 500 milliseconds. This highlights the importance of making a strong first impression with your visual elements.

When choosing engaging images for your content, it's essential to consider the following aspects:


Maintain a consistent visual language across all your content, from articles and blogs to social media posts. This includes using a cohesive color scheme, typography, and style that aligns with your brand identity.


Ensure that the images you choose are relevant to the topic you're discussing. Irrelevant or distracting images can confuse your readers and make your content less engaging.


High-quality engaging images are essential for showcasing your professionalism and expertise. Avoid using low-resolution or poorly edited photos that can negatively impact your brand image.

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4. Strategies for Choosing the Perfect Image

1. Use Original Photography

Genuine photography

As mentioned earlier, using original photos of you, your team, and your workspace can create an authentic connection with your audience. This not only humanizes your brand but also adds credibility to your content. Consider investing in professional photography services to capture the essence of your company and showcase the people behind the scenes.

2. Leverage User-Generated Content

Incorporating user-generated content (UGC) in your visual strategy can add a layer of authenticity and relatability to your brand. This can include images or videos shared by your customers, employees, or industry influencers. Be sure to obtain proper permissions before using UGC in your content.

3. Use Stock Photos Wisely

While original photography is ideal, there are instances where stock photos may be necessary. In such cases, choose engaging images that feel genuine and align with your brand's personality. Avoid cliché or overused images, and opt for those that convey the message you're trying to get across.

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5. AI-Generated Images: Revolutionising Visual Content

 17th century television studio

The rapid advancement of artificial intelligence (AI) has opened up new possibilities for creating engaging and unique visual content. AI-generated images can be created using machine learning algorithms, which can generate engaging images based on specific prompts and parameters. Here are some of the most popular AI tools for generating royalty-free images:

  1. Microsoft Designer

    • Microsoft Designer uses AI to create custom images, illustrations, and layouts for presentations, documents, and other content.
    • It can automatically generate design suggestions based on your content and theme.
    • You can access Microsoft Designer within Microsoft 365 apps like PowerPoint, Word, and Outlook.
  2. Adobe Firefly

    • Adobe Firefly is an AI-powered graphic design tool that can create custom images, illustrations, and designs based on your input.
    • It offers a range of templates and pre-built design elements, which can be customized using AI.
    • You can access Adobe Firefly within Adobe Creative Cloud applications, such as Photoshop and Illustrator.
  3. Mid Journey and Stable Diffusion

    • Mid Journey and Stable Diffusion are AI algorithms that can generate images by blending multiple input images together.
    • These algorithms can create visually appealing and engaging images, which can be used for various content purposes.
    • They can be accessed through various AI platforms and APIs, such as OpenAI and TensorFlow.
  4. Dall-E

    • Dall-E is a cutting-edge AI image generator developed by OpenAI that can create unique images based on textual prompts.
    • It can generate engaging images that are highly creative, diverse, and relevant to the given prompts.
    • You can access Dall-E through the OpenAI API and use it to create custom images for your content.

Using AI-Generated Images: A Step-by-Step Guide

Here is a simple process for using AI-generated images in your content:

  1. Identify your needs: Determine the type of image you need for your content, such as an illustration, a background image, or a product image.

  2. Choose the right AI tool: Select the most suitable AI image generator based on your needs, such as Microsoft Designer for presentations, Adobe Firefly for graphic design, or Dall-E for custom images based on textual prompts.

  3. Provide the prompts or input: For AI tools that require textual prompts, such as Dall-E, provide a clear and concise description of the image you want to generate. For tools that use input images, such as Mid Journey and Stable Diffusion, provide the source images for the algorithm to work with.  If you use ChatGPT, you can use AIPRM, which is a Chrome Extension and integrates with ChatGPT and offers hundreds of ready made prompts, including Mid Journey, therefore you can ask ChatGPT to write your content, give you a suitable title and then copy the title to Mid Journey which in turn will create a relevant image - I can't tell you how much time it can save. 

  4. Customize the generated images: Once the AI tool generates the image, you can further customize it by adjusting colors, adding text, or applying filters, if necessary.

  5. Download and use the images: After you have finalized the AI-generated image, download it and use it in your content as needed.

Benefits of Using AI-Generated Images

  • Uniqueness: AI-generated images can be highly creative and unique, helping your content stand out from the competition.
  • Efficiency: AI tools can generate images quickly and efficiently, saving you time and effort compared to manual image creation.
  • Cost-effectiveness: Many AI-generated images are royalty-free, which means you can use them in your content without incurring additional licensing fees.
  • Customization: AI-generated images can be easily customized to match your content's theme, style, and message, ensuring a cohesive visual experience.

In conclusion, AI-generated images offer a powerful and innovative solution for creating engaging visual content. By leveraging AI tools like Microsoft Designer, Adobe Firefly, Mid Journey and Stable Diffusion, and Dall-E, you can create unique and captivating images that resonate

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6. Utilising Visuals in Digital Selling

In the world of B2B digital selling, the power of visuals extends beyond just selecting the right image. Incorporating various multimedia elements can significantly improve your digital marketing and new business development strategies, such as live streaming, podcasts, and on-demand video content can help you engage with your prospects on a deeper level and reach a wider audience.

1. Live Streaming

Hosting weekly live stream shows is an innovative way to connect with your prospects and showcase your expertise in real-time. Live streaming allows you to address your audience's questions, demonstrate your products or services, and provide valuable insights.

2. Podcasting

Podcasts are an excellent platform for sharing your knowledge, engaging with industry experts, and increasing your brand's exposure to a wider audience. With podcasts, you can explore various topics, provide valuable information, and position yourself as an industry thought leader.

3. On-Demand Video Content

Creating on-demand video content can help educate your customers, share customer success stories, and offer in-depth insights into your products or services. Videos can be an engaging medium for delivering valuable information while appealing to your target audience's visual preferences.

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7. Takeaways

  1. Choose authentic, relevant, and high-quality images for your content to create a strong connection with your audience.
  2. Use original photography and user-generated content to showcase the human side of your brand.
  3. Incorporate multimedia elements like live streaming, podcasts, and on-demand video content to engage with prospects on a deeper level.
  4. Maintain a consistent visual language across all your content to strengthen your brand identity.
  5. Always consider your audience's preferences and needs when selecting images and other visual elements for your content.

8. FAQs

What is the ideal number of images for a 1500-word article?

According to semRUSH, the ideal number of images for a 1500-word article is approximately seven. However, this may vary depending on the type of content and the specific requirements of your target audience.

How can I ensure my images are optimized for SEO?

To optimize your images for SEO, use descriptive file names and alt tags, compress the file size without compromising quality, and choose the right image format (JPEG, PNG, or SVG) based on the type of image and usage.

What are some resources for finding high-quality stock images?

Some popular resources for finding high-quality stock images include iStockphoto, Getty Images, and Crestock. Always ensure you have the appropriate license to use the selected images in your content.

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9. Conclusion

In conclusion, to approach the task of choosing the perfect image for engaging content, follow these next steps:

  1. Understand your target audience and their preferences.
  2. Determine the message and tone you want to convey with your content.
  3. Consider using authentic images that showcase the genuine nature of your business, its staff, and its environment.
  4. Ensure your design aligns with your brand identity and resonates with your audience.
  5. Explore AI-generated image tools, such as Microsoft Designer, Adobe Firefly, Mid Journey and Stable Diffusion, and Dall-E, to create unique and captivating visuals.
  6. Continuously test and optimize your visual content based on audience feedback and engagement metrics.
  7. Stay up-to-date with the latest trends and technologies in visual content creation to keep your content fresh and engaging.

By following these steps, you will be well on your way to selecting the perfect images for your articles, blogs, and social content, ultimately increasing audience engagement and improving the effectiveness of your content marketing efforts.

Go to our Digital Selling pages to see how you can change the way you work and scale up your business.


The author and founder of salesXchange, Nigel Maine is a B2B marketing and sales expert with a proven track record in scaling up growth for Technology, SaaS, and Professional Services organisations. With 30 years hands-on experience and unique approach, Nigel has developed an effective strategy that dramatically increases exposure and profitability for B2B organizations.

Nigel has founded multiple start-ups, is a published author, public speaker and hosts both a podcast and business live streaming show, broadcast on LinkedIn Live, YouTube & Facebook. He also has extensive knowledge of MarTech software, creative hardware and software, and A.I. prompting tools.  Contact: 0800 970 9751 or email This email address is being protected from spambots. You need JavaScript enabled to view it.